About
With 15 years in Marketing and a passion for digital, automation and marketing…
Articles by Jordan
Activity
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InterExchange Launches Summer Safety Initiative for International Students This initiative aims to enhance the well-being of international students…
InterExchange Launches Summer Safety Initiative for International Students This initiative aims to enhance the well-being of international students…
Liked by Jordan Payne
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We talk a lot about “disruption “ in our field (renamed our “industry” sometime ago). While I believe Covid disrupted things plenty, here are my…
We talk a lot about “disruption “ in our field (renamed our “industry” sometime ago). While I believe Covid disrupted things plenty, here are my…
Liked by Jordan Payne
Experience
Education
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Marketing Week Mini MBA with Mark Ritson
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The Marketing Week Mini MBA in marketing is a CPD accredited course that has been designed and taught to mirror the MBA core marketing course offered at the world’s leading business schools. It will give you the tools you need to become a more confident, more effective and more inspired marketer.
So, whether you’re looking to refresh your marketing skills, take the next step in your career or up-skill your entire team, the Mini MBA is the perfect way to fit MBA level learning around your…The Marketing Week Mini MBA in marketing is a CPD accredited course that has been designed and taught to mirror the MBA core marketing course offered at the world’s leading business schools. It will give you the tools you need to become a more confident, more effective and more inspired marketer.
So, whether you’re looking to refresh your marketing skills, take the next step in your career or up-skill your entire team, the Mini MBA is the perfect way to fit MBA level learning around your working life. -
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New England Institute of TAFE
Course work modules included:
- Build a database
- Copyright and royalties
- Portfolio presentation
- Work and contractual relationships
- Group project (3D Animation)
- Advanced script programming
- Drawing for graphic design
- Authoring - Complex operations
- Manage project integration
- Manage time
- Instructional multimedia project
- Screen design
- Instructional design principles -
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Activities and Societies: Assisted - Natural Resource Society
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This was a fast starter course to assist in educating desirable applicants on Small Business Management in an effort to increase growth in Small Businesses in the region and improve employment opportunities. The course work included:
Module 1: Small business overview
Module 2: Business planning for small business
Module 3: Legal and administrative requirements for small business
Module 4: Marketing for small business
Module 5: Pricing, costing and break-even for small…This was a fast starter course to assist in educating desirable applicants on Small Business Management in an effort to increase growth in Small Businesses in the region and improve employment opportunities. The course work included:
Module 1: Small business overview
Module 2: Business planning for small business
Module 3: Legal and administrative requirements for small business
Module 4: Marketing for small business
Module 5: Pricing, costing and break-even for small business
Module 6: Financial planning for small business
Module 7: Operations planning for small business
Module 8: Record keeping for small business
Informal components:
- Preparing a business plan
- Communicating with clients
- Time/project management
- Understanding and reporting income for tax purposes -
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Modules:
- Operating Systems
- Graphical User Interfaces
- Pragramming Macros & Batch Files
- Computer Administration
- Computing Foundations
- Introduction to the Internet
Licenses & Certifications
Volunteer Experience
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Leadership Advisory Committee on Sustainable Progress
InterExchange
- Present 4 years 9 months
Environment
Research –
Explore best practices used by companies who are environmentally-friendly and create a resource file
Examine our internal operations and practices to determine where and how we can be more sustainable
2. Develop the Plan –
Draft and share a statement on what sustainability means for InterExchange
Draft and share an iterative list of forward-thinking recommendations for implementation (include costs to implement as appropriate (if known) and highlight any areas…Research –
Explore best practices used by companies who are environmentally-friendly and create a resource file
Examine our internal operations and practices to determine where and how we can be more sustainable
2. Develop the Plan –
Draft and share a statement on what sustainability means for InterExchange
Draft and share an iterative list of forward-thinking recommendations for implementation (include costs to implement as appropriate (if known) and highlight any areas where we are already following best practices. Remember that part of the plan may just be about helping pax, hosts and others think more about this important topic in their own lives.
3. Implementation
Work with InterExchange Leadership to develop a timeline for recommendations (keeping in mind that we may not be able to implement every idea)
4. Reporting
Evaluate success of implemented recommendations -
Technical Advisor
Women's Prison Association
- Present 12 years 3 months
Social Services
Assist with technical support and advice for WPA web hosting, web content, email marketing platform and testing.
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Volunteer
Healthyworks
- 3 months
Health
- preparation of media releases
- research
- preparation of publicity materials
- graphic design
- general office procedures
Publications
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Introduction to Travel Apps in 20 minutes or less!
Slideshare
A brief presentation sharing some helpful apps for those new and old to travel.
Courses
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Interactive Multimedia
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Projects
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Student Flights Re-design
Lead the development of a re-branded website for Student Flights. Increase in conversion rate was 2% points across the website.
Other creatorsSee project -
Camp USA Microsite launch
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Rather than prepare a printed brochure for our Camp USA department, we decided to deliver a more dynamic, “pandemic-friendly” medium and planned to launch a new microsite that would demonstrate and promote the camp counselor experience.
Other creatorsSee project -
Sam :] Mobile Application launch
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FCM Travel Solutions launched Sam, a mobile travel assistant to clients during their business and personal travels. The launch included a broad digital acquisition LinkedIn campaign to expose the app to employees of existing clients, event marketing, social media posts, email campaign and so on. The campaign resulted in over 6,000 app-installs over the first 3 months.
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Liberty Travel Redesign
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• Lead a small team of front-end developers and assisted hands-on with the redevelopment of LibertyTravel.com utilizing Drupal to migrate it from JAVA/JSP technology platform to PHP/MySQL.
• Assisted in the redesign by recommending best practices of UI & UX concepts.
• Lead the design and development of the company's product management system, which feeds product information LibertyTravel.com, developed entirely on Drupal.
• Integrated booking engine API which allows…• Lead a small team of front-end developers and assisted hands-on with the redevelopment of LibertyTravel.com utilizing Drupal to migrate it from JAVA/JSP technology platform to PHP/MySQL.
• Assisted in the redesign by recommending best practices of UI & UX concepts.
• Lead the design and development of the company's product management system, which feeds product information LibertyTravel.com, developed entirely on Drupal.
• Integrated booking engine API which allows visitors the ability to search and book online; utilizing cross-origin JavaScript, PHP and other front-end technologies.
• Adapted and integrated a GEO locator that displays a visitors closest Liberty Travel store utilizing Drupal modules and Googe maps API.
• Developed custom tracking JavaScript cookie that dynamically generates phone numbers depending from what third party the visitor clicked from.
• Integrated Google DFP banner advertising API's for third party and in-house advertising campaigns.
• Integrated customer relation management system API to all forms elements utilizing AJAX.
Other creators
Languages
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English
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Organizations
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American Marketing Association
Member
- Present -
Global Business Travel Association
Member
- PresentWill also be taking part in the local NYC chapter meetings.
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