About
Jason is a recognized leader in the ad tech industry with a proven track record of…
Articles by Jason
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Moving Forward - Building a Sustainable Yield Model in the Era of Header Bidding (part 3 of 3)
Moving Forward - Building a Sustainable Yield Model in the Era of Header Bidding (part 3 of 3)
By Jason Fairchild
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Understanding Containers: what they promise, all the types and how they work (part 2 of 3).
Understanding Containers: what they promise, all the types and how they work (part 2 of 3).
By Jason Fairchild
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Straight Talk About Header Bidding & Containers (part 1 of 3)
Straight Talk About Header Bidding & Containers (part 1 of 3)
By Jason Fairchild
Activity
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No matter the company size or stage, the right leaders can build an organization that punches well above its weight class. Chris Riedy joined Eric…
No matter the company size or stage, the right leaders can build an organization that punches well above its weight class. Chris Riedy joined Eric…
Shared by Jason Fairchild
Experience
Publications
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TimeWars: Manifest Destiny
Quantum Press
TimeWars: Manifest Destiny is a science fiction novel.
Patents
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Scientific system and method for optimizing television advertising
Issued US11683109B2
Abstract
A scientific system and methods are disclosed for optimizing television (e.g., “CTV” and “OTT”) advertising and related expenditure to maximize efficiency and return on investment (“ROI’) for advertisers. The scientific system comprises an initial-feedback engine that develops and refines creatives or outcomes by creating and using an artificial intelligence (“AI”) engine that creates an initial feedback loop from social media platforms and subsequently uses an intelligent…Abstract
A scientific system and methods are disclosed for optimizing television (e.g., “CTV” and “OTT”) advertising and related expenditure to maximize efficiency and return on investment (“ROI’) for advertisers. The scientific system comprises an initial-feedback engine that develops and refines creatives or outcomes by creating and using an artificial intelligence (“AI”) engine that creates an initial feedback loop from social media platforms and subsequently uses an intelligent advertisement-selection engine that takes the highest performing advertising on the social media platforms and directs or imports them for connected television or over-the-top advertising. The system includes a performance engine that optimizes performance of the connected television and over-the-top advertising and then moves the winning combination of a creative or outcome resulting from the application inventory, the audience segment, the part of day, the frequency or the like to linear television purchase actions.Other inventors -
System and Methods for Using a Revenue Value Index to Score Impressions for Users for Advertisement Placement
Issued US 20140344049
A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging…
A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging the websites on which ads are likely to be placed. The revenue value index may be utilized for either providing value information to entities (for example, publishers) or for measuring the value of ad impressions or users for use in determining fair pricing in real-time auctions conducted for ad placement.
Other inventorsSee patent -
System and Methods for Using a Revenue Value Index to Score Impressions for Users for Advertisement Placement
Filed US US20140344049A1
A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging…
A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging the websites on which ads are likely to be placed. The revenue value index may be utilized for either providing value information to entities (for example, publishers) or for measuring the value of ad impressions or users for use in determining fair pricing in real-time auctions conducted for ad placement.
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Method and apparatus for responding to end-user request for information-ranking
Issued US 7836009
The present invention relates to an advanced search engine. The advanced search engine may include a client component for monitoring an end-user's browsing activity, a remote server (may comprise one or more computers) for storing and processing data received from the client component, and a module that process web pages and serves search results to end-users. The advanced search engine may collect web pages for keywords of proven interest, fetch web pages requested by end-users, generate…
The present invention relates to an advanced search engine. The advanced search engine may include a client component for monitoring an end-user's browsing activity, a remote server (may comprise one or more computers) for storing and processing data received from the client component, and a module that process web pages and serves search results to end-users. The advanced search engine may collect web pages for keywords of proven interest, fetch web pages requested by end-users, generate snippets or abstracts of the web pages, eliminate duplicate web pages, rank the importance of the web pages, and provide relevant web pages or links to web pages in response to an end-user search request for information regarding one or more keywords, for example. Particular aspects of the present invention are described in the claims, specification and drawings.
Other inventorsSee patent -
Method and apparatus for responding to end-user request for information-ranking
Issued US 20060041553
The present invention relates to an advanced search engine. The advanced search engine may include a client component for monitoring an end-user's browsing activity, a remote server (may comprise one or more computers) for storing and processing data received from the client component, and a module that process web pages and serves search results to end-users. The advanced search engine may collect web pages for keywords of proven interest, fetch web pages requested by end-users, generate…
The present invention relates to an advanced search engine. The advanced search engine may include a client component for monitoring an end-user's browsing activity, a remote server (may comprise one or more computers) for storing and processing data received from the client component, and a module that process web pages and serves search results to end-users. The advanced search engine may collect web pages for keywords of proven interest, fetch web pages requested by end-users, generate snippets or abstracts of the web pages, eliminate duplicate web pages, rank the importance of the web pages, and provide relevant web pages or links to web pages in response to an end-user search request for information regarding one or more keywords, for example. Particular aspects of the present invention are described in the claims, specification and drawings.
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System and method for responding to search requests in a computer network
Issued US 20050222982
In one embodiment, a message server computer receives client data from a plurality of client computers. The client data may include consumer search, navigation, and/or behavioral information indicative of consumer preferred links for particular keywords. For example, the client data may include recordings of consumer actions across several, different search engines. Upon receipt of a search request for a keyword, a search engine may pass the keyword to the message server computer. The message…
In one embodiment, a message server computer receives client data from a plurality of client computers. The client data may include consumer search, navigation, and/or behavioral information indicative of consumer preferred links for particular keywords. For example, the client data may include recordings of consumer actions across several, different search engines. Upon receipt of a search request for a keyword, a search engine may pass the keyword to the message server computer. The message server computer may generate a set of links determined to be relevant to the keyword based on client data received from the client computers. The search engine may include the set of links in a search result, and provide the search result to the consumer who made the search request. The search result advantageously includes links that are known to be preferred by other consumers performing searches on the Internet.
More activity by Jason
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An exciting milestone from the Aperiam portfolio! Today, Reddit, Inc. announced its acquisition of our portfolio company, Memorable AI. You can read…
An exciting milestone from the Aperiam portfolio! Today, Reddit, Inc. announced its acquisition of our portfolio company, Memorable AI. You can read…
Liked by Jason Fairchild
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When Apple claimed privacy, it really meant "only we'll track you." Shocking the results! Shout to Marketecture Media for FT graph below. Shout to…
When Apple claimed privacy, it really meant "only we'll track you." Shocking the results! Shout to Marketecture Media for FT graph below. Shout to…
Liked by Jason Fairchild
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Always an honor to share thoughts on Rakuten Rewards but perhaps one of the most exciting developments in my career here to date is the upcoming…
Always an honor to share thoughts on Rakuten Rewards but perhaps one of the most exciting developments in my career here to date is the upcoming…
Liked by Jason Fairchild
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Exciting News! 🎉 Congratulations to Aperiam portfolio company, POSSIBLE, on its acquisition by the Hyve Group! POSSIBLE has achieved what many…
Exciting News! 🎉 Congratulations to Aperiam portfolio company, POSSIBLE, on its acquisition by the Hyve Group! POSSIBLE has achieved what many…
Liked by Jason Fairchild
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I recently had the pleasure of diving into the dynamic world of CTV advertising with Bridget Hall (Phelan), M&C Saatchi Performance’s Group Account…
I recently had the pleasure of diving into the dynamic world of CTV advertising with Bridget Hall (Phelan), M&C Saatchi Performance’s Group Account…
Liked by Jason Fairchild
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Dan Maccarone and I sat down and discussed the seemingly random jobs and startups that I was involved in that led to an Adtech career. It has been…
Dan Maccarone and I sat down and discussed the seemingly random jobs and startups that I was involved in that led to an Adtech career. It has been…
Liked by Jason Fairchild
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Thrilled to announce my new role as Chief Revenue Officer at Telly! Telly is revolutionizing the global smart TV market with an innovative…
Thrilled to announce my new role as Chief Revenue Officer at Telly! Telly is revolutionizing the global smart TV market with an innovative…
Liked by Jason Fairchild
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Privacy Sandbox was complex. There was also some self-dealing involved - Privacy Sandbox moved the "final auction" of an ad from Google Ad Manager…
Privacy Sandbox was complex. There was also some self-dealing involved - Privacy Sandbox moved the "final auction" of an ad from Google Ad Manager…
Liked by Jason Fairchild
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Had a great time joining Sean Holzman and Ari Stein at The Trade Desk Summer Happening. We tackled everything from the massive programmatic…
Had a great time joining Sean Holzman and Ari Stein at The Trade Desk Summer Happening. We tackled everything from the massive programmatic…
Liked by Jason Fairchild
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Major Stitch announcement!! Stitch Adds Sanja Partalo to our Board! I recall meeting with the High Alpha partners back in 2022. It was one of our…
Major Stitch announcement!! Stitch Adds Sanja Partalo to our Board! I recall meeting with the High Alpha partners back in 2022. It was one of our…
Liked by Jason Fairchild
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Google decision NOT to deprecate 3PCs (you read that right) is the ad tech equivalent of Bobby Ewing miraculously reappearing alive in the shower…
Google decision NOT to deprecate 3PCs (you read that right) is the ad tech equivalent of Bobby Ewing miraculously reappearing alive in the shower…
Liked by Jason Fairchild
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In a programmatic advertising industry not known for it’s transparency this is an incredibly important piece of work that we are very proud of…
In a programmatic advertising industry not known for it’s transparency this is an incredibly important piece of work that we are very proud of…
Liked by Jason Fairchild
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Today, WPP & GroupM announce the appointment of Brian Lesser as the new Global CEO of GroupM, starting this September. Lesser, a proven leader with…
Today, WPP & GroupM announce the appointment of Brian Lesser as the new Global CEO of GroupM, starting this September. Lesser, a proven leader with…
Liked by Jason Fairchild
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I’m excited to be joining Matt Bromberg and the entire Unity team as the company’s head of Corp Dev and Strategic Partnerships with an initial focus…
I’m excited to be joining Matt Bromberg and the entire Unity team as the company’s head of Corp Dev and Strategic Partnerships with an initial focus…
Liked by Jason Fairchild
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