Jeremy Merrell Williams

Basic discounts are cool, but you wanna be that store everyone’s talking about, not just another sale sign. Loyalty programs? That’s like getting folks to join the VIP club—makes them feel special. And exclusive events? Now you’re throwing the kind of party where everyone wants an invite. Keep it fresh and fun, and watch your customers turn into your best hype crew.

Omnichannel is like the Swiss Army knife of shopping—every tool a customer needs right at their fingertips. Consistency across the board is key; if your branding flows smoothly from screen to store, you’re golden. And that online order with in-store pickup? That’s like giving customers a VIP pass. You keep making it easy for them, and they’ll keep coming back for more.

Knowing your customers is like having a cheat code to success—if you know what they want, you’ve already won half the battle. Tailoring your strategy to their vibe is the difference between “just another store” and the spot everyone’s talking about. Keep that focus, and watch your marketing game go from good to great.

Ongoing support is like the glue that holds everything together. When you show up for them consistently—whether through mentoring, coaching, or just being there to lend an ear—it sends a strong message: “I’m in this with you.” That kind of backing can be the spark that keeps their transformation going. Plus, a supportive environment lifts the whole team, creating a positive vibe that customers will definitely pick up on. It’s a win-win for everyone involved.

It’s like tending a garden—you’ve planted the seeds with training and expectations, but now you’ve got to water them with regular check-ins. Keep an eye on that progress, celebrate those little wins, and tweak things if they’re not blooming as they should. By staying involved and giving continuous feedback, you’re not just guiding them—you’re helping them thrive. And when they grow, your whole team—and your customers—get to enjoy the fruits of that labor.

Difficult behavior is often just the tip of the iceberg, and a little empathy can help you see what’s really going on beneath the surface. When you sit down and really listen, you’re not just solving a problem—you’re building a bridge. And once you’ve got that trust, you can start tackling the real issues together, whether it’s stress, skill gaps, or something personal. It’s all about turning that negative energy into something positive and productive.