Joe Fairless

Joe Fairless

Cincinnati Metropolitan Area
9K followers 500+ connections

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About

Personally - I believe in doing what I say I'm going to do then a little extra. I know…

Articles by Joe

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Activity

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Experience

  • Ashcroft Capital, LLC Graphic

    Ashcroft Capital, LLC

    New York, United States

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    New York City Metropolitan Area

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    New York City Metropolitan Area

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    New York City

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    New York City

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    Lubbock, Texas

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Education

Volunteer Experience

  • Junior Achievement of New York Graphic

    Volunteer Teacher

    Junior Achievement of New York

    - 1 year 3 months

  • Board Member

    Junior Achievement of Cincinnati

    - Present 9 years 2 months

    Children

    I help Junior Achievement get more volunteers and make more money so more kids can get the necessary entrepreneurial and financial skills to be successful.

  • College of Media & Communication, Texas Tech University Graphic

    Board Member

    College of Media & Communication, Texas Tech University

    - Present 14 years 8 months

    Education

    Help prepare college students for the real world.

Publications

  • Starting a Multifamily Syndication Biz Ain’t Easy… But Here’s Proof It’s Worth It

    Joe Fairless Real Estate Advice Podcast

    "Jonathan used his reputation, networking skills, persistence and smarts to start his own real estate investing company that now controls over 230 apartment units. But he had some issues along the way. First, he lost out on two deals days before closing because the financing fell through. That was a very costly hiccup. Learn how he overcame it and what he learned from the experience."

    Other authors
    See publication

  • Solving the ROI Riddle: Perspectives from Marketers on Measuring Word of Mouth Marketing

    WOMMA.org Research and Measurement Council

    It is time to move from counting consumer's online and off-line activity as a driver of brand value and move towards accomplishing real business objectives in dollar terms. This guidebook takes the next step by connecting business goals to financial outcomes though attribution. Brands record results though increased revenue, lower costs, lifts in brand perception, efficient media equivalency and improvement on benchmark performance. Industry veterans share 12 program models for achieving Word…

    It is time to move from counting consumer's online and off-line activity as a driver of brand value and move towards accomplishing real business objectives in dollar terms. This guidebook takes the next step by connecting business goals to financial outcomes though attribution. Brands record results though increased revenue, lower costs, lifts in brand perception, efficient media equivalency and improvement on benchmark performance. Industry veterans share 12 program models for achieving Word of Mouth Marketing ROI.

    Other authors
    See publication

  • A Push Towards Advocacy

    Trends & Takeaways from WOMMA Summit 2011

    Every brand has a Facebook page, Twitter handle and most have a YouTube channel. Now what?

    See publication

Honors & Awards

  • If You Want Something, Go Get It

    Texas Tech Mass Communicator Magazine

    Story about my career path. Pages 18 - 19.

    http://www.depts.ttu.edu/comc/Publications/Mass%20Communicator/summer2011/issue1/pageflip.html

  • Reached "Master Teacher" level (highest honor) on Skillshare

    Skillshare

    Teaching two classes:
    - Supercharge your Career: Tips from the Top
    - How to Become Financially Independent While Keeping Your Full-Time Job

Organizations

  • Texas Tech College of Media & Communication Advisory Board

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    - Present

    http://www.depts.ttu.edu/masscom/about/nationalboard.php The purposes of the Board are to promote the recognition, welfare, and progress of mass communications education including journalism, advertising, electronic media and communications, and public relations at Texas Tech University.

  • WOMMA Research & Measurement Council

    Author

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    http://www.womma.org/research/ WOMMA is strategically focused on providing research knowledge and insights for its members and the public. The Research & Measurement Council, created in 2005, has been driving projects, education, and guides around the measurement of word of mouth marketing.

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