“I had the pleasure of partnering with Jennifer as part of the Church’s Chicken brand turnaround from 2018 – 2021. Jennifer led the strategy behind the promotional approach, product innovation calendar and franchisee engagement. Jennifer could always be relied on to be collaborative, inclusive and solutions-oriented, ensuring that all needs were met while still delivering record business results (highest comp sales growth by the brand in over a decade). Jennifer is a motivational leader that teams can rally behind even with the toughest challenges facing them.”
About
Consumer marketing thought leader with 20+ years’ success producing iconic brand…
Contributions
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How can you overcome stakeholder resistance during a brand identity audit?
Keep the consumer at the center of the equation. Real insights from customers beat opinions every time. Understanding what resonates with your target (and what doesn’t) allows you to build a compelling, data-based business case for stakeholders.
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What's the secret to creating a compelling franchise value proposition?
Before you can clearly communicate your Brand Promise to consumers, it is essential to establish that same level of commitment to your Franchise Partners. In the case of my Brand, which provides in-home care to people of all ages and abilities, everything we do is designed to deliver on our promise to “help our franchisees do well while doing good.”
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Why is product differentiation important for your marketing strategy?
In my experience, competing on price is a short-term (and uphill) approach to differentiation. Price tends to commoditize a brand’s offerings— there are many external factors (cost of goods, labor, market conditions, etc.) that can break a once-favorable pricing model. I’ve found that innovation-led or feature-based value propositions tend to be stickier with consumers and are far more likely to stand the test of time.
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What are the most effective ways to build trust and credibility with users during their journey?
Keeping consumers at the center of the equation, from concept to launch and all throughout the product lifecycle will pay forward every time! Real user insights are the “science” to be complemented by the “art” of your post-launch and sustaining marketing plans.
Activity
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#Google still reminding our clients at Location3 at our annual Summit that 15% of daily searches have never been seen before! This opportunity can…
#Google still reminding our clients at Location3 at our annual Summit that 15% of daily searches have never been seen before! This opportunity can…
Liked by Jennifer Chasteen
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Yesterday, I had the privilege of collaborating with our outstanding training team Jay and Chris, alongside a remarkable group of new Synergy…
Yesterday, I had the privilege of collaborating with our outstanding training team Jay and Chris, alongside a remarkable group of new Synergy…
Liked by Jennifer Chasteen
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We enjoyed meeting Veterans and their families today at the VA Caregiver Resource Fair. #Synergyhomecare #caregiving #qualityoflife #aginginplace…
We enjoyed meeting Veterans and their families today at the VA Caregiver Resource Fair. #Synergyhomecare #caregiving #qualityoflife #aginginplace…
Liked by Jennifer Chasteen
Experience
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Honors & Awards
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2021 QSR/FPI Foodservice Packaging Awards
QSR Magazine
Achievement in Packaging Innovation: New Menu Launch - Lemonade Icebox Pie
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2017 Female Executive of the Year, Consumer Products, Silver
Stevie® Awards for Women in Business
Achievement in Product Innovation - Smokehouse Chicken
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2016 Newcomer Award - Church’s Chicken
DINE for No Kid Hungry
Outstanding Retail Pilot Program - Over $300K raised
Recommendations received
10 people have recommended Jennifer
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Addressing #modes empowers #brands to intercept #consumers in the moment of need. #advertising #handraisers
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How Much #Value is in Your Value Meal? 🍔🍟🌮 #QSR #restaurant https://lnkd.in/e9-kaUFn
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When passion, relationships, and collaboration come together, magic happens! Recently, I had the pleasure of doing some in office visits and bringing…
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WELCOME CLASS OF 2028! We are so excited to welcome all of our first-year Panthers to #TheStateWay! As you begin classes, we encourage to remember…
WELCOME CLASS OF 2028! We are so excited to welcome all of our first-year Panthers to #TheStateWay! As you begin classes, we encourage to remember…
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When people ask what sets Marco's apart from all the other Pizza brands, I often tell them it's about the quality and care we put into our food, as…
When people ask what sets Marco's apart from all the other Pizza brands, I often tell them it's about the quality and care we put into our food, as…
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Get ready, Panther fans! The highly anticipated football season opener against local rivals Georgia Tech is just around the corner. This game marks…
Get ready, Panther fans! The highly anticipated football season opener against local rivals Georgia Tech is just around the corner. This game marks…
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🇺🇸 Veterans, Your VA Benefits May Cover Home Care Services! If you or your spouse need help with daily activities, your VA benefits might cover the…
🇺🇸 Veterans, Your VA Benefits May Cover Home Care Services! If you or your spouse need help with daily activities, your VA benefits might cover the…
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Taylor brought a special treat from Nothing Bundt Cakes to the wonderful residents at Rochester Estates! 🧁 We believe in honoring our seniors and…
Taylor brought a special treat from Nothing Bundt Cakes to the wonderful residents at Rochester Estates! 🧁 We believe in honoring our seniors and…
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This week we celebrated #NationalSeniorCitizensDay at one of the premiere Senior Centers in Columbia, SC, Elite Home Care, Day Centers &…
This week we celebrated #NationalSeniorCitizensDay at one of the premiere Senior Centers in Columbia, SC, Elite Home Care, Day Centers &…
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