John Mathes

John Mathes

Retired Name & Brand Strategist | Advertising Executive

Alpharetta, Georgia, United States
500+ connections

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CUES Marketing School

About

Retired senior executive marketing professional skilled in crafting and building brands while driving growth and traffic at the same time. Deep industry knowledge in retail financial services and general retail. Seasoned C-suite navigator and Board-level presenter. Strong collaborator and consensus-builder at all levels. Passion for discovering emotional, relevant, and empathetic brand differentiation.

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Activity

Experience

  • Retired Name & Brand Strategist | Advertising Executive

    N/A

    - Present 9 months

    Atlanta Metropolitan Area

  • NewGround Graphic

    Director of Brand Strategy

    NewGround

    - 3 years 9 months

    Atlanta, Georgia, United States

    NewGround plans, builds, and designs Branded Spaces.

  • Strum

    Strum

    7 years 10 months

    • Strum Graphic

      Director of Brand Strategy

      Strum

      - 6 years 7 months

      Greater Atlanta Area

      Strum leads organizations in uncovering the strategic drivers of growth, the essence of their brand, and the rhythm of their culture to evolve their future positioning and amp up results.

    • Weber Marketing Group Graphic

      Senior Brand Strategist

      Weber Marketing Group

      - 1 year 3 months

      Greater Atlanta Area

      Strum leads organizations in uncovering the strategic drivers of growth, the essence of their brand, and the rhythm of their culture to evolve their future positioning and amp up results.

  • Director of Brand Strategy

    Bancography

    - 4 years 5 months

    Greater Atlanta Area

    Bancography provides consulting services, software tools and marketing research to financial institutions to support their branch, product and brand positioning strategies.

  • VP/Director of Brand Strategy

    BrandPartners

    - 6 years 10 months

    Greater Atlanta Area

    Author of Community Bank and Credit Union brand positionings. Two time winner of ABA Marketing Best of Best Show awards for point of sale strategy and communication.

  • WestWayne Graphic

    SVP/Group Account Director

    WestWayne

    - 3 years 2 months

    Greater Atlanta Area

    Group Account Director and Director of Retail Planning for accounts like: Bellsouth Mobility, NAPA Auto Parts, Bassett Furniture Direct, Carson Pire Scott, Younkers and Parisian.

  • Shaw Industries Graphic

    Director of Retail Marketing

    Shaw Industries

    - 10 months

    Greater Atlanta Area

    Director of Marketing for Retail Stores Group including: Shaw Carpet Showcase, CarpetLand, NY Carpet World and others. Controlled $60mm advertising budget across 40+ DMAs.

  • VP/Director of Client Services

    WM Eisner Advertising

    - 2 years 5 months

    Greater Milwaukee Area

    Managed account services department and supervised accounts like: Kohl's Department Stores, Handy Andy Home Centers, 76 Brand Gasoline Stations, Associated Banc Group and EB Beer.

  • Bernstein-Rein Advertising Graphic

    Management Supervisior

    Bernstein-Rein Advertising

    - 10 years 8 months

    Kansas City, Missouri Area

    Directed accounts such as: Wal-Mart, H&R Block, Rent-A-Center, Payless Cashways Home Centers, Scotty's Home Centers and Western Auto.

Education

Projects

  • Leaders Credit Union organizational rebrand

    Rebranding initiative for Leaders Credit Union. Leaders last evaluated its organizational brand in 2003. Through multiple mergers and extensive growth of members and assets since that time, Leaders seeks to align its resources and position itself for the next ten years.

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