Joshua Seiden

OKRs are a simple but powerful goal-setting framework used by leading companies in every industry imaginable. This book will help you learn how to succeed with OKRs by using them to put your customers at the center of everything you do.

Every team and organization wants to improve. OKRs help you get better, because they help your teams focus on the right work. Too many companies waste time, money, and energy working on the wrong things. Why? We lose track of what our customers want and… Show more

OKRs are a simple but powerful goal-setting framework used by leading companies in every industry imaginable. This book will help you learn how to succeed with OKRs by using them to put your customers at the center of everything you do.

Every team and organization wants to improve. OKRs help you get better, because they help your teams focus on the right work. Too many companies waste time, money, and energy working on the wrong things. Why? We lose track of what our customers want and need.

Everyone has a customer. (Yes, everyone—that includes you.) We allmake something in our work, and we make it for other people. Those other people are our customers—though you may call them patients, students, constituents, or even coworkers. Our success depends on how those customers respond to what we make—and they’ll only respond positively if we deliver something that’s valuable to them. So, to succeed, we must figure out who our customers are, what customer responses drive value, and how (and how much) to change our customers’ behavior to achieve better results.

Objectives and Key Results help organizations do all of this by focusing teams’ goals on the question, “Who does what by how much?”

However, using OKRs isn’t just about writing goals in a new way. It requires changing the way you work, the way you think about your work, and the way you plan the work you’ll do in the future.

In Who Does What by How Much? co-authors and OKR experts Jeff Gothelf and Josh Seiden provide a clear, how-to guide for employees in all industries to learn how to put customers front and center, so you can get to work on the right things, navigate uncertainty and achieve greater success. Show less

A project has to have a goal, otherwise, how do you know you’re done?

In the old days of engineering, setting project goals wasn’t that hard. But when you’re making software products, done is less obvious. When is Microsoft Word done? When is Google done? Or Facebook? In reality, software systems are never done. So then how do we give teams a goal that they can work on?

Mostly, we simply ask teams to build features—but features are the wrong way to go. We often build features… Show more

A project has to have a goal, otherwise, how do you know you’re done?

In the old days of engineering, setting project goals wasn’t that hard. But when you’re making software products, done is less obvious. When is Microsoft Word done? When is Google done? Or Facebook? In reality, software systems are never done. So then how do we give teams a goal that they can work on?

Mostly, we simply ask teams to build features—but features are the wrong way to go. We often build features that create no value. Instead, we need to give teams an outcome to achieve.

Setting goals as outcomes sounds simple, but it can be hard to do in practice. This book is a practical guide to using outcomes to guide the work of your team. Show less

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as… Show more

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn't merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have. Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors.

In "Sense and Respond," Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them-and to continuously innovate within them. In illuminating and instructive business examples, you'll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call "outcome-focused management"; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response. Show less

本書はリーンスタートアップの手法をUX（ユーザエクスペリエンス）に応用させたものです。構築・計測・学習ループをUXデザインに応用することによって、最適なデザインに最短で到達する方法を解説します。開発者やプロダクトマネージャ、マーケティング担当者などデザイナーではない人と透明性のあるコラボレーションが可能になり、部門や領域横断的なチームでも大きな効果を発揮します。エクスペリエンスのデザインに重点を置くことで、プロジェクトの効率化を実現する本書は、デザイナーはもちろん、その他UXに関わるすべての人に必携の一冊です。

The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocates Jeff Gothelf and Josh Seiden teach you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.

Lean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's… Show more

The Lean UX approach to interaction design is tailor-made for today’s web-driven reality. In this insightful book, leading advocates Jeff Gothelf and Josh Seiden teach you valuable Lean UX principles, tactics, and techniques from the ground up—how to rapidly experiment with design ideas, validate them with real users, and continually adjust your design based on what you learn.

Lean UX received the 2013 Jolt Award from Dr. Dobb's Journal as the best book of the year. The publication's panel of judges chose five notable books, published during a 12-month period ending June 30, that every serious programmer should read. Show less