About
Jason is a recognized leader in the ad tech industry with a proven track record of…
Articles by Jason
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Moving Forward - Building a Sustainable Yield Model in the Era of Header Bidding (part 3 of 3)
Moving Forward - Building a Sustainable Yield Model in the Era of Header Bidding (part 3 of 3)
By Jason Fairchild
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Understanding Containers: what they promise, all the types and how they work (part 2 of 3).
Understanding Containers: what they promise, all the types and how they work (part 2 of 3).
By Jason Fairchild
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Straight Talk About Header Bidding & Containers (part 1 of 3)
Straight Talk About Header Bidding & Containers (part 1 of 3)
By Jason Fairchild
Activity
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In a programmatic advertising industry not known for it’s transparency this is an incredibly important piece of work that we are very proud of…
In a programmatic advertising industry not known for it’s transparency this is an incredibly important piece of work that we are very proud of…
Liked by Jason Fairchild
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Today, WPP & GroupM announce the appointment of Brian Lesser as the new Global CEO, starting this September. Lesser, a proven leader with deep…
Today, WPP & GroupM announce the appointment of Brian Lesser as the new Global CEO, starting this September. Lesser, a proven leader with deep…
Liked by Jason Fairchild
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I’m excited to be joining Matt Bromberg and the entire Unity team as the company’s head of Corp Dev and Strategic Partnerships with an initial focus…
I’m excited to be joining Matt Bromberg and the entire Unity team as the company’s head of Corp Dev and Strategic Partnerships with an initial focus…
Liked by Jason Fairchild
Experience
Publications
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TimeWars: Manifest Destiny
Quantum Press
TimeWars: Manifest Destiny is a science fiction novel.
Patents
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Scientific system and method for optimizing television advertising
Issued US11683109B2
Abstract
A scientific system and methods are disclosed for optimizing television (e.g., “CTV” and “OTT”) advertising and related expenditure to maximize efficiency and return on investment (“ROI’) for advertisers. The scientific system comprises an initial-feedback engine that develops and refines creatives or outcomes by creating and using an artificial intelligence (“AI”) engine that creates an initial feedback loop from social media platforms and subsequently uses an intelligent…Abstract
A scientific system and methods are disclosed for optimizing television (e.g., “CTV” and “OTT”) advertising and related expenditure to maximize efficiency and return on investment (“ROI’) for advertisers. The scientific system comprises an initial-feedback engine that develops and refines creatives or outcomes by creating and using an artificial intelligence (“AI”) engine that creates an initial feedback loop from social media platforms and subsequently uses an intelligent advertisement-selection engine that takes the highest performing advertising on the social media platforms and directs or imports them for connected television or over-the-top advertising. The system includes a performance engine that optimizes performance of the connected television and over-the-top advertising and then moves the winning combination of a creative or outcome resulting from the application inventory, the audience segment, the part of day, the frequency or the like to linear television purchase actions.Other inventors -
System and Methods for Using a Revenue Value Index to Score Impressions for Users for Advertisement Placement
Issued US 20140344049
A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging…
A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging the websites on which ads are likely to be placed. The revenue value index may be utilized for either providing value information to entities (for example, publishers) or for measuring the value of ad impressions or users for use in determining fair pricing in real-time auctions conducted for ad placement.
Other inventorsSee patent -
System and Methods for Using a Revenue Value Index to Score Impressions for Users for Advertisement Placement
Filed US US20140344049A1
A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging…
A system and methods are disclosed for creating and using a revenue value index to score impressions and users for purposes of determining fair pricing for advertisement (“ad”) placement or to provide analytics and information to publishers for future use. The revenue value index may be configured to evaluate data obtained or acquired from first-party, publisher platforms and/or third-party platforms or other data sources for the purpose of valuing either ad impressions or the users engaging the websites on which ads are likely to be placed. The revenue value index may be utilized for either providing value information to entities (for example, publishers) or for measuring the value of ad impressions or users for use in determining fair pricing in real-time auctions conducted for ad placement.
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Method and apparatus for responding to end-user request for information-ranking
Issued US 7836009
The present invention relates to an advanced search engine. The advanced search engine may include a client component for monitoring an end-user's browsing activity, a remote server (may comprise one or more computers) for storing and processing data received from the client component, and a module that process web pages and serves search results to end-users. The advanced search engine may collect web pages for keywords of proven interest, fetch web pages requested by end-users, generate…
The present invention relates to an advanced search engine. The advanced search engine may include a client component for monitoring an end-user's browsing activity, a remote server (may comprise one or more computers) for storing and processing data received from the client component, and a module that process web pages and serves search results to end-users. The advanced search engine may collect web pages for keywords of proven interest, fetch web pages requested by end-users, generate snippets or abstracts of the web pages, eliminate duplicate web pages, rank the importance of the web pages, and provide relevant web pages or links to web pages in response to an end-user search request for information regarding one or more keywords, for example. Particular aspects of the present invention are described in the claims, specification and drawings.
Other inventorsSee patent -
Method and apparatus for responding to end-user request for information-ranking
Issued US 20060041553
The present invention relates to an advanced search engine. The advanced search engine may include a client component for monitoring an end-user's browsing activity, a remote server (may comprise one or more computers) for storing and processing data received from the client component, and a module that process web pages and serves search results to end-users. The advanced search engine may collect web pages for keywords of proven interest, fetch web pages requested by end-users, generate…
The present invention relates to an advanced search engine. The advanced search engine may include a client component for monitoring an end-user's browsing activity, a remote server (may comprise one or more computers) for storing and processing data received from the client component, and a module that process web pages and serves search results to end-users. The advanced search engine may collect web pages for keywords of proven interest, fetch web pages requested by end-users, generate snippets or abstracts of the web pages, eliminate duplicate web pages, rank the importance of the web pages, and provide relevant web pages or links to web pages in response to an end-user search request for information regarding one or more keywords, for example. Particular aspects of the present invention are described in the claims, specification and drawings.
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System and method for responding to search requests in a computer network
Issued US 20050222982
In one embodiment, a message server computer receives client data from a plurality of client computers. The client data may include consumer search, navigation, and/or behavioral information indicative of consumer preferred links for particular keywords. For example, the client data may include recordings of consumer actions across several, different search engines. Upon receipt of a search request for a keyword, a search engine may pass the keyword to the message server computer. The message…
In one embodiment, a message server computer receives client data from a plurality of client computers. The client data may include consumer search, navigation, and/or behavioral information indicative of consumer preferred links for particular keywords. For example, the client data may include recordings of consumer actions across several, different search engines. Upon receipt of a search request for a keyword, a search engine may pass the keyword to the message server computer. The message server computer may generate a set of links determined to be relevant to the keyword based on client data received from the client computers. The search engine may include the set of links in a search result, and provide the search result to the consumer who made the search request. The search result advantageously includes links that are known to be preferred by other consumers performing searches on the Internet.
More activity by Jason
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Attending Chinajoy next week? Book a meeting with our Growth Director, Cassie Yan, to chat all things CTV and gaming and hear what tvScientific has…
Attending Chinajoy next week? Book a meeting with our Growth Director, Cassie Yan, to chat all things CTV and gaming and hear what tvScientific has…
Liked by Jason Fairchild
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Goooooooool! As many of you know, I am a long time fan of great "futbol", and yesterday's Euro Cup final was a great, dramatic game with a specially…
Goooooooool! As many of you know, I am a long time fan of great "futbol", and yesterday's Euro Cup final was a great, dramatic game with a specially…
Liked by Jason Fairchild
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Excited for this 💥 Yesterday, I moved from audience to speaker on a Marketecture Media episode, a podcast I’ve always listened to 🎶 Thanks to Ari…
Excited for this 💥 Yesterday, I moved from audience to speaker on a Marketecture Media episode, a podcast I’ve always listened to 🎶 Thanks to Ari…
Liked by Jason Fairchild
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It’s still a struggle ... Thanks to European Business review for asking me to write this article about challenges for working mums. It's…
It’s still a struggle ... Thanks to European Business review for asking me to write this article about challenges for working mums. It's…
Liked by Jason Fairchild
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Spaceback is proud to to announce our billing integration with The Trade Desk. This has been the number one most-requested feature from our brand and…
Spaceback is proud to to announce our billing integration with The Trade Desk. This has been the number one most-requested feature from our brand and…
Liked by Jason Fairchild
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How is it already the second week of July? 🤦♀️ I'm thrilled to be attending and presenting at the eduWeb Summit this week! It's a fantastic…
How is it already the second week of July? 🤦♀️ I'm thrilled to be attending and presenting at the eduWeb Summit this week! It's a fantastic…
Liked by Jason Fairchild
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In the late ‘90s I was living in a war zone in Bosnia and then, behind barbed wire of a refugee camp in Hungary. My life today bears no resemblance…
In the late ‘90s I was living in a war zone in Bosnia and then, behind barbed wire of a refugee camp in Hungary. My life today bears no resemblance…
Liked by Jason Fairchild
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It was my pleasure to talk all things Performance TV with Ari Paparo and the Marketecture Media team. Given that Ari was asking the questions, this…
It was my pleasure to talk all things Performance TV with Ari Paparo and the Marketecture Media team. Given that Ari was asking the questions, this…
Shared by Jason Fairchild
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I'm not sure what was going on prior to 2018, but it is great to see that Vault has ranked Cooley LLP as the best law firm for Emerging Companies and…
I'm not sure what was going on prior to 2018, but it is great to see that Vault has ranked Cooley LLP as the best law firm for Emerging Companies and…
Liked by Jason Fairchild
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I could really get used to this place. Step aside George!
I could really get used to this place. Step aside George!
Liked by Jason Fairchild
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While in the US traditional TV still has more regular viewers than FAST those watching FAST tend to be younger..... Source: Xumo FAST Landscape…
While in the US traditional TV still has more regular viewers than FAST those watching FAST tend to be younger..... Source: Xumo FAST Landscape…
Liked by Jason Fairchild
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All of us in the digital advertising/adtech space have a responsibility to educate ourselves on the DoJs Google anti-trust case. The information is…
All of us in the digital advertising/adtech space have a responsibility to educate ourselves on the DoJs Google anti-trust case. The information is…
Shared by Jason Fairchild
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Google wants as few eyes on the adtech antitrust case as possible. Today, we've announced the launch of www.USvGoogleAds.com to make sure that they…
Google wants as few eyes on the adtech antitrust case as possible. Today, we've announced the launch of www.USvGoogleAds.com to make sure that they…
Liked by Jason Fairchild
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