John Stauffer

John Stauffer

Charlottesville, Virginia, United States
500+ connections

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About

I am the Chief Strategy Officer for Merkle, an integrated experience consultancy. I lead…

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Activity

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Experience

  • Merkle Graphic

    Merkle

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    Kansas City, Missouri Area

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    Washington D.C. Metro Area

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    Hong Kong

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Education

Volunteer Experience

Publications

  • Social Brand Planning

    Journal of Brand Strategy

    Abstract

    Fundamental shifts in the ways consumers use the web have ushered in a new opportunity for Brand Planners. Armed with insights derived in social media, Planners are putting the consumer at the heart of the brand’s positioning and the business. Planning’s role beyond marketing and communications; fast moving cultural trends fueled by the social web; and new sources of consumer insight have all contributed to a definition of brand planning. A customer-centric approach to…

    Abstract

    Fundamental shifts in the ways consumers use the web have ushered in a new opportunity for Brand Planners. Armed with insights derived in social media, Planners are putting the consumer at the heart of the brand’s positioning and the business. Planning’s role beyond marketing and communications; fast moving cultural trends fueled by the social web; and new sources of consumer insight have all contributed to a definition of brand planning. A customer-centric approach to planning, or Social Brand Planning, is critical if we are to successfully transform the data and behavior gleaned from social media into a competitive advantage for the business.

    See publication

Patents

  • Hierarchical Dynamic Self Organizing Map for Online Informational Discovery

    Filed US USPTO #61764655

    A novel technology designed to turn the content you read into a personalized curriculum through a two-dimensional SOM (self organizing map). This is online system that locates high quality informational sources related to a named topic by capturing the intelligence of a multitude of user selections and labels using machine learning techniques.

    Other inventors
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Honors & Awards

  • 40 Under Forty

    Ingram's Magazine

    Recognizes the achievements and promise of the Kansas City area’s young executives, professionals and community leaders.

  • WPP High Potential Group - HPG

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  • Cannes Lion Silver

    Cannes Lions

    A Silver Lions for social and digital creative campaign for Ford Motor Company.

  • Global Campaign of the Year

    Ogilvy Achievement Awards

    Award for work in support of the global launch of the Food Security Index in partnership with the Economist Intelligence Unit.

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