Jeff Marcoux

Jeff Marcoux

Greater Seattle Area
6K followers 500+ connections

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About

As an accomplished marketing leader, CMO, and Fractional executive, I excel in driving…

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Activity

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Experience

  • Entry Point 1 Graphic

    Entry Point 1

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    Greater Seattle Area

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    Seattle, Washington

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    Greater Seattle Area

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    Greater Seattle Area

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    Remote

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    Bellevue, WA

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    Greater Seattle Area

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Education

  • UW Foster School of Business Graphic

    University of Washington, Michael G. Foster School of Business

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    Activities and Societies: MBAA Treasurer, UW Board Fellow, Certificate in Entrepreneurship,SEBA, Entrepreneurial Club.

    MBAA Treasurer, UW Board Fellow, Business Plan Competition: 2nd Place

  • Activities and Societies: Pi Kappa Phi, NROTC, INN Student Leader

Licenses & Certifications

Volunteer Experience

Publications

  • Reimagine Marketing: Agility

    Microsoft

    Agility. When we hear the word, we often think of athletes, runners, physical agility. But in marketing? Agility is life; your bloodline to quickly respond to your customers, adapt to changing market conditions, to take advantage of moments before they fade or become fads. Businesses can no longer market at the speed of their industry, they need to change, innovate, and market at the speed of their customer. We are seeing the impact of this with new startups rising and directly impacting the…

    Agility. When we hear the word, we often think of athletes, runners, physical agility. But in marketing? Agility is life; your bloodline to quickly respond to your customers, adapt to changing market conditions, to take advantage of moments before they fade or become fads. Businesses can no longer market at the speed of their industry, they need to change, innovate, and market at the speed of their customer. We are seeing the impact of this with new startups rising and directly impacting the bottom line of big brands. The difference? Agility. Today’s brands have to keep pace with the rapidly changing consumers, their technology, and their customers’ journeys.

    Other authors

  • Project Evolution- Marketing Planning

    Microsoft

    Welcome to the inaugural edition of Project Evolution, a publication addressing the art of the possible and the science of the probable around dynamics customer relationships.

    We set out to create a publication by business practitioners for business practitioners – very different from typical Microsoft fare, which can be heavy on technology and Microsoft products and services. We’re thrilled to invited you to browse the though-provoking ideas in this issues through a marketing…

    Welcome to the inaugural edition of Project Evolution, a publication addressing the art of the possible and the science of the probable around dynamics customer relationships.

    We set out to create a publication by business practitioners for business practitioners – very different from typical Microsoft fare, which can be heavy on technology and Microsoft products and services. We’re thrilled to invited you to browse the though-provoking ideas in this issues through a marketing practitioner's lens.

    Other authors
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Courses

  • Blogging for Business

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  • Content Marketing

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  • Neuroscience & the Psychology of Marketing

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  • Social Analytics & Targeting

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  • Transmedia Storytelling

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Honors & Awards

  • Best ABM Acquisition Program, ABMies

    FlipMyFunnel

  • Program of the Year, Demand Generation & Account Based Marketing

    Forrester & Sirius Decisions

    Driven by the conversations of Forrester SiriusDecisions analysts with hundreds of organizations, Programs of the Year showcase the programs our analysts have chosen as best-in-class across marketing, sales and product disciplines. This award is for the Demand Generation and Account Based Marketing.
    https://summit.siriusdecisions.com/sessions/dm_programs-of-the-year-demand-and-account-based-marketing

  • Executive Briefing Center: Performance Excellence

    Microsoft

    Marcoux delivered over 70 executive briefings to Microsoft's largest clients, driving millions in influenced revenue and new opportunities.

  • Executive Briefing Center, Performance Excellence & Top Speaker

    Microsoft

  • Excellence in Leadership

    Impact13

  • Impact Award: Educational Content & Promotion Webinar- Subject, Internet Marketing

    Internet Marketing Association

  • Congressional Recognition for outstanding leadership in the field of Internet Marketing

    United States Congress

  • 2012 Impact Awards: Best B2B Marketing Solution

    Internet Marketing Association

  • Top 5 Coolest Infographics of 2015

    Inc.

    Created infographic on the psychology of sales & marketing and was listed as one of the top 5 coolest infographics of 2015 by Inc. http://www.inc.com/anna-hensel/best-of-inc-2015-coolest-infographics.html

Organizations

  • Internet Marketing Association

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    - Present

  • Washington CASH

    Board Member

    - Present

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