Articles by Jennifer Layne
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Is it me? Hard questions for each of us.
Is it me? Hard questions for each of us.
By Jennifer Layne Welch
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Employees as Brand Ambassadors during Crisis
Employees as Brand Ambassadors during Crisis
By Jennifer Layne Welch
Activity
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ICYMI, Pierpont's new webinar series, Pierpont Perspectives will kick off their first session on corporate crisis & reputation management on July 31,…
ICYMI, Pierpont's new webinar series, Pierpont Perspectives will kick off their first session on corporate crisis & reputation management on July 31,…
Liked by Jennifer Layne Welch
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I am thrilled to share that over the past few weeks, I have had the incredible opportunity to work with MetroNational on a strategic marketing…
I am thrilled to share that over the past few weeks, I have had the incredible opportunity to work with MetroNational on a strategic marketing…
Liked by Jennifer Layne Welch
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Club CMO members give back and we’re excited to support and collaborate locally with CMOs in the good works they do in their communities. Today, LA…
Club CMO members give back and we’re excited to support and collaborate locally with CMOs in the good works they do in their communities. Today, LA…
Liked by Jennifer Layne Welch
Licenses & Certifications
Volunteer Experience
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Member Energy Committee
Greater Houston Partnership
- Present 4 years 11 months
Economic Empowerment
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Board Member
Dry States Water Solutions
- Present 3 years 2 months
Economic Empowerment
Brand and Marketing Advisory
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Communications
New Hope United Methodist Church
- Present 8 years 3 months
Social Services
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Kid's Camp Volunteer
New Hope United Methodist Church
- 1 month
Children
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Featured Speaker
IABC
- 1 month
Featured Luncheon speaker on the relationship between brand purpose and profits.
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Featured Speaker
The CMO CLUB
- 1 month
Co-Host session on Brand Stewardship and Brand Purpose with Jennifer Dominiquini - BBVA - at the Spring Innovation and Inspiration Summit
https://thecmoclub.com/resource/no-i-brand-purpose-how-best-purpose-core-success/
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Featured Panelist
Pink Petro
- 1 month
I was part of a dynamic panel featuring Progressly, Salesforce, GE Oil & Gas and Lorelle Media for Pink Petro's HERWorld 2017. We were asked to comment on what digitalization means to the energy industry. We had a great conversation as we all agreed to the powerful and positive impact the digital world brings to our sector.
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Featured Speaker
The CMO CLUB
- 1 month
SXSW Fireside chat at the CMO Clubhouse. Great discussion on mentorship for future CMO's with Matt Ferguson, CXO Eliassen and Nicole Portwood, CMO Tito's Vodka.
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Guest Speaker
American Marketing Association (AMA) - Houston
- 1 month
I was asked to speak to the Houston AMA network on my experiences related to internal marketing, how to sell big ideas to the senior leadership. The discussion was titled "Marketing, The Inside Job"
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Featured Panelist
The CMO CLUB
- 1 month
The opening session for the 2016 Fall Summit of the CMO club covered the Innovation Ecosystem. Because of my broad background in Shell, I was asked to join Eric Reynolds, CMO, The Clorox Company and Kieran Hannon, CMO, Belkin International to lead a panel discussion and kick off the summit.
https://thecmoclub.com/events/fall-summit-2016/agenda/ -
Guest Speaker
Henley Business School
- 1 month
Having established a relationship with the Marketers Special Interest Group at Henley Business School, I was asked to discuss my work on Purposeful Brands and how it leads to Profits.
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Guest Lecturer
Rice Business - Jones Graduate School of Business
- 1 month
My 4th year of guest lecturing on brand management for the Jones Graduate School. This session I focused on my journey to establish Purpose at Shell and was titled Purposeful Brands.
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Guest Speaker
Henley Business School
- 1 month
The Henley Centre for Customer Management hosts an annual Customer Management Conference. I was asked to speak on how the Shell brand communicates to customers. The title of our discussion was "What do customers expect from the energy industry?"
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Guest Lecturer
Rice Business - Jones Graduate School of Business
- 1 month
My third year as a Guest Lecturer for the MBA sessions on brand management. As I was based in Zurich, we relied on the wonders of technology and conducted the session via Skype. This was a deep dive on my journey to bring Purpose to the Shell brand.
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Guest Lecturer
Rice Business - Jones Graduate School of Business
- 1 month
My second year to deliver a lecture via Skype to the MBA students on Brand management.
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Guest Lecturer
Rice Business - Jones Graduate School of Business
- 1 month
I was asked to lecture the MBA class for their session Brand Management. As I was based in Zurich, I delivered the lecture via Skype. This session focused on Brand Architecture.
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Public Information Officer
Waller County, Texas
- 1 month
Disaster and Humanitarian Relief
Waller County experienced a wildfire crisis beginning on September 5, 2011 ongoing through September 14, 2011.
Being a small county with little budget, they do not have an Information or Communications Officer on staff. During the wildfire which burned 10,500 acres and destroyed 65 homes, I drafted and executed Crisis, Media and Community Communications Plans.
I worked 20 hour days for the duration of the event making every news cycle.
I designed, wrote and delivered 3…Waller County experienced a wildfire crisis beginning on September 5, 2011 ongoing through September 14, 2011.
Being a small county with little budget, they do not have an Information or Communications Officer on staff. During the wildfire which burned 10,500 acres and destroyed 65 homes, I drafted and executed Crisis, Media and Community Communications Plans.
I worked 20 hour days for the duration of the event making every news cycle.
I designed, wrote and delivered 3 Townhalls (one in Spanish) and over 35 Releases and Statements. I worked wtih over 62 Reporters and Writers, 6 Television outlets, 3 Radio outlets and 7 Print outlets. I gave over 18 interviews, 5 video tours and arranged a number of other interviews with County Officials.
I orgranized volunteer coordinators and a volunteer pool to man the Command Center and a Phone Bank. I drafted their scripts and wrote their FAQs.
I liased with local, state and federal elected officials and organizations.
I co-created and monitored 4 Facebook pages securing over 8 million post views during the duration and posted status updates on Twitter.
I created collateral to be posted for those without internet access, secured translation, free printing and distribution.
Honors & Awards
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2011 Stars of Texas
Texans Uniting for Reform and Freedom
In recognition of superior dedication to defeating the Trans Texas Corridor.
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MarCom Gold Award
MarCom Awards
Creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, design shops, production companies and freelancers. Marketing/special events: 2007 Americas Regional Symposium
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Southern Region Silver Quill Award of Merit
International Association of Business Communicators
Silver Quill Competition recognizes excellence in business communications in multiple and varied disciplines. Silver Quill Awards are presented to those outstanding professionals in the Region who have proven that their communication programs effectively furthered the goals of their organizations – boosting revenues, reducing cost, and motivating audiences to a desired action. Special Events Category Winner for the Americas 2007 Regional Symposium.
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Special Recognition Award
Shell Global Solutions
To recognise exceptional performance, outside of the annual performance and reward cycle for successful creation and execution of the Client Regional Symposium in Panama.
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Certificate of Appreciation for Distinguished Service
Texas A&M University Speech Communication Alumni Association
In recognition for four years of service to the TAMU Speech Communication Alumni Association
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Alumni Appreciation
Fort Bend County A&M Club
In appreciation of exceptional leadership as President.
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Harris Award for Distinguised Service
Houston A&M Club
Recipients are selected from membership by the officers and board of directors for outstanding service to promote the mission of the club.
Organizations
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Greater Houston Partnership
Energy Committee Member, General Member
- PresentThe Greater Houston Partnership champions Houston's growth and success by bringing together business and civic-minded leaders to address the region's unique challenges. Their mission is to make Houston one of the best places to live, work and build a business. The Greater Houston Partnership is a meeting place for business people who want to be involved in Houston's positive growth and influence the trajectory of the region. Their membership is comprised of more than 1,000 companies and…
The Greater Houston Partnership champions Houston's growth and success by bringing together business and civic-minded leaders to address the region's unique challenges. Their mission is to make Houston one of the best places to live, work and build a business. The Greater Houston Partnership is a meeting place for business people who want to be involved in Houston's positive growth and influence the trajectory of the region. Their membership is comprised of more than 1,000 companies and organizations dedicated to the region's success.
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Texas A & M University Association of Former Students
Leadership Council
- PresentThe Leadership Council is the governing body of The Association of Former Students and the representative body of our worldwide Aggie Network. The Council comprises The Association’s Board of Directors, living past chairs of The Association, president of the Sul Ross Group, Class Agents, A&M Club presidents, area and national representatives, representatives at large, the president of each Class on the Texas A&M campus, Student Loan Fund trustees, Constituent Network representatives, and…
The Leadership Council is the governing body of The Association of Former Students and the representative body of our worldwide Aggie Network. The Council comprises The Association’s Board of Directors, living past chairs of The Association, president of the Sul Ross Group, Class Agents, A&M Club presidents, area and national representatives, representatives at large, the president of each Class on the Texas A&M campus, Student Loan Fund trustees, Constituent Network representatives, and councilmen emeriti. These Aggie volunteers are The Association’s ambassadors to the Aggie Network.
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The CMO Club
Member
- PresentWe are the world’s most innovative and engaged community of CMOs, committed to helping each other solve our biggest challenges in a behind closed doors, candid, and trust-worthy environment. Our Membership is 650+ CMOs strong and growing, representing B2B and B2C client-side brands with over $33B in collective annual marketing budgets and with over 40% of our Membership representing billion dollar brands. You can find us in 30 CMO Club Chapters across the globe. Our success, fueled by dynamic…
We are the world’s most innovative and engaged community of CMOs, committed to helping each other solve our biggest challenges in a behind closed doors, candid, and trust-worthy environment. Our Membership is 650+ CMOs strong and growing, representing B2B and B2C client-side brands with over $33B in collective annual marketing budgets and with over 40% of our Membership representing billion dollar brands. You can find us in 30 CMO Club Chapters across the globe. Our success, fueled by dynamic and innovative peer-to-peer problem-solving and inspirational and educational events, continues to raise the bar for CMOs around the world.
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Women's Energy Network
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- PresentThe Women’s Energy Network (WEN) is an international organization of professionals who work across the energy value chain. Our mission is to provide networking opportunities and foster the career and leadership development of women who work in the energy industries. WEN’s vision is to be the premier global organization that educates, attracts, retains, and develops professionals working across the energy value chain. WEN offers educational, networking and leadership opportunities to more than…
The Women’s Energy Network (WEN) is an international organization of professionals who work across the energy value chain. Our mission is to provide networking opportunities and foster the career and leadership development of women who work in the energy industries. WEN’s vision is to be the premier global organization that educates, attracts, retains, and develops professionals working across the energy value chain. WEN offers educational, networking and leadership opportunities to more than 6,000 professionals nationwide through networking events, conferences, community initiatives, social outings, and mentoring programs.
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American Marketing Association
Member
- PresentThe American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.
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International Association of Business Communicators
Member
- PresentIABC serves professionals in the field of business communication, bringing together the profession’s collective disciplines. We deliver on the Global Standard in communication through our educational offerings, certification, awards program, resource library, online magazine and annual World Conference. We support our community of business communication professionals with innovative thinking, shared best practices, in-depth learning and career guidance.
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The Center Houston
Annual Luncheon Host Committee
-The Center promotes the pursuit of choice, growth, and independence for adults with intellectual and developmental disabilities. Their vision - All adults with intellectual and developmental disabilities will realize their personal potential in a world in which they are fully integrated.
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American Club of Zurich
Member
-Our club consists of individuals and families in the Zurich area who wish to socialize with others with an interest in North American culture and the English language. The AICZ provides a forum for members who share this interest and live in Switzerland, to meet and interact with individuals from Switzerland and the Swiss international community.
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Club CMO Nashville was hosted by Nashville Soccer Club this evening with a full VIP experience including a tour of the brand new GEODIS Stadium and…
Club CMO Nashville was hosted by Nashville Soccer Club this evening with a full VIP experience including a tour of the brand new GEODIS Stadium and…
Liked by Jennifer Layne Welch
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We've still got dinners and get-togethers on the schedule the next few months! Members, be sure to RSVP for your local chapter dinner. CMOs/CGOs:…
We've still got dinners and get-togethers on the schedule the next few months! Members, be sure to RSVP for your local chapter dinner. CMOs/CGOs:…
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In Washington DC's embrace, 'neath twilight's gleam, Where the Potomac whispers secrets unseen, At Imperfecto's door, we found our place, For…
In Washington DC's embrace, 'neath twilight's gleam, Where the Potomac whispers secrets unseen, At Imperfecto's door, we found our place, For…
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Conversations that Matter. In person networking and CMO knowledge sharing. Register today for the only event created expressly by and for CMOs. A…
Conversations that Matter. In person networking and CMO knowledge sharing. Register today for the only event created expressly by and for CMOs. A…
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Thanks Lisa Gunther for this post. I agree, I agree, I agree. Respectful. Discord. Much needed in all aspects of our life.
Thanks Lisa Gunther for this post. I agree, I agree, I agree. Respectful. Discord. Much needed in all aspects of our life.
Shared by Jennifer Layne Welch
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Do you have a 2024 growth acceleration plan? Will it work…? Most companies are simply not using the best practices necessary to increase revenue…
Do you have a 2024 growth acceleration plan? Will it work…? Most companies are simply not using the best practices necessary to increase revenue…
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Our guest this week is Marian Salzman, global trend spotter and Chief Corporate Citizenship Officer for Philip Morris International. Alan and…
Our guest this week is Marian Salzman, global trend spotter and Chief Corporate Citizenship Officer for Philip Morris International. Alan and…
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In complex B2B sales, great discovery with your client is critical as is crafting a powerful solution. The next step - building a powerful narrative…
In complex B2B sales, great discovery with your client is critical as is crafting a powerful solution. The next step - building a powerful narrative…
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Today I'm officially retired! It’s been quite a ride for the last 7 years and it has been a great experience to finish my official career working…
Today I'm officially retired! It’s been quite a ride for the last 7 years and it has been a great experience to finish my official career working…
Liked by Jennifer Layne Welch
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Pierpont's Houston office recently volunteered at Kids' Meals, Inc., a local Houston organization that provides nutritious lunches to preschool-aged…
Pierpont's Houston office recently volunteered at Kids' Meals, Inc., a local Houston organization that provides nutritious lunches to preschool-aged…
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