Junko Yoshida

Junko Yoshida

Brooklyn, New York, United States
10K followers 500+ connections

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BA, Social Science

About

I cut my teeth as a roving reporter in Tokyo, Silicon Valley, Paris, New York and more…

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Activity

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Experience

  • Ojo-Yoshida Report Graphic

    Ojo-Yoshida Report

    Switzerland

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    NYC

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    NYC

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    New York

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    Tokyo, Japan; San Mateo, Calif.; Paris, France; Manhasset, NY

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Education

  • BA, Social Science

Volunteer Experience

  • Counselor/adviser for foreign exchange students

    AFS-USA, Inc.

    - Present 47 years 4 months

    Education

    Stayed active as a volunteer at AFS in Japan until 1999.
    Main work involved in interviewing host families, helping foreign students get adjusted to new environments, working with schools.

Publications

Courses

  • Social Science

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  • Socio-linguistics

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  • Socio-psychology

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  • Sociology

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  • social linguistics

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  • social psychology

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Projects

  • China Fabless Profile

    - Present

    EE Times explores the impedus behind a whole host of new China fabless companies and what it means to the chip industry in the West. The special report offers a database of key fabless companies in China you need to get to know.

    The following is a list of on-going stories on China fabless companies at…

    EE Times explores the impedus behind a whole host of new China fabless companies and what it means to the chip industry in the West. The special report offers a database of key fabless companies in China you need to get to know.

    The following is a list of on-going stories on China fabless companies at www.eetimes.com

    http://confidential.eetimes.com/business-models/4217589/Rapid-Rise-of-China-s-Fabless-Industry

    http://www.eetimes.com/electronics-news/4375636/Is-China-fabless-model-sustainable

    http://www.eetimes.com/electronics-news/4396672/China-Fabless--Why-is-GigaDevice-chasing-the-no-growth-3-billion-NOR-flash-market-

    http://www.eetimes.com/electronics-news/4396351/China-Fabless--What-Spreadtrum-s-got-to-do-next

    http://www.eetimes.com/electronics-news/4397038/China-fabless--Worldwide-table-war-rocks-Rockchip-

    http://www.eetimes.com/electronics-news/4395311/VeriSilicon-touts-shift-from-fab-lite-to-design-lite

    Other creators
    See project

  • Analysis on the Japanese electronics industry

    - Present

    This is an on-going investigation, focused on analysis on what has gone wrong with the Japanese economy and electronics industry

    See project

  • EE Times Confidential

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    EE Times Confidential is a premium online intelligence report for business executives; investors, strategic marketers and financial analysts in the global electronics industry.

    Other creators
    See project

  • Analysis on RFID and security/privacy

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    Uncovered how the U.S. ignored international concerns and pushed for RFID chips in passports without security. The story became the basis of ACLU's white paper, and subsequently it triggered a host of media reports and academic papers on the topic (EE Times' breaking story was cited in footnotes in every paper). This coverage eventually led to the U.S. policy change on security settings for U.S. e-passports.

    Here are samples of reports and academic papers citing the EE Times…

    Uncovered how the U.S. ignored international concerns and pushed for RFID chips in passports without security. The story became the basis of ACLU's white paper, and subsequently it triggered a host of media reports and academic papers on the topic (EE Times' breaking story was cited in footnotes in every paper). This coverage eventually led to the U.S. policy change on security settings for U.S. e-passports.

    Here are samples of reports and academic papers citing the EE Times story.

    http://www.aclu.org/technology-and-liberty/naked-data-how-us-ignored-international-concerns-and-pushed-radio-chips-passp

    http://www.library.ca.gov/crb/rfidap/docs/Juelsetall-SecurityandPrivacyofE-Passports.pdf

    http://scholarsmine.mst.edu/post_prints/TheElectronicPassportAndTheFutureOfGovernme_09007dcc805455b7.html

    http://www.policyarchive.org/handle/10207/bitstreams/6772.pdf

    See project

Honors & Awards

  • Gold Eddie Award for best business-to-business digital edition

    Folio Magazine

    EE Times, the global source for electronics industry news, is the recipient of the 2011 "Gold" Eddie Award for best business-to-business digital edition for its special issue focusing on the worldwide impact of Japan’s devastating Tohoku earthquake and tsunami that struck with little warning on March 11.

    "The Day the Lights Went Out in Japan" http://www.nxtbook.com/nxtbooks/cmp/eetimes032811_japan/#/1/OnePage%20
    is a comprehensive examination of the impact of an unprecedented natural…

    EE Times, the global source for electronics industry news, is the recipient of the 2011 "Gold" Eddie Award for best business-to-business digital edition for its special issue focusing on the worldwide impact of Japan’s devastating Tohoku earthquake and tsunami that struck with little warning on March 11.

    "The Day the Lights Went Out in Japan" http://www.nxtbook.com/nxtbooks/cmp/eetimes032811_japan/#/1/OnePage%20
    is a comprehensive examination of the impact of an unprecedented natural disaster on Japan, it’s people, its technology sector and the world.

    The EE Times editorial team strove to explain the disaster’s consequences and the lessons that can be drawn from the emergency response of the government, utilities and technology companies. Some institutions failed in their duty to the Japanese people, and these failures are chronicled in the special digital edition.

    Junko Yoshida, editor in chief of EE Times, spearheaded the publication’s coverage. She wasn’t in Japan when the earthquake hit, but screened every Twitter and "mixi" (Japan’s most dominant social network) feed, interviewed officials in Japan, and industry sources and experts in the United States to track developments closely while gauging the disaster’s affect on her native country.

    "I’ve never had such a groundswell of help and support from the industry sources and our editorial/production team to develop an editorial product like this one," Yoshida said. "This was a result of genuine team efforts."

Languages

  • Japanese

    Native or bilingual proficiency

  • French

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  • German

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  • English

    Native or bilingual proficiency

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