Jessica Cramer

Jessica Cramer

Dallas, Texas, United States
441 followers 436 connections

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About

An experienced leader in visual marketing development, skilled in overseeing projects…

Activity

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Experience

  • Kelly-Moore Paints Graphic

    Kelly-Moore Paints

    Irving, Texas, United States

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    Santa Ana, CA

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    St Louis, Missouri, United States

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    Saint Louis

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    Saint Louis

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    Carbondale, Illinois

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    SIU Carbondale, Illinois

Education

Licenses & Certifications

Honors & Awards

  • KILZ®BRAND REVITALIZATION 2010; 2018

    American Package Design Award

    KILZ®BRAND REVITALIZATION 2010; 2018
    Lead design development for the re-design for KILZ Primers, Paint & Specialty products.
    Developed alternate approaches and final designs for Brand architecture for three categories of products under the KILZ brand, including the iconic #1 brand in category (KILZ Primers). Contributions included:
    • Logo design,
    • Development of color coding in label architecture for easy identification of different
    product variations
    • Development of clear…

    KILZ®BRAND REVITALIZATION 2010; 2018
    Lead design development for the re-design for KILZ Primers, Paint & Specialty products.
    Developed alternate approaches and final designs for Brand architecture for three categories of products under the KILZ brand, including the iconic #1 brand in category (KILZ Primers). Contributions included:
    • Logo design,
    • Development of color coding in label architecture for easy identification of different
    product variations
    • Development of clear visual differentiation for each category though a defined brand
    architecture while preserving a clean overall product Portfolio.

  • Women’s Leadership Program

    Women’s Leadership Program

    Women’s Leadership Program

  • Redesign of KILZ PRO-X Packaging

    American Package Design Award

    KILZ PRO-X Paint Line was lunched in 2010 at The Home Depot. The design was a all white label, and most pro paints were assuming that the new line was a primer, because of its the design and no major call out of the interior paint. The redesign need to address these issues and still maintain the brand equity that had been built over the pass 3 years.

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