Activity
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Last night left me feeling INSPIRED✨ I had the awesome opportunity to watch the final night of the DNC at the CHIEF Clubhouse in NY in a room full…
Last night left me feeling INSPIRED✨ I had the awesome opportunity to watch the final night of the DNC at the CHIEF Clubhouse in NY in a room full…
Liked by Joseph Belafonte
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🎙 Tune in to the latest episode of Rising with Omar Akhtar, Founder and Principal Analyst at Benchmarker, as he shares his international journey…
🎙 Tune in to the latest episode of Rising with Omar Akhtar, Founder and Principal Analyst at Benchmarker, as he shares his international journey…
Liked by Joseph Belafonte
Experience
Education
Courses
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Mass Communication Problems
JMS 701
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Quantitative Research Methods
JMS620
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Research Methods
JMS600B
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Social Media Advertising
JMS 798
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Strategic Marketing with Google Analytics
JMS 701
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Thesis Composition
JMS 799
Projects
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Electronic Word-of-Mouth Advertising via Social Networking Media
A review of the evolution of conventional word-of-mouth advertising, and how techniques have evolved along with modern day Web 2.0 culture.
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A Content Analysis of Kickstarter: The Influence of Framing and Reward Motivations on Campaign Success
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Crowdfunding has recently become a popular method used by today’s entrepreneurs to gain funding for their projects, while avoiding risky bank loans. The leading crowdfunding platform in the United States, Kickstarter.com, will guide the research into this newly emerging area of study. A content analysis of the site will be performed to gain an understanding into the implications message framing has in determining the success or failure of Kickstarter campaigns. Additionally, the research will…
Crowdfunding has recently become a popular method used by today’s entrepreneurs to gain funding for their projects, while avoiding risky bank loans. The leading crowdfunding platform in the United States, Kickstarter.com, will guide the research into this newly emerging area of study. A content analysis of the site will be performed to gain an understanding into the implications message framing has in determining the success or failure of Kickstarter campaigns. Additionally, the research will seek to uncover to what extent conditional cooperation has on influencing the amount of funding obtained by Kickstarter campaigns, resulting in their ultimate success or failure.
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Effects of Product Placment on Consumer Brand Attitude
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With a rapid increase of product placement in past years, it has become necessary to further research its effects in determining brand attitude. This study measures the impact of saturation, awareness, and congruence of product placement levels have on adjusting brand attitudes. A sample of 160 San Diego State University students over the age of 18 was used for this study. Subjects viewed a video clip containing product placement, and subsequently answered a questionnaire. Results were not…
With a rapid increase of product placement in past years, it has become necessary to further research its effects in determining brand attitude. This study measures the impact of saturation, awareness, and congruence of product placement levels have on adjusting brand attitudes. A sample of 160 San Diego State University students over the age of 18 was used for this study. Subjects viewed a video clip containing product placement, and subsequently answered a questionnaire. Results were not significant enough to impact existing theory, but indicate a need for further research in this area of study.
More activity by Joseph
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While SearchGPT is an exciting development in AI search technology, has anyone else noticed the inaccurate result showcased in OpenAI's demo…
While SearchGPT is an exciting development in AI search technology, has anyone else noticed the inaccurate result showcased in OpenAI's demo…
Shared by Joseph Belafonte
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What are your biggest challenges with media measurement? 📈 Media mix modeling (MMM) has traditionally been a complex and expensive endeavor…
What are your biggest challenges with media measurement? 📈 Media mix modeling (MMM) has traditionally been a complex and expensive endeavor…
Posted by Joseph Belafonte
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🚨 Google URL Shortener Service Ending! Starting August 25, 2025, Google’s URL shortener (goo.gl) will no longer function, potentially disrupting…
🚨 Google URL Shortener Service Ending! Starting August 25, 2025, Google’s URL shortener (goo.gl) will no longer function, potentially disrupting…
Shared by Joseph Belafonte
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📢Google Keeps Third-Party Cookies in Chrome! After years of uncertainty, Google announced it will not deprecate third-party cookies in Chrome…
📢Google Keeps Third-Party Cookies in Chrome! After years of uncertainty, Google announced it will not deprecate third-party cookies in Chrome…
Shared by Joseph Belafonte
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Future-Proof Your B2B Marketing Playbook! Join Direct Agents Jackson Richards and Megan Conahan on Tuesday, June 13th at 1:30 PM ET for a FREE…
Future-Proof Your B2B Marketing Playbook! Join Direct Agents Jackson Richards and Megan Conahan on Tuesday, June 13th at 1:30 PM ET for a FREE…
Shared by Joseph Belafonte
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This week, I find myself reflecting with immense gratitude as we celebrate the remarkable milestone of 21 years at Direct Agents. From the initial…
This week, I find myself reflecting with immense gratitude as we celebrate the remarkable milestone of 21 years at Direct Agents. From the initial…
Liked by Joseph Belafonte
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🎉 Today marks 21 years of Direct Agents, and we’re thrilled to celebrate with our team this week! Stay tuned for some exciting content to come as…
🎉 Today marks 21 years of Direct Agents, and we’re thrilled to celebrate with our team this week! Stay tuned for some exciting content to come as…
Liked by Joseph Belafonte
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Looking forward to joining Megan Conahan and Corey Levine in our March 7th webinar on navigating the post-cookie era with confidence. I'll be…
Looking forward to joining Megan Conahan and Corey Levine in our March 7th webinar on navigating the post-cookie era with confidence. I'll be…
Shared by Joseph Belafonte
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