About
With over 25 years of experience in tourism and arts marketing, I am passionate about…
Activity
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WOW! What an honor...❤️ Thank you HOTEL MANAGEMENT Magazine for including me in this list of amazing women...I AM ELATED! Congratulations to the…
WOW! What an honor...❤️ Thank you HOTEL MANAGEMENT Magazine for including me in this list of amazing women...I AM ELATED! Congratulations to the…
Liked by Janette Roush
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The Enshittification of Streaming Music Platforms: It starts small - by playing AI-generated covers of songs to avoid paying royalties to…
The Enshittification of Streaming Music Platforms: It starts small - by playing AI-generated covers of songs to avoid paying royalties to…
Posted by Janette Roush
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Great chatting with Aka Nwosu about the best way to get involved in Climate Week NYC this September! #ClimateWeekNYC
Great chatting with Aka Nwosu about the best way to get involved in Climate Week NYC this September! #ClimateWeekNYC
Liked by Janette Roush
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Education
Licenses & Certifications
Honors & Awards
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Destiny Award - "The Road Less Traveled"
U.S. Travel Association
The ESTO Awards recognize U.S. Travel destination and state tourism office members for excellence and creative accomplishment in destination marketing and promotion, and foster the development of imaginative and innovative destination marketing promotion programs. The Destiny Awards recognize members nationally for excellence and creative accomplishment in destination marketing and promotion at the local and regional level.
As NYC recovered from the pandemic and visitation to the city…The ESTO Awards recognize U.S. Travel destination and state tourism office members for excellence and creative accomplishment in destination marketing and promotion, and foster the development of imaginative and innovative destination marketing promotion programs. The Destiny Awards recognize members nationally for excellence and creative accomplishment in destination marketing and promotion at the local and regional level.
As NYC recovered from the pandemic and visitation to the city continued to increase, NYC & Company encouraged travelers to explore various neighborhoods in the five boroughs, particularly those that may be lesser known. Get Local NYC, an extension of the tourism campaign "It's Time for New York City," was a multichannel marketing and communications effort aimed at supporting small businesses around NYC and lifting up BIPOC- and women-owned enterprises so that all could experience the economic benefits of the industry. The program, which was launched in the spring and continued through the summer, featured one borough each month in a press release that showcased that borough's essential attractions and characteristics. Paid media drove to similar content on NYCgo, featuring guides, photo galleries, videos, itineraries, events, and venues. Social promotions included content development from influencers from those neighborhoods, and the consumer and B2B newsletters featured borough-specific content during that borough's monthly rotation. The media mix targeted those who were in the market, as well as those in the NYC suburbs, northeast, and long-haul domestic travelers.
More activity by Janette
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August downtown-appreciation photo dump: I 💙 spending time downtown, and this week’s Downtown Spokane Partnership networking event at our new One…
August downtown-appreciation photo dump: I 💙 spending time downtown, and this week’s Downtown Spokane Partnership networking event at our new One…
Liked by Janette Roush
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