Janie S.

Janie S.

Greater Seattle Area
15K followers 500+ connections

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    Market Research, Marketing Strategy, Social Media Marketing, Content Strategy, Brand Marketing, Growth Marketing, UX Research, Strategic Planning, and Marketing Consulting

About

A Global Market #Researcher, A Data Storyteller
An #Engineer who loves design with new…

Activity

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Experience

  • imiPro, LLC Graphic

    imiPro, LLC

    United States

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    United States

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    United States

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    Greater Seattle Area

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    Atlanta

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Education

  • Harvard Business School Graphic

    Harvard Business School

    HBS Executive Education

  • Activities and Societies: Founder of Chinese Culture Exchange Association (CCEA) Editor of Chinese Illini Magazine of CCEA

  • HAAS Executive Education

  • Database Design, Biz Communication

Volunteer Experience

  • Cross-Cultural Solutions Graphic

    International Volunteer, Russia

    Cross-Cultural Solutions

    Children

    Worked in Russian orphanages, community and other orgs in the Social Service System.
    Great experience in Russia. Международный волонтер в Россия 国际志愿者.俄罗斯

  • DECA Inc. Graphic

    Judge

    DECA Inc.

    - Present 8 years 11 months

    Education

    Proud to be part of DECA in the effort of preparing emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

  • Lake Washington School District Graphic

    NSDA Debate Judge, and events volunteer

    Lake Washington School District

    - Present 9 years 7 months

    Education

    Started volunteering at local school system since 2015, from single events to long term programs. It is inspiring to see kids grow, and I am happy to be helpful on their paths. Totally enjoy it.

  • National Speech & Debate Association Graphic

    Judge

    National Speech & Debate Association

    - Present 8 years 10 months

    Education

    Community volunteer, a flay judge for PF, CX, LD, IE

Projects

  • Brands, Products, and Consumer Identity, China

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    How do Chinese consumers embrace global brands?
    The power shift between foreign brands, foreign names and home-grown brands

  • Chinese Youth Project: Fashion Sense & Lifestyle

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    What’s cool?
    What’s the hierarchy of the intrinsic needs?
    Where do youngsters hangout?
    How do they make trend?

  • Consumer Mindsets of Emerging Market

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    From following global trends to leading some trends:
    Unique consumer & brand relationships
    Global brand vs local brand
    From imitation to emulation to innovation

  • Home Improvement: China Retail Value Chain

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    The ideal home n reality home
    The decision making process and the execution
    The purchasing channel
    How do P2P work

  • Lifestyle Badge: Outdoor Sport Equipment Frenzy (China)

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    Why are city people going out to the mountains?
    Why do countryside people want to have a peek of the urban life?
    The role of outdoor brands/products in serving consumers emotional and functional needs

  • The Ground Transportation: Emerging Market Value Chain (High Speed Train & Commercial Vehicle)

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  • The Trend of Aerospace Industry, Global Market, B2B

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    From OEM to airplanes
    MRO
    Leader
    Tier supplier
    The trends
    The unmet needs and solutions

  • User Digital Lifestyle, Global

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    Digital lifestyle structure
    Users digital space, needs and pain
    What are users doing online & offline and in between?

Languages

  • English

    Native or bilingual proficiency

  • Chinese

    Native or bilingual proficiency

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