“It’s rare that you come across standout digital marketing talent like Gina. Gina and I partnered together at Covenant Health and collaborated on a vision that we shared for our website and subsequent digital provider recruitment presence. My experience with Gina was very positive. Unlike many marketing and IT professionals, she made herself available to actually communicate with. She was responsive, open minded, and shared my enthusiasm for the vision of what needed to occur from an outwardly facing user’s experience. Gina is technically astute, strategically very strong, and I cannot say enough about her customer service level which is so pleasant and positive to experience. She is a good listener and communicator as well as a valued and trusted internal consultant. If you have the opportunity to work with her I would highly recommend doing so. I give her two thumbs up! ”
Jordan Kilby
Loudon, New Hampshire, United States
2K followers
500+ connections
About
As the Director of Digital Marketing and Customer Data at King Arthur Baking Company, I…
Contributions
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Here's how you can identify warning signs of burnout in a digital marketing professional.
Your body will tell you when it has hit a wall. Listen to it! You will likely notice some apathy and lack of motivation or you are forgetting to do basic tasks. You might feel disorganized and tired. When this happens you will need to reset. Ask for some time off as soon as possible. Don't let it build up. Take a few days off, but if you can, take a full week off. Recharge, do some mindfulness practices. Look at what your roadblocks are during your time off and come up with solutions. You may need a total attitude mindshift. Talk with a professional or a friend about how you are feeling and try to come up with some solutions to your roadblocks.
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Here's how you can evaluate your value in the digital marketing job market.
Be sure to Google yourself and make sure you appear how you want to be portrayed. Solidify your LinkedIn profile by focusing on key accomplishments. Don't be generic. Be very specific in how you have helped an organization acheive success by your actions. Highlight those wins!
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Here's how you can maintain calm and focus while problem-solving in Digital Marketing.
Data is the backbone of any digital marketing project. You need to set your goals and KPI's BEFORE you start and then measure and optimize as you go. Get to know your consumer and use that when targeting consumers and building online experiences tailored to them. There is no such thing as too much data. Focus on what's actionable.
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Here's how you can land the top entry-level positions in digital marketing.
I've thrived on a career in digital marketing that has spanned some 20 years. The top things I recommend is to network with people in the industry and to start building skills. If you can't find a job yet, volunteer with a non-profit and provide digital marketing services (organic social, assisting on paid ads, write content, update websites, etc). Find a mentor - either someone you know or someone who's career you admire. Another way to build skills is to take online courses or certifications, go to conferences, watch webinars, and read whitepapers. In the beginning, try to stay as broad as you can so you don't pigeon-hole yourself into one digital marketing discipline. You will create more growth paths if you remain broadly skilled.
Activity
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Love seeing our clients make amazing things happen! Stripes is an incredible brand with a vision that is desperately needed and I can't wait to see…
Love seeing our clients make amazing things happen! Stripes is an incredible brand with a vision that is desperately needed and I can't wait to see…
Liked by Jordan Kilby
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BREAKING: New $44 million grant today for Manchester & Nashua's "Regen Valley" to build out biofabrication industry as one of USA's top Tech Hubs.…
BREAKING: New $44 million grant today for Manchester & Nashua's "Regen Valley" to build out biofabrication industry as one of USA's top Tech Hubs.…
Liked by Jordan Kilby
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3/8 courses complete. I was thinking about Jeremy Loscheider as I wrapped this one. The first time he showed me a database like BigQuery, I was…
3/8 courses complete. I was thinking about Jeremy Loscheider as I wrapped this one. The first time he showed me a database like BigQuery, I was…
Liked by Jordan Kilby
Experience
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Education
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Nichols College
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Activities and Societies: Zeta Alpha Phi, Yearbook Editor, Campus Photographer, Student Government, Robert C. Fischer Institute, Long Range Planning Committee
National Honor Societies
~ Delta Mu Delta
~ Zeta Alpha Phi
Awards and Honors
~ Zeta Alpha Phi – Outstanding Achievement in MIS
~ Service Award – Yearbook
~ Most Dedicated Member – Psychology Club
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Working on MBA in Leadership
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Activities and Societies: President, Future Busines Leaders of America (FBLA), Vice President, Senior Class, Opportunity Awareness Program, Yearbook Ads, Junior Prom Committee
Licenses & Certifications
Volunteer Experience
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Digital Marketing Strategist
Monadnock Restorative Community
- 2 years 4 months
Civil Rights and Social Action
- Setup a website on WordPress for the non-profit organization.
- Designed logo and print materials.
- Provide ongoing updates and strategy for the organization. -
Digital Marketing Strategist
New Hampshire Registry of Interpreters for the Deaf
- 4 years 1 month
Human Rights
- Designed and developed professional website for non-profit organization.
- Setup PayPal account to enable online registrations for events.
- Provided ongoing updates and strategy for the organization. -
Webmaster
New Hampshire Roller Derby
- 2 years 2 months
Arts and Culture
- Designed professional website for New Hampshire's only WFTDA league.
- Made daily updates to the website.
- Built online marketplace and forums.
- Integrated PayPal with Site.
- Took Studio quality photos of athletes.
Languages
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English
Native or bilingual proficiency
Recommendations received
6 people have recommended Jordan
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