“Justin Farmer is the definition of a true leader with a relentless spirit to do great work - and it's contagious. I have always admired Justin's energy, desire for quality, and ability to truly include his creatives from the beginning to develop great work. Throughout this process, he still manages to provide direct leadership to each individual. As a creative Justin is exceptional, but as a person - someone that truly leads other people - he really raises the bar. I was in a different time zone and miles away from the headquarter office, but Justin made me feel like I was right down the hall. He was always available to connect with me on projects. Although I was located in a different state, I still felt apart of the team because of his willingness to go above and beyond to bring me in on each project. Overall, Justin is one of those rare individuals that works tirelessly to elevate the work and also mentors his team to grow and reach their full potential. His ability to see the big picture strategy and still polish each detail of the project is one of a kind.”
About
As Senior Vice President of Business Strategy at MMGY Global I am responsible for our…
Activity
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Ever wondered how a 15th birthday cruise could lead to a future guiding Windstar Cruises? ✨ Janet Bava, our CCO, made it happen and her journey is…
Ever wondered how a 15th birthday cruise could lead to a future guiding Windstar Cruises? ✨ Janet Bava, our CCO, made it happen and her journey is…
Liked by Justin Farmer
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People are increasingly turning to AI tools like Chat GPT when searching the web for information – including to answer the age-old question of what’s…
People are increasingly turning to AI tools like Chat GPT when searching the web for information – including to answer the age-old question of what’s…
Liked by Justin Farmer
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Every year we look forward to sharing and learning at the U.S. Travel Association’s ESTO conference – and this year we’re especially excited to be…
Every year we look forward to sharing and learning at the U.S. Travel Association’s ESTO conference – and this year we’re especially excited to be…
Liked by Justin Farmer
Experience
Education
Projects
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VisitEurope.com Content Marketing
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The European Travel Commission’s (ETC) online portal, VisitEurope.com, was filled with informative, transaction-based content that did not inspire users to plan or book a European vacation. With an outdated site design and weak content strategy, the ETC approached MMGY Global to rework and revamp the site’s content marketing approach, create engaging online pieces to entice travelers, and translate all content into six languages for a truly global online experience. Our team of content…
The European Travel Commission’s (ETC) online portal, VisitEurope.com, was filled with informative, transaction-based content that did not inspire users to plan or book a European vacation. With an outdated site design and weak content strategy, the ETC approached MMGY Global to rework and revamp the site’s content marketing approach, create engaging online pieces to entice travelers, and translate all content into six languages for a truly global online experience. Our team of content strategists, art directors, videographers, copywriters, and web developers created over 100 engaging pieces of online content including 12 recommended trips, 15 regionally-focused videos, 36 country pages, 42 articles, and 32 photo galleries. Each piece of pan-European content also equally represents Europe’s 36 partner countries.
Other creatorsSee project
Honors & Awards
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2015 NCSTD Mercury Award
U.S. Travel Association
Digital Campaign - New Mexico Tourism Department
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Taco Eating Champion
Ricos Taco
I ate 26 tacos to become the Ricos Taco eating champion. I got a t-shirt, my photo on the wall and a lifetime of pride.
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2012 Adrian Award - Bronze
HSMAI
Website - New Mexico Department of Tourism
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2013 ADDY Award - Gold
AAFKC
Social Media Campaign - Lufthansa #UpgradeChicago
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2013 Adrian Award - Bronze
HSMAI
Social Media Campaign - South Dakota Department of Tourism The Great American Journey Sweepstakes
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2013 Adrian Award - Gold
HSMAI
Complete Campaign - South Dakota Department of Tourism Bus Tour
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2014 Adrian Award - Gold
HSMAI
Integrated Campaign - South Dakota Department of Tourism Monumental Love Campaign
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2014 Adrian Award - Gold
HSMAI
Digital Marketing - Lufthansa #UpgradeChicago
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