About
Josh Dreller (JD) is the Senior Director of Content Marketing at Skai, an intelligent…
Articles by Josh
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Less Than 1% Know What the G - P - T Means in ChatGPT — Now You Will Know Too
Less Than 1% Know What the G - P - T Means in ChatGPT — Now You Will Know Too
By Josh Dreller
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Day 1 for Gemini (Google's ChatGPT rival) and I'm Impressed
Day 1 for Gemini (Google's ChatGPT rival) and I'm Impressed
By Josh Dreller
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[Webinar] Search Marketers: It's Time to Give Google Broad Match a Second Chance
[Webinar] Search Marketers: It's Time to Give Google Broad Match a Second Chance
By Josh Dreller
Activity
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It has been a busy couple of weeks in the Retail Media space. So many hard working industry thinkers coming together at the beach in France or at a…
It has been a busy couple of weeks in the Retail Media space. So many hard working industry thinkers coming together at the beach in France or at a…
Liked by Josh Dreller
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Want to know the latest trends in advertising? Our Senior Director of Marketing Research Chris Costello has the inside scoop! Join him for our…
Want to know the latest trends in advertising? Our Senior Director of Marketing Research Chris Costello has the inside scoop! Join him for our…
Liked by Josh Dreller
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Nothing beats some face to face time with your team! Great week in Chicago for H2 planning, meeting partners & customers and of course, watching the…
Nothing beats some face to face time with your team! Great week in Chicago for H2 planning, meeting partners & customers and of course, watching the…
Liked by Josh Dreller
Experience
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Education
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Florida State University
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Activities and Societies: FULL RIDE SCHOLARSHIPS - Florida Academic Scholar (provided all tuition for 4 years) - Southern Scholarship Foundation (provided dorm costs for 4 years)
A film degree sharpens storytelling prowess, a vital skill in content marketing. It cultivates an ability to craft narratives that captivate and engage, making complex marketing messages compelling and accessible. This educational background asserts a strong foundation for mastering content strategy and digital storytelling in marketing.
Licenses & Certifications
Publications
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Brick Marketing: Interview with Josh Dreller, Director of Marketing Research at Kenshoo
Brick Marketing
See publicationby Nick Stamoulis
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Maximizing The Synergy Of Paid Search & Social
Search Engine Land
See publicationA dive into how the two most important channels in digital advertising can be brought together for a more powerful, combined play
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Data management platforms and why you need one
iMedia Connection
See publicationDMPs are still in their infancy, but they are bound to become one of the most vital tools in the digital marketing technology stack. Get a preview of things to come.
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A simple guide to how ad exchanges work
iMedia Connection
See publicationNo matter how appealing ad exchange buying is becoming, there is still some mystery as to how the technology actually works. Here's an overview that will lend some clarity to the process.
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A quick guide to demand-side platforms
iMedia Connection
See publicationDemand-side platforms are becoming increasingly popular for centralizing multiple ad exchange accounts. Here's a brief explanation, along with four of the top providers.
Honors & Awards
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Adjunct Teaching Award
DePaul Driehaus College of Business
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Certificate of Appreciation
U.S. Department of Labor
Assisted the National Occupational Information Network with defining Search Engine Marketing occupational coding
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Content Advisory Board Member
iMedia Agency Summit
Twice a year, the iMedia Agency Summits are THE PLACE for the best digital marketers to congregate and debate the hot-button topics of our industry. Very honored to help steward the content selection for these events.
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Finalist for the Digital Person of the Year
CIMA - Chicago Interactive Marketing Group
The CIMA Star Awards honor those in the industry who work tirelessly to develop and enhance the interactive and digital business in Chicago.
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Member, Mensa
MENSA
Languages
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English
Native or bilingual proficiency
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Spanish
Limited working proficiency
Recommendations received
28 people have recommended Josh
Join now to viewMore activity by Josh
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Thank you all clients and partners for honoring us with your trust, time and knowledge. Thank you team Skai for being. YOU! Michelle Urwin - you…
Thank you all clients and partners for honoring us with your trust, time and knowledge. Thank you team Skai for being. YOU! Michelle Urwin - you…
Liked by Josh Dreller
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Not selling products on Amazon, but want to leverage the powerful capabilities of Amazon Ads? 💪 Look no further! Check out how Skai can help you…
Not selling products on Amazon, but want to leverage the powerful capabilities of Amazon Ads? 💪 Look no further! Check out how Skai can help you…
Liked by Josh Dreller
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We are hiring for a really important role on my team - the Director of Content and Integrated Marketing - reporting to an incredible leader, John…
We are hiring for a really important role on my team - the Director of Content and Integrated Marketing - reporting to an incredible leader, John…
Liked by Josh Dreller
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As Data Clean Rooms become more commonplace in a brands advertising strategy, its great to announce our partnership with Publicis Groupe is expanding…
As Data Clean Rooms become more commonplace in a brands advertising strategy, its great to announce our partnership with Publicis Groupe is expanding…
Liked by Josh Dreller
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Super excited to unveil Skai Decision Pro! Kudos to the Skai marketing team (especially Michelle Urwin and Michael Marencik) and to the Product team…
Super excited to unveil Skai Decision Pro! Kudos to the Skai marketing team (especially Michelle Urwin and Michael Marencik) and to the Product team…
Liked by Josh Dreller
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