About
With more than 20 years of experience in digital media, marketing, and technology, I am a…
Articles by Jessica
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Reimagining Agency Worth: From Time Spent to Value Delivered in an AI-Driven World
Reimagining Agency Worth: From Time Spent to Value Delivered in an AI-Driven World
By Jessica B.
Contributions
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What are the most effective ways to share a digital strategy with stakeholders?
I like to interact with stakeholders in workshops, primarily. I'd put a quick, framing slide together: the problem/opportunity; the audience; the insights; and the recommendations. I'd facilitate a workshop where stakeholders can participate in refining the strategy. This level of interaction and ownership builds trust and minimizes risks.
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How can you prepare for your first year in Business Management?
In today's world, I'd recommend the following topics to consider as you prepare for a career in Business Management: 1. Peter Drucker said, the purpose of business is to create a customer. So, learn how to get to know your customer and what they value, how to meet their needs. 2. Learn how to make data-driven decisions. Develop a system for doing so. 3. Prioritize ethics and social responsibility. 4. Invest in people, develop them. Management means the development of resources. It will ultimately pay off in profit.
Activity
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The International Court of Justice (ICJ) came out with an advisory opinion asserting the illegality of a Jewish sovereign presence in the Jewish…
The International Court of Justice (ICJ) came out with an advisory opinion asserting the illegality of a Jewish sovereign presence in the Jewish…
Liked by Jessica B.
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China commits genocide against Uyghurs. Russia invades Ukraine. Iran sponsors terrorism. North Korea threatens nuclear war. Yet the UN Special…
China commits genocide against Uyghurs. Russia invades Ukraine. Iran sponsors terrorism. North Korea threatens nuclear war. Yet the UN Special…
Liked by Jessica B.
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The attempt to scapegoat a rural police department for the security failures of July 13th is embarrassing excuse-making on the part of the Secret…
The attempt to scapegoat a rural police department for the security failures of July 13th is embarrassing excuse-making on the part of the Secret…
Liked by Jessica B.
Experience
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Education
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Licenses & Certifications
Volunteer Experience
Publications
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Collaborative Web Development: Strategies and Best Practices for Web Teams
Addison-Wesley
See publicationPublished in 2000, this book is still relevant to people who are charged with developing high performance Web development teams. Written clearly and with humor, and with a specific focus on creating the right communications between teams and clients, this book has a take-away for everyone.
Courses
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Drug Discovery
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Market Research Methodologies
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Micro and Macro Economics
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Recommendations received
31 people have recommended Jessica
Join now to viewMore activity by Jessica
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Africans are telling us that they are getting murdered by jihadists. Where is the mainstream media? Where are our friends in the West?…
Africans are telling us that they are getting murdered by jihadists. Where is the mainstream media? Where are our friends in the West?…
Liked by Jessica B.
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Of all the Olympic years to celebrate, to choose 1972 and have Bella Hadid, an open antisemite who exploits her Palestinian ancestry, represent your…
Of all the Olympic years to celebrate, to choose 1972 and have Bella Hadid, an open antisemite who exploits her Palestinian ancestry, represent your…
Shared by Jessica B.
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Had the privilege of attending ThinkLA’s Sports Marketing Brunch yesterday at BMO Stadium. Great speakers and great content. ThinkLA events are…
Had the privilege of attending ThinkLA’s Sports Marketing Brunch yesterday at BMO Stadium. Great speakers and great content. ThinkLA events are…
Liked by Jessica B.
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