“If I had to pick only one word for Jenny it would be 'brilliant'. Jenny knows marketing inside out an her experience across different functions, companies and countries make her an invaluable asset to every team she joins. What stands out is her consistently high performance, even at the most hectic of times and Jenny will always go above and beyond to ensure success on all levels. She has a great talent of bringing out the best in agencies & colleagues. It is extremely inspiring how she drives work/creative forward and I admire her ability to immediately grasp presented work. She is extremely smart and highly analytical, always focused on the best possible outcome for the brand she works for. I call myself lucky to have worked alongside her on some of the biggest campaigns and I learned something from her every day. Her positive attitude and mindset towards projects is refreshing and it's always a real pleasure working with her.”
About
Business must grow revenue but brand building is vital for sustainable growth. I help…
Activity
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📢 Exciting news for the Northeast! We are ecstatic to announce the opening of our #WildFork store in #Plainview today! This marks our third store…
📢 Exciting news for the Northeast! We are ecstatic to announce the opening of our #WildFork store in #Plainview today! This marks our third store…
Liked by Jenny Chen
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🚨BIG NEWS!🚨 I’m SO excited to share that I am joining Kraft Heinz as the Chief Marketing Officer for North America! Kraft Heinz has been on an…
🚨BIG NEWS!🚨 I’m SO excited to share that I am joining Kraft Heinz as the Chief Marketing Officer for North America! Kraft Heinz has been on an…
Liked by Jenny Chen
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adidas' Spectacular OOH campaign for the UEFA EURO 2024 More than 2 weeks of football euphoria already in the books. It's fantastic to see fans…
adidas' Spectacular OOH campaign for the UEFA EURO 2024 More than 2 weeks of football euphoria already in the books. It's fantastic to see fans…
Liked by Jenny Chen
Experience
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Education
Honors & Awards
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Marketers That Matter - Marketing Boards
Marketers That Matter (MTM)
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Mentor @ 2023 Effie Academy Mentorship
Effie Worldwide
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Judge @ 2023 Global Best of the Best Effie Awards
Effie Worldwide
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Judge @ 2023 Effie Awards US
Effie WorldWide
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2022 Adweek Executive Mentor Program
Adweek
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2021 CA Advertising Annual Award of Excellence
Communication Arts
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Content & Social, Cannes Lions
Cannes Lions
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Film, Clio Award
Clio
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Interactive & Social media, One Show
One Show
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Social for Mobile, Eurobest
EuroBest
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Best Integrated Campaign, ROI Festival
ROI Festival
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Cross-media Integration, APAC Mobile Awards
APAC Mobile Awards
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Cross-media Integration, MMA
MMA
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Branded Entertainment (Documentary), One Show
One Show
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Outdoor Design / Campaign, One Show
One Show
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Branded Entertainment (Documentary), One Show
One Show
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Branded Entertainment (Documentary), One Show
One Show
Languages
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English
Native or bilingual proficiency
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Chinese (Mandarin / Shanghainese)
Native or bilingual proficiency
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Chinese (Cantonese)
Limited working proficiency
Recommendations received
14 people have recommended Jenny
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Two icons. One match. Zendaya and Roger Federer go head to head in an epic game of air tennis. Explore more about our partnership with Zendaya…
Two icons. One match. Zendaya and Roger Federer go head to head in an epic game of air tennis. Explore more about our partnership with Zendaya…
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Almost as good as the goal this reactive post. Culture and product first, timely, and unmistakeably adidas ⚽️ I’m not sure who is on the score…
Almost as good as the goal this reactive post. Culture and product first, timely, and unmistakeably adidas ⚽️ I’m not sure who is on the score…
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Retail is dead. KITH: Hold my 🍺 KITH will open its next retail store in Malibu on Thursday – the third one in California. Damn, I need to see it…
Retail is dead. KITH: Hold my 🍺 KITH will open its next retail store in Malibu on Thursday – the third one in California. Damn, I need to see it…
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