“I was fortunate to start my PR career working under Jenn, and then had the great opportunity of continuing to work with her for the next three years. I came to Cohn & Wolfe a total novice, and my time spent working alongside Jenn Paganelli allowed for me to spread my wings a have an understanding of media relations that not many people at my level had. Jenn is a master of her craft and a true media maven, but she’s also an incredible mentor and is constantly looking for opportunities to allow her team to grow alongside her. Anyone who has the opportunity to work with Jenn should feel blessed for the experience. ”
Contributions
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What are the best practices for tailoring press releases to different media outlets?
I agree with Christy Maginn - press releases alone can’t achieve meaningful media coverage. They serve a purpose, certainly, but are only one tool in the storytelling arsenal. Nothing replaces reporter relationships, customization, and access to the right voices to bring a story to life. Press releases need a major glow up - lose the jargon, add visuals, and keep it as simple and punchy as possible.
Activity
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People moves: Takeda Pharmaceuticals has hired longtime FleishmanHillard healthcare executive Anne de Schweinitz as head of global corporate brand…
People moves: Takeda Pharmaceuticals has hired longtime FleishmanHillard healthcare executive Anne de Schweinitz as head of global corporate brand…
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Proud of our Verily Wastewater team for their brilliant work in the lab and landing strategic alliances that have already made a difference in…
Proud of our Verily Wastewater team for their brilliant work in the lab and landing strategic alliances that have already made a difference in…
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Adding this to the must-listen list!
Adding this to the must-listen list!
Liked by Jennifer Paganelli Schwartz
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