“I have had the distinct pleasure of working with Joely as her Gartner Sales Executive for close to 5 years. Of all the Analyst Relations specialists I have encountered working for Gartner, Joely is by far one of the top in the field. She has a unique ability to connect with the analysts in her product categories as well as the vertical industry analysts while delivering the message and position of the products to be placed as leaders in the MQ year after year. The MQ is focused on the of the strength of the products features and functions but also because of the strategy and business acumen AR has in coordinating the engagement in amplifying this product message. Joely executes flawlessly on this engagement via well crafted SAS days, media launches via Gartner Reprints and Newsletters, and event participation at various Gartner industry events. Many AR professionals in the HT field should take a class or two from Joely, if only she taught them! ”
Activity
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This is INTERESTING. No one ever wants to blame the victim; I am certainly in that camp. However, the discussion was eventually going to drift to…
This is INTERESTING. No one ever wants to blame the victim; I am certainly in that camp. However, the discussion was eventually going to drift to…
Liked by Joely Urton
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Excited to announce that I've joined the Ki Tua Fund to lead their US Investing Team! Backed by Fonterra, New Zealand's largest dairy co-op, we'll be…
Excited to announce that I've joined the Ki Tua Fund to lead their US Investing Team! Backed by Fonterra, New Zealand's largest dairy co-op, we'll be…
Liked by Joely Urton
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...... that moment when you realize your kids know a lot more than you do (again!!!). I love Ronan's passion for how AI can positively impact humans…
...... that moment when you realize your kids know a lot more than you do (again!!!). I love Ronan's passion for how AI can positively impact humans…
Liked by Joely Urton
Experience
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Education
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Activities and Societies: Beta Gamma Sigma, American Marketing Association
Publications
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Growth Through Analyst Relations with Joely Urton
Marketing Trends Podcast Series
See publicationIn this episode of Marketing Trends, Ian talks with Joely Urton is Vice President of Analyst Relations at Box. Previously, she worked in marketing roles for Oracle, Sun Microsystems, and Epiphany.
On this episode, Joely, Ian, and Lauren talk all things analyst relations, including how to manage an effective AR program, how to measure its success, and when a company should begin an AR program.
2:35 - What is analyst relations?
7:55 - How doing AR compares to normal marketing.…In this episode of Marketing Trends, Ian talks with Joely Urton is Vice President of Analyst Relations at Box. Previously, she worked in marketing roles for Oracle, Sun Microsystems, and Epiphany.
On this episode, Joely, Ian, and Lauren talk all things analyst relations, including how to manage an effective AR program, how to measure its success, and when a company should begin an AR program.
2:35 - What is analyst relations?
7:55 - How doing AR compares to normal marketing.
12:55 - When to start on an AR program.
37:00 - How to measure the success of an AR program.
49:15 - Most exciting marketing trends for the future.
Honors & Awards
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Triple Crown Campaign for Cloud Content Management
Gartner, Forrester and IDC Research Organizations
Gartner, Forrester and IDC each have a unique perspective on the content management space – and all three have named Box a Leader:
1. Gartner Magic Quadrant for Content Collaboration Platforms
2. The Forrester New Wave™: Cloud Content Platforms
3. IDC MarketScape: Worldwide SaaS and Cloud-Enabled Content Applications
Box launched a new campaign "A Single Platform, Triple Crown" to promote the undisputed market leadership for the category that we helped to shape around Cloud…Gartner, Forrester and IDC each have a unique perspective on the content management space – and all three have named Box a Leader:
1. Gartner Magic Quadrant for Content Collaboration Platforms
2. The Forrester New Wave™: Cloud Content Platforms
3. IDC MarketScape: Worldwide SaaS and Cloud-Enabled Content Applications
Box launched a new campaign "A Single Platform, Triple Crown" to promote the undisputed market leadership for the category that we helped to shape around Cloud Content Management. Read more here: https://blog.box.com/single-platform-triple-crown
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We're fired up to have BoxWorks back in person this fall. Come join us!
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We’ve launched AI Agents in our copilot platform. This brings a digital assistant to a whole new level. Rather than just chatting with a digital…
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