Justin A.

Innovators. Inspirers. Creators of all kinds. The Cynopsis Digital Model D Awards celebrate those in online video content and advertising who are at the forefront of this new industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.

Judging Categories:
- Best Brand Integration in a Web Series
- Best Branded Integration in a Web Video
- Best Branded Sports Web Series
- Best use of Virtual Reality… Show more

Innovators. Inspirers. Creators of all kinds. The Cynopsis Digital Model D Awards celebrate those in online video content and advertising who are at the forefront of this new industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.

Judging Categories:
- Best Brand Integration in a Web Series
- Best Branded Integration in a Web Video
- Best Branded Sports Web Series
- Best use of Virtual Reality Technology Show less

Innovators. Inspirers. Creators of all kinds. The Cynopsis Digital Model D Awards celebrate those in online video content and advertising who are at the forefront of this new industry, elevating it with their state-of-the-art contributions to branded content, technology, ad campaigns, and original content.

Judging Categories:
- Best Web Video
- Best Branded Integration in a Web Video

The Telly Awards has named Litton Entertainment's World Ocean's Day campaign a winner of five awards in the 37th Annual Telly Awards. In partnership with The Ocean Project, Litton Entertainment’s branded ABC Network programming block, Litton’s Weekend Adventure, launched a robust cross-promotional, multi-platform campaign to generate global awareness for World Oceans Day. The campaign centered on The Ocean Project’s global initiative for “Healthy Oceans, Healthy Planet,” committed to… Show more

The Telly Awards has named Litton Entertainment's World Ocean's Day campaign a winner of five awards in the 37th Annual Telly Awards. In partnership with The Ocean Project, Litton Entertainment’s branded ABC Network programming block, Litton’s Weekend Adventure, launched a robust cross-promotional, multi-platform campaign to generate global awareness for World Oceans Day. The campaign centered on The Ocean Project’s global initiative for “Healthy Oceans, Healthy Planet,” committed to eliminating plastic waste in oceans around the world.

The campaign was honored Silver Telly Awards (the highest honor) and the Bronze Telly Awards for the following categories:

World Oceans Day Silver- Cause Marketing
World Oceans Day Bronze- Children
World Oceans Day Bronze- Social Responsibility
World Oceans Day Bronze- Social Responsibility
World Oceans Day Bronze- Cause Marketing Show less

How to Leverage Influencers on Social Media: http://ht.ly/TPaRa

With consumers reporting they trust word-of-mouth over direct brand messaging, aligning with trusted social media influencers is a crucial component in any marketing strategy. The Cynopsis Webinar, “How to Leverage Influencers on Social Media,” will show you how to identify and reach influencers who can share your content and increase engagement.

Influencers are the new power players in television – an Ipsos MediaCT… Show more

How to Leverage Influencers on Social Media: http://ht.ly/TPaRa

With consumers reporting they trust word-of-mouth over direct brand messaging, aligning with trusted social media influencers is a crucial component in any marketing strategy. The Cynopsis Webinar, “How to Leverage Influencers on Social Media,” will show you how to identify and reach influencers who can share your content and increase engagement.

Influencers are the new power players in television – an Ipsos MediaCT study, “The Twitter Effect,” found that Twitter users influence what, how and where consumers watch TV. And opinion shapers on Instagram, Snapchat, et. al. not only raise awareness and validate your message, but encourage action. So how you can you make them yours?

In this webinar, you will learn:
Not all influencers are created equal – filter by relevancy, reach and impact.

Which data tools like Klout, Peer Index and Kred are right for your marketing goals.

Tricks for getting on the radar: the types of mentions, retweets, links and more that separate you from the pack.

The importance of “sniffing out” the competition. How are influencers affecting audience engagement for your rivals?

Size doesn’t always matter – zero in on the consumers who can most effectively mobilize to spread your message.

Once you’ve found them, how to engage influencers and get them to work for your brand by soliciting opinions, offering incentives, encouraging content creation.

Tips for nurturing the relationship. Make it personal – show your partners you understand who they are and what they do. Show less

In partnership with The Ocean Project, Litton Entertainment’s branded ABC Network programming block, Litton’s Weekend Adventure, launched a robust cross-promotional, multi-platform campaign to generate global awareness for World Oceans Day. World Oceans Day is a United Nations recognized event dedicated to the celebration and conservation of our planet’s oceans, marine ecosystems and wildlife. The campaign centered on The Ocean Project’s global initiative for “Healthy Oceans, Healthy Planet,”… Show more

In partnership with The Ocean Project, Litton Entertainment’s branded ABC Network programming block, Litton’s Weekend Adventure, launched a robust cross-promotional, multi-platform campaign to generate global awareness for World Oceans Day. World Oceans Day is a United Nations recognized event dedicated to the celebration and conservation of our planet’s oceans, marine ecosystems and wildlife. The campaign centered on The Ocean Project’s global initiative for “Healthy Oceans, Healthy Planet,” committed to eliminating plastic waste in oceans around the world.
Litton Entertainment’s immediate objectives were to engage Litton’s social and broadcast audiences to take considerate action and collaborate with dedicated partner organizations including The Ocean Project, Georgia Aquarium, and SeaWorld Entertainment to amplify campaign messaging and overall awareness.

The overall impact of the World Oceans Day was substantial, as digital and social initiatives were able to eclipse the traffic specific campaign objective of 1MM digital impressions by a considerable margin of 117%. The campaign effectively engaged Litton’s broadcast audience, reaching 10.2 million viewers per week on ABC for a total viewership of approximately 30.6mm people. The broadcast component ensured high visibility of our promotional spots and acted as a primary driver to our social media component by featuring our associated hashtags, #WorldOceansDay and #BetterBagChallenge. Through these efforts, our audiences were highly engaged and encouraged to participate in key celebrations and ocean conservation activities.

In addition to our increased Facebook metrics, Twitter successfully leveraged campaign assets to make a sizable social impact, amassing 594,532 total impressions and reaching 541,622 accounts. In summation, our three-week social campaign garnered 2,174,540 total impressions across Facebook and Twitter, marking Litton Entertainment’s most successful cause-marketing campaign to date. Show less

Cynopsis Media’s 2015 Rising Stars program honors those with the smarts, maturity, and composure that give them the potential to be one of the next generation’s leaders.These emerging leaders have distinguished themselves early in their careers with innovative thinking that has won the respect of their managers and peers, at a time when new ideas are key to the evolution of the media industry. To view the full list of winners and event information, visit:… Show more

Cynopsis Media’s 2015 Rising Stars program honors those with the smarts, maturity, and composure that give them the potential to be one of the next generation’s leaders.These emerging leaders have distinguished themselves early in their careers with innovative thinking that has won the respect of their managers and peers, at a time when new ideas are key to the evolution of the media industry. To view the full list of winners and event information, visit: http://cynopsis.com/event/2015-rising-star-reception/ Show less