About
▸ Seasoned transformation, journey marketing, data & technology leader
▸ Serial…
Experience
Education
Licenses & Certifications
Volunteer Experience
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Digital Data Solutions Certification Committee
IAB
- 4 years
• Assure the ongoing validity, reliability and fairness of industry-standard exam for data-driven performance media professionals.
• Produce new industry-relevant exam content for each testing window and review the performance of the exam after each window.
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About IAB: The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its…• Assure the ongoing validity, reliability and fairness of industry-standard exam for data-driven performance media professionals.
• Produce new industry-relevant exam content for each testing window and review the performance of the exam after each window.
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About IAB: The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership is comprised of more than 650 leading media and technology companies that are responsible for selling, delivering, and optimizing digital advertising or marketing campaigns. -
Head of Global Marketing
Digital Analytics Association
- 5 years
• Youngest ever committee chair, selected via intensive interview and panel selection process.
• Grew membership base 3x with a 120% improvement in retention
• Lead rebranding efforts and aligned 9 separate committees to single marketing plan
• Attracted, engaged, retained and lead 25+ person tactical team
The DAA mission is to advance the use of data to understand and improve the digital world through professional development and community.
Honors & Awards
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40 Under 40 Winner
AdAge
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Digital Analytics Association - Rising Star (Finalist)
Digital Analytics Association
Selected out of a pool of 2500+ analytics professionals as 1 of 4 finalists.
Languages
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English
Native or bilingual proficiency
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Portuguese
Limited working proficiency
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Spanish
Elementary proficiency
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French
Elementary proficiency
Organizations
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Digital Fuel Capital
Advisor
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