Jeremi Karnell

Jeremi Karnell

Austin, Texas, United States
12K followers 500+ connections

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About

Jeremi Karnell has over 20 years of executive experience in companies ranging from…

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Experience

  • Envestnet, Inc Graphic

    Envestnet, Inc

    Austin, Texas, United States

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    Austin, Texas, United States

  • -

    Austin, Texas, United States

  • -

    Austin, Texas, United States

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    Austin, TX

  • -

    Greater Boston Area

Education

Licenses & Certifications

Publications

  • We Are More Than Marketers: Integrating a Human Centric Approach

    Marketing Profs

    In this article, I will outline the following six implementation steps that lead to a human-centric approach to marketing:

    Gain awareness.
    Become integrative.
    Start somewhere.
    Identify what your brand stands for.
    Consider your people.
    Understand human sciences.

    See publication

  • Embrace Irrationality: A Human vs Customer Centric Approach to Marketing

    Marketing Profs

    A new marketing paradigm is emerging—human-centric marketing, which is an evolution of our current customer-centric approach. And it's beginning to change the way we are introduced to and form relationships with brands.

    See publication

  • Making Player Engagement Visible: A Multimodal Strategy for Game Experience Research

    This paper describes an industry-academic collaborative research initiative, focused on determining useful measures of “engagement” and experience with interactive digital media (eg, video games, virtual worlds, and digital devices, etc.). Using newly designed hardware and software, the research initiative addresses the relationships among neurological, physiological and cognitive assessments of engagement in ongoing and short duration gaming experiences.

    Other authors
    See publication

  • Implications for User Engagement with Search Engine Result Pages

    As consumer behavior continues to rapidly migrate to an on-demand model where the customer controls the purchase cycle, search engine usage continues to rise as a primary means of web navigation. with the massive increase in multimedia content that is uploaded, stored, and consumed online, major search engines have continued to evolve beyond simply indexing pages of text and are now providing results based on a full array of video, audio, and image formats. the inclusion of these digital…

    As consumer behavior continues to rapidly migrate to an on-demand model where the customer controls the purchase cycle, search engine usage continues to rise as a primary means of web navigation. with the massive increase in multimedia content that is uploaded, stored, and consumed online, major search engines have continued to evolve beyond simply indexing pages of text and are now providing results based on a full array of video, audio, and image formats. the inclusion of these digital assets is widely known as Universal search. as Universal search becomes a more permanent fixture within search engine result pages (serps), users’ interactions with the new generation of results should be of particular interest to companies who are focused on generating quality search engine traffic.

    It is well established that rankings on a serp have much to do with whether a user is likely to click on a given result and higher rankings can actually have a positive effect on a brand’s perception and ‘likeability’ (marketingsherpa, 2009). with the onset of Universal search results, this study sought to measure the user impact of this new generation of search engine result pages. specifically, we wanted to understand if there was a difference in emotional engagement with the results and if that would impact click propensity in paid and natural search.

    Other authors
    See publication

Projects

  • Podcast Interviews

    - Present

    Reduce Time and Costs During Your Advisory Firm’s Transitions - Top Advisor Marketing Podcast
    https://topadvisorm.blubrry.net/2020/07/21/episode-247-reduce-time-and-costs-during-your-advisory-firms-transitions-with-jeremi-karnell/

    Digital Transformation & Blockchain - The Modern Financial Advisor Podcast
    https://blog.truelytics.com/valuations-podcast-episode-7-with-jeremi-karnell

    Hit $1.3m ARR During COVID Getting Customers on 3-Yr Contracts, How?! - LATKA…

    Reduce Time and Costs During Your Advisory Firm’s Transitions - Top Advisor Marketing Podcast
    https://topadvisorm.blubrry.net/2020/07/21/episode-247-reduce-time-and-costs-during-your-advisory-firms-transitions-with-jeremi-karnell/

    Digital Transformation & Blockchain - The Modern Financial Advisor Podcast
    https://blog.truelytics.com/valuations-podcast-episode-7-with-jeremi-karnell

    Hit $1.3m ARR During COVID Getting Customers on 3-Yr Contracts, How?! - LATKA Podcast
    https://www.youtube.com/watch?v=L1zDHQ8WmY4

    Is Midlife Changing for GenX‪? - The Midlife Movement Podcast
    https://podcasts.apple.com/us/podcast/is-midlife-changing-for-genx/id1474021683?i=1000507674813

  • Speaker: Dimensional Fund Advisors Deals & Succession Conference

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    The Value of Advisor Transition Management Platforms.

    See project

  • Speaker: Desktop Applications, Screen Mates, Widgets, Gadgets, Modules

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    MITX Digital Marketing Series

  • Speaker: Making Online Advertising Work

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    @D:Tech

  • Speaker: Dissecting NumaNuma | A Critical Analysis of Viral Video Content

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    MITX Digital Marketing Series

  • Speaker: Engaging the Social Customer

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    Royal Institute of British Architects

  • Speaker: Implications of User Engagement with Search Result Pages

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    New York City Search Engine Strategies Conference & Expo

  • Speaker: Implications of User Engagement with Search Result Pages

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    Chicago Search Engine Strategies Conference & Expo

  • Speaker: Implications of User Engagement with Search Result Pages

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    Usability Professionals’ Association Boston

  • Speaker: Mobile CRM

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    Direct Marketing Association

  • Speaker: Neuromarketing & Understanding Consumer Emotions to Deliver a Better Experience

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    UK Design Council Neuromarketing

  • Speaker: Neuromarketing and Defining User Engagement with Media

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    Forrester Research Engagement Summit

  • Speaker: Neuromarketing and HCI / Interaction Design

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    The Cambridge University Usability Group

  • Speaker: Player Engagement with In-Game Advertising

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    Advertising Research Foundation Measurement 4.0 Conference

  • Speaker: Serious Games for Marketing: Analysis of Second Life Corporate vs. Amateur Efforts

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    Global Marketing Summit

  • Speaker: Serious Games for Marketing: Analysis of Second Life Corporate vs. Amateur Efforts

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    MITX Digital Marketing Series

  • Speaker: The Rise of Graph Marketing

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    GraphConnect Conference - NYC

    See project

  • Speaker: Using Interactive Marketing to Drive Web Sales Growth: Nextel Case Study

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    DMA's Spring Direct Marketing to Business National Conference

Honors & Awards

  • MassChallenge FinTech 2022

    MassChallenge

  • RevTech FinTech Fall Accelerator 2021 Cohort

    RevTech

  • InsurTech Days Featured Company

    Global Insurance Accelerator

  • OnRamp Insurance Accelerator 2021 Cohort

    gener8tor

  • Allianz Fintech Pitchfest Winner

    Allianz

  • FinTech Blockchain Pitchfest + Envestnet \ Yodlee Grand Prize Winner

    Detroit Blockchain Center & Detroit Fintech Bay

    The goal of the event is to help bolster the growing blockchain and fintech communities that have begun in the Midwest and to give them the opportunity to interact and learn from existing companies and professionals from around the globe. The judges and sponsors, a combination of executives, professors, and fintech powerhouses, such as Envestnet Yodlee, came out in full force to support and be a part of this event.

  • Gold Addy

    American Advertising Foundation (AAF)

    Where the H is That? for Heavenly Mountain Resort Interactive Website Design

  • APPY for Marketing/Branding/Advertising

    MediaPost’s Annual OMMA Global Conference & Expo

    PetWeather App for ASPCA iPhone and Android App

  • Acquisition Campaign Finalist

    MITX

    Astrive Online AcquisitionCampaign for Private Student Loans

  • Areas Largest Web Design Firm

    Boston Business Journal

    2005-2011

  • Best Content Extension for Mobile

    Mobile Excellence Awards

    National Geographic Kids 2012 Almanac QR Code Campaign. The results of the campaign are impressive for the world’s best-selling kids’ almanac, including:

    -First kid’s almanac to use QR codes
    -Extremely high engagement rates with over 150,000 scans in 5 months
    -4.5/5 star user review rating on Amazon.com and About.com
    -#3 on The New York Times Best Sellers list for Children’s Paperbacks

  • Best Direct Response Campaign Award

    MITX

    Receiving unique distinction for the innovative use of sponsorships employed in raising awareness for the Comcast Business Class brand. In doing so, One to One was able to develop a high level of efficiency in customer acquisition, exceeding Comcast’s ROI expectations by over 700%.

  • Best Use of Sponsorship Award

    MITX

    This particular campaign received acknowledgement for the unique sponsorship of a “Comcastic Labs” radio station on the online radio/music discovery site,Pandora.com. The goal of the sponsorship was to raise awareness of Comcast’s High Speed Internet offering in a context that required a high-speed internet connection; in this sponsorship, Comcast’s initial expectations were greatly exceeded by One to One, more than doubling the normal user interaction rates for typical Pandora online radio…

    This particular campaign received acknowledgement for the unique sponsorship of a “Comcastic Labs” radio station on the online radio/music discovery site,Pandora.com. The goal of the sponsorship was to raise awareness of Comcast’s High Speed Internet offering in a context that required a high-speed internet connection; in this sponsorship, Comcast’s initial expectations were greatly exceeded by One to One, more than doubling the normal user interaction rates for typical Pandora online radio stations.

  • Biotechnology/Pharmaceuticals Category Award

    MITX

    StepItUpDiabetes.com website for the GlaxoSmithKline Avandia campaign "Diabetes and You: Step it Up to Get it Down." This campaign, which served as a public relations effort to motivate diabetes patients to actively manage their blood sugar levels, leveraged a celebrity endorsement from Bob Harper, the exercise and lifestyle coach from NBC's The Biggest Loser television series. The website promoted the campaign and served as a platform for patients to enter in a sweepstakes to win a year's…

    StepItUpDiabetes.com website for the GlaxoSmithKline Avandia campaign "Diabetes and You: Step it Up to Get it Down." This campaign, which served as a public relations effort to motivate diabetes patients to actively manage their blood sugar levels, leveraged a celebrity endorsement from Bob Harper, the exercise and lifestyle coach from NBC's The Biggest Loser television series. The website promoted the campaign and served as a platform for patients to enter in a sweepstakes to win a year's worth of personal training from Mr. Harper.

  • Biotechnology/Pharmaceuticals Category Finalist

    MITX

    RocheTransplantation.com

  • Boston's 40 Under 40 Recipient

    Boston Business Journal

  • Fortune 5000 Fastest Growing Business

    Fortune Magazine

    2005-2011

  • Gold Addy

    American Advertising Foundation (AAF)

    For SkiLakeTahoe Interactive Campaign including Website and Mobile, and Flash Ads

  • Gold Addy

    American Advertising Foundation (AAF)

    Park City Email for Park City Mountain Resort Email Campaign

  • Healthcare Category Finalist

    MITX

    BrighamandWomens.org

  • Interactive Integration within Cross Media Campaign Finalist

    MITX

    Comcastic Brand Launch

  • Next-Generation Advertising Award

    MITX

    Comcast sought to reach hardcore gamers with their new premier gaming package, the Comcast Game Invasion, which offered an enhanced internet connection and gaming experience, along with gaming news, reviews, previews and downloads. The strategy was to penetrate the target audience by emphasizing the value of the gaming package using contextually relevant environments and seamlessly working Comcast's product message into a variety of online advertising vehicles, including RSS, podcasts, in-game,…

    Comcast sought to reach hardcore gamers with their new premier gaming package, the Comcast Game Invasion, which offered an enhanced internet connection and gaming experience, along with gaming news, reviews, previews and downloads. The strategy was to penetrate the target audience by emphasizing the value of the gaming package using contextually relevant environments and seamlessly working Comcast's product message into a variety of online advertising vehicles, including RSS, podcasts, in-game, and blogs.

  • Search Marketing Finalist

    MITX

    Comcast Corporate Paid Search Campaign

  • Silver Addy

    American Advertising Foundation (AAF)

    Reno Tahoe USA Interactive Campaign for Reno Tahoe USA Website and Mobile Design

  • Silver Addy

    American Advertising Foundation (AAF)

    Reno Tahoe USA Website for Reno Tahoe USA Website Design

  • Silver Addy

    American Advertising Foundation (AAF)

    Alpine Meadows Mobile Website for Alpine Meadows Mobile Website

  • Silver Addy

    American Advertising Foundation (AAF)

    Alpine Meadows Blog for Alpine Meadows Blog Design

  • Use of Rich Media in Branding or Direct Response Campaign Finalist

    MITX

    GlaxoSmithKline WebSite/Campaign: Asthma Control Test – The Bus

  • Wireless In Style 2000 - First Place

    @d:Tech

Organizations

  • Association of Interactive Marketing: Mobile Marketing Council

    Chairman

    -

  • Association of Interactive Marketing

    Board Member

  • Boston Ad Club

    Board Member

  • Massachusetts Innovation & Technology Exchange (MITX)

    Board Member

  • New England Junior Achievement

    Board Member

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