Justin Nicolette
Charlotte, North Carolina, United States
3K followers
500+ connections
About
Justin is a customer-centric leader with 20 years of dynamic experience in the integrated…
Articles by Justin
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Advice (and a short story) about setting goals.
Advice (and a short story) about setting goals.
By Justin Nicolette
Contributions
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How can a strong brand identity help you simplify your message for your audience?
A brand identity is the detail about how your brand should be seen and heard, and it's specific. But it's also one of many parts of a brand's essence. Brand identity lives among the research and insights, the nomenclature, the brand architecture, the brand strategy and its management. Together these things create an attraction - or a connection to the brand.
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How do you balance the short-term and long-term effects of publicity on your ROI?
I like to think of publicity on its own as a dirty word. Publicity equates to presence or being visible in media and is often driven by stunts. It's not enough to be visible today. A brand who is seen should also be heard. And, a brand being heard needs to have clear purpose. Purpose is conveyed best by using thoughtful public relations (PR) strategies. In my experience, defining objectives for a PR campaign is easiest when working from the outside in...start with the person you want action from and then walk backwards from there. Who are they? What insights do you have? What do you want them to think, feel, do? This will inform your next step, developing meaningful messaging to share. Then you can move on to choosing channels.
Activity
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I used to feel stuck in life. Like I had hit a plateau. 3 strategies to accelerate your development: Strategy 1: Step Outside the Circle Close…
I used to feel stuck in life. Like I had hit a plateau. 3 strategies to accelerate your development: Strategy 1: Step Outside the Circle Close…
Liked by Justin Nicolette
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Had fun talking with Front Office Sports about the incredible growth of the WNBA (Women's National Basketball Association) and the Atlanta Dream…
Had fun talking with Front Office Sports about the incredible growth of the WNBA (Women's National Basketball Association) and the Atlanta Dream…
Liked by Justin Nicolette
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Today it’s my turn for the first day of school. 🍎I’m excited to be back in the classroom at Queens University of Charlotte’s Queens Knight School of…
Today it’s my turn for the first day of school. 🍎I’m excited to be back in the classroom at Queens University of Charlotte’s Queens Knight School of…
Liked by Justin Nicolette
Experience
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Education
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Westminster College (PA)
Activities and Societies: Alpha Sigma Phi, Westminster Lizard Rugby Club
Concentration in Mass Communications, Art
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M-100
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Band nerd (yup. drummer in the jazz, marching and concert bands, as well as the percussion ensemble), kicked a ball around a while, got the basics down pat, and prepped for college.
Volunteer Experience
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Committee Member / Participant / Donor
Joey O. Bocce Classic - www.joeyobocceclassic.org
Health
The Joey O Bocce Classic for Cystic Fibrosis Research was started in 2008 to honor Joe O'Connell, who died of complications from Cystic Fibrosis November 11th, 2009. Today, Joe's family and friends are driven to keep his spirit alive by battling this disease in such a fun and positive way, the same way Joe lived his life. The Classic gives 100 percent of all proceeds to CF research and related programs.
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Participant / Donor
Hometown Heroes - www.htheroes.org
Children
Hometown Heroes is dedicated to those kids that need some big friends. Our focus is to make these children and their families OUR families. "Big Kids Helping Little Kids" isn't just a slogan, it's a promise to make a difference in the lives of some kids that can use our help.
"The only thing you take with you when you're gone is what you leave behind."
--John Allston
Honors & Awards
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Platinum PR Award for Cause-Related Marketing
PRNews
Spotlighting a motorcycle advocacy program developed for one of my client partners
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Skyline Award for Public Service
PRSA Chicago
Spotlighting a motorcycle advocacy program developed for one of my client partners
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Skyline Award for Reputation / Brand Management
PRSA Chicago
Spotlighting a motorcycle advocacy program developed for one of my client partners
Organizations
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American Marketing Association
Emerging Leaders Cohort
- PresentMember of the inaugural Emerging Leaders Cohort with the Charlotte chapter.
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Alpha Sigma Phi
Lifetime Member
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Recommendations received
20 people have recommended Justin
Join now to viewMore activity by Justin
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8%. That's it. Just 8% of the federal cancer research budget goes toward pediatric cancer research, with an even smaller fraction allocated to rare…
8%. That's it. Just 8% of the federal cancer research budget goes toward pediatric cancer research, with an even smaller fraction allocated to rare…
Shared by Justin Nicolette
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Session: The Industry Trends and Stories You Should be Following
Session: The Industry Trends and Stories You Should be Following
Liked by Justin Nicolette
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A gift from Tiffany & Co. that shines as bright as these stars 🤩 Gotham and Thorns players were the first of the 59 NWSL athletes to receive their…
A gift from Tiffany & Co. that shines as bright as these stars 🤩 Gotham and Thorns players were the first of the 59 NWSL athletes to receive their…
Liked by Justin Nicolette
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I am hiring a PR Manager, Sports! In this role, you'll be responsible for supporting the global communications strategy for Apple's sports…
I am hiring a PR Manager, Sports! In this role, you'll be responsible for supporting the global communications strategy for Apple's sports…
Liked by Justin Nicolette
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My first Ally Challenge experience! I had a great weekend at Warwick Hills, participating in the pro-am with colleagues and partners, and also…
My first Ally Challenge experience! I had a great weekend at Warwick Hills, participating in the pro-am with colleagues and partners, and also…
Liked by Justin Nicolette
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To celebrate our incredible athletes' return, Official NWSL Partner Tiffany & Co. is gifting all 59 players who competed in Paris a Tiffany T Smile…
To celebrate our incredible athletes' return, Official NWSL Partner Tiffany & Co. is gifting all 59 players who competed in Paris a Tiffany T Smile…
Liked by Justin Nicolette
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We are acquiring the Brazilian company InCeres, a digital platform for professional light agriculture. This acquisition marks a significant…
We are acquiring the Brazilian company InCeres, a digital platform for professional light agriculture. This acquisition marks a significant…
Liked by Justin Nicolette
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As someone who loves women’s basketball and the sports industry, the marketing strategy for Unrivaled Basketball has been so fun to watch! Kudos to…
As someone who loves women’s basketball and the sports industry, the marketing strategy for Unrivaled Basketball has been so fun to watch! Kudos to…
Liked by Justin Nicolette
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Excited to share that I’m joining the Advisory Board of INX —the first SEC-registered security token to IPO on the blockchain. INX.One is a regulated…
Excited to share that I’m joining the Advisory Board of INX —the first SEC-registered security token to IPO on the blockchain. INX.One is a regulated…
Liked by Justin Nicolette
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Women’s basketball players building top startups 📈 Unrivaled Basketball was recently featured on Business Insiders sports startups to watch…
Women’s basketball players building top startups 📈 Unrivaled Basketball was recently featured on Business Insiders sports startups to watch…
Liked by Justin Nicolette
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Honored to be recognized as part of PRWeek's 40 Under 40, a group that truly reflects the very best of an industry in transformation. From AI-driven…
Honored to be recognized as part of PRWeek's 40 Under 40, a group that truly reflects the very best of an industry in transformation. From AI-driven…
Liked by Justin Nicolette
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