About
You need to move quickly as a marketing leader to show quick measurable wins..…
Articles by Jon
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Challenge the Status Quo: Change Management
Challenge the Status Quo: Change Management
By Jon Russo
Contributions
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What are the best practices for lead generation at the top of the funnel?
If your buyers are on LinkedIn, take a multi-step strategy: 1. Leverage LinkedIn live video - via creator 2. Create video shorts from LinkedIn, 60 seconds or less 3. Post relevant, topical content daily and ideally with a photo for maximum views. Educate, don't sell. 4. Regularly comment on others posts - buyers, influencers 5. Create a pool of LI content for your sellers to choose from to post on their own to multiply reach
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You need to track your marketing campaigns with attribution software. What's the best way to get started?
Consider using your CRM to report. You'll save money and time using the tool Sales and SDRs already work in rather than investing more money in a 3rd party tool that takes time to integrate and costs more money to operate. It is also infinitely more flexible to support YOUR business model instead of buying software built to handle ALL GTM models.
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How can you effectively prospect for sales in the manufacturing industry?
Focus on specific manufacturing segments where your product or service has the most potential, such as automotive, aerospace, food processing, or electronics. Understand the regulatory environment and compliance requirements for each segment.
Activity
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The Mendoza Line for SaaS in 2024: A New Benchmark for IPO-Bound Companies Scale Venture Partners has updated their "Mendoza Line for SaaS" concept…
The Mendoza Line for SaaS in 2024: A New Benchmark for IPO-Bound Companies Scale Venture Partners has updated their "Mendoza Line for SaaS" concept…
Liked by Jon Russo
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The Gigamon sales leadership team spent the first half of this week in Nashville for our Q3 Kickoff and QBR. Special thanks to Shane Buckley, Lisa…
The Gigamon sales leadership team spent the first half of this week in Nashville for our Q3 Kickoff and QBR. Special thanks to Shane Buckley, Lisa…
Liked by Jon Russo
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Our grandparents wanted us to be successful in America. They were the greatest influence for many of us as they experienced great hardship when came…
Our grandparents wanted us to be successful in America. They were the greatest influence for many of us as they experienced great hardship when came…
Liked by Jon Russo
Experience
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Education
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• Cum Laude
• Top 5% of Finance class, Outstanding student award
• General George C. Marshall Leadership Award recipient - selected as top ROTC candidate of 50 eligible across all Connecticut Universities
• Distinguished Military Graduate, top 20% nationwide of all ROTC graduates
• Awarded Army ROTC Full College Tuition Scholarship
Licenses & Certifications
Volunteer Experience
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Board - Advisor
Connecticut Center For Entrepreneurship & Innovation (CCEI)
- Present 9 months
Education
Helping Student Entrepreneurs launch their business dream by sharing experiences and best practices.
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Entrepreneur Bootcamp for Veterans - Speaker, Advocate, Donor
Saint Joseph's University - Erivan K. Haub School of Business
- Present 11 years 7 months
i18n_veterans
Veteran Advocate at EBV: A program across 10 universities aiding war-wounded veterans in business startups. I coach, mentor, and donate, specializing in teaching sales & marketing to these entrepreneurs.
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Entrepreneur Bootcamp for Veterans - Entrepreneur in Residence (EIR), Speaker, Advocate, Donor
University of Connecticut
- Present 11 years
i18n_veterans
Veteran Advocate at EBV: A program across 10 universities aiding war-wounded veterans in business startups. I coach, mentor, and donate, specializing in teaching sales & marketing to these entrepreneurs.
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Board Advisor - UConn
The Center of Neurodiversity and Employment at the Werth Center
- Present 1 year
In colloboration with University of Connecticut, Vanderbilt University, and Wells Fargo. https://werth.institute.uconn.edu/neurodiversitycenter/
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I am very excited to co-host this with our brilliant Ai Ninja Morrissey Balsamides! This is ideal for... multi-location leaders looking to gain a…
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I am excited to share that I was awarded Clinical Trials Office Staff of the Month at UC San Diego Health - Moores Cancer Center! Coordinating 15…
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Unifying Sales and Marketing: The Power of Collaboration Joining us again this coming Friday is Terry Flaherty, Vice President and Principal Analyst…
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Spoke to some who feel we've wasted the last four years in this on again, off again situation. One person's POV, but seems like we've gained…
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It was a pleasure to be back with the team and clients in India last week. Even more exciting was the opportunity to personally promote Abhishek…
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What are the top 5 SaaS performance metrics for 2H-24? Let's use public company data to see which have the highest correlation to Enterprise Value…
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