“I was fortunate to start my PR career working under Jenn, and then had the great opportunity of continuing to work with her for the next three years. I came to Cohn & Wolfe a total novice, and my time spent working alongside Jenn Paganelli allowed for me to spread my wings a have an understanding of media relations that not many people at my level had. Jenn is a master of her craft and a true media maven, but she’s also an incredible mentor and is constantly looking for opportunities to allow her team to grow alongside her. Anyone who has the opportunity to work with Jenn should feel blessed for the experience. ”
Contributions
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What are the best practices for tailoring press releases to different media outlets?
I agree with Christy Maginn - press releases alone can’t achieve meaningful media coverage. They serve a purpose, certainly, but are only one tool in the storytelling arsenal. Nothing replaces reporter relationships, customization, and access to the right voices to bring a story to life. Press releases need a major glow up - lose the jargon, add visuals, and keep it as simple and punchy as possible.
Activity
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It's always fun to see a former colleague being recognized for their success, but this Axios profile of Cristal Downing comes with the added bonus of…
It's always fun to see a former colleague being recognized for their success, but this Axios profile of Cristal Downing comes with the added bonus of…
Liked by Jennifer Paganelli Schwartz
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I'm truly overwhelmed by this recognition from my peers. And so grateful that people think reporting on our nation's unacceptable racial health…
I'm truly overwhelmed by this recognition from my peers. And so grateful that people think reporting on our nation's unacceptable racial health…
Liked by Jennifer Paganelli Schwartz
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We're hiring in Boston! We have three amazing roles in AstraZeneca Global Corporate Affairs at our growing Boston hub, and I'm putting the word out…
We're hiring in Boston! We have three amazing roles in AstraZeneca Global Corporate Affairs at our growing Boston hub, and I'm putting the word out…
Liked by Jennifer Paganelli Schwartz
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PAMN Membership renewal going on now! Happy to answer any questions or help my colleagues from PAMN-eligible institutions learn more about member…
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Adding this to the must-listen list!
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𝐇𝐞𝐚𝐥𝐭𝐡 𝟐𝟎𝟑𝟓 𝐒𝐮𝐦𝐦𝐢𝐭: Luke Timmerman recaps last week's Timmerman Traverse charity climb in the Cascades, and more. He recaps this…
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DAY #30: Ever since I stepped into the ER 30 days ago, I've been mostly skimming the surface of things. I've always read a lot. I stopped. Endless…
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Meet my brand manager, Annie V.. She's my right-hand woman and handles all-things related to the Corporate Natalie brand. Any time you see a post…
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