Jannelle (2 n's) Allong-Diakabana

On Friday, Dec. 15, hundreds of communicators gathered at the National Press Club in Washington, D.C. to celebrate, network and toast to the impressive work shared by the Media Relations Awards finalists. It was a celebration to remember and a great way to end the year.
The company created a social media playbook for employees, initiated an employee advocacy program, launched its first social media newsroom and more, making it a winner for Social Media in PR Daily’s Media Relations Awards.

BMC Software’s blog series, diversity speaker program and employee volunteer commitment make it a winner in the Cause Marketing/CSR category of PR Daily’s Social Media & Digital Awards.

In 2021 the software company kicked off its BMC Cares communication campaign.

Its goals were to drive awareness and generate coverage around BMC’s expanding CSR efforts and amplify employee engagement in BMC’s CSR and DEI initiatives. To that end, BMC implemented an internal and external blog… Show more

BMC Software’s blog series, diversity speaker program and employee volunteer commitment make it a winner in the Cause Marketing/CSR category of PR Daily’s Social Media & Digital Awards.

In 2021 the software company kicked off its BMC Cares communication campaign.

Its goals were to drive awareness and generate coverage around BMC’s expanding CSR efforts and amplify employee engagement in BMC’s CSR and DEI initiatives. To that end, BMC implemented an internal and external blog series focused on CSR and DEI thought leadership.

One article, “Breaking the Bias: The Journey Towards Global Gender Parity,” posted for International Women’s Day, celebrates past and present female inventors at BMC. Other topics include initiatives to aid people with disabilities, transitioning from a military role to a civilian workforce, and more. The blog series earned 2,798 views within its first year.

The employee communications team distributed invitations to more than 6,000 employees for a Diversity Speaker Series. The series featured 15 speakers and sparked dialogue on topics like unconscious bias, imposter syndrome, gender equality and sustainability.

BMC also initiated an internal email and blog campaign urging all employees to participate in its inaugural International Day of Service, an opportunity for the entire organization to come together to serve others across the globe in honor of Martin Luther King Jr. BMC employees logged more than 29,000 volunteer hours, gave back to more than 430 nonprofit organizations and shared International Day of Service activities nearly 100 times on LinkedIn.

The digital marketing and creative services teams revamped the BMC Cares corporate external website, illustrating the company’s organizational commitments, CSR and DEI partnerships, annual CSR report and the recent ESG Risk Rating Report.

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The Commendation Medal is a mid-level United States military decoration presented for sustained acts of heroism or meritorious service.

The Meritorious Service Medal (MSM) is a military award presented to members of the United States Armed Forces who distinguished themselves by outstanding meritorious achievement or service to the United States subsequent to January 16, 1969.

Awarded to members of the United States Armed Forces for either heroic achievement, heroic service, meritorious achievement, or meritorious service in a combat zone.

The Combat Action Badge (CAB) is a United States military award given to soldiers of the U.S. Army of any rank and who are not members of an infantry or special forces unit, for being "present and actively engaging or being engaged by the enemy, and performing satisfactorily in accordance with prescribed rules of engagement" at any point in time after 18 September 2001.

The Army Achievement Medal (AAM) is granted to personnel for outstanding achievement or meritorious service not of a nature that merits the Commendation Medal.