“Justin is an influential leader who is a key sponsor for bringing data-driven decision making to his organization. He is always pushing for new projects to build a foundation for increased insights for the business. When working with others, he is clear with his asks and expectations and is always willing to put in the work himself when needed to push a project forward. Overall, Justin is easy to work with and helps drive the goals of his organization forward while serving as an example for the rest of the team. ”
Justin Goodman
San Diego, California, United States
1K followers
500+ connections
San Diego, California, United States
1K followers
500+ connections
About
A T-Shaped Digital Marketer who is data-driven and passionate about analytics…
Activity
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I've just completed the CompTIA Information Technology Fundamental + training course and am now officially CompTIA (ITF+) certified!
I've just completed the CompTIA Information Technology Fundamental + training course and am now officially CompTIA (ITF+) certified!
Liked by Justin Goodman
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I'm excited to share that I am officially a U.S. citizen! After over a decade of living in the United Sates, I passed my civics test, took the Oath…
I'm excited to share that I am officially a U.S. citizen! After over a decade of living in the United Sates, I passed my civics test, took the Oath…
Liked by Justin Goodman
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Some cool stuff coming from our Adswerve, Inc. team! 💥
Some cool stuff coming from our Adswerve, Inc. team! 💥
Liked by Justin Goodman
Experience
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Education
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Graduated with Honors, receiving an Associates Degree in Transfer Studies
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Licenses & Certifications
Volunteer Experience
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Mentor
Analysis Exchange
Science and Technology
Publications
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Naming Conventions for Process Optimization
Analytics Pros
See publicationKeeping Organized makes most processes easier. How do you establish naming conventions, when are they really important, and how does everyone stay in line with the established conventions.
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Creating a Dashboard: The Do's and Don'ts
Analytics Pros Blog
See publicationA brief recap of an analytics power hour podcast with commentary and some critical components of a good dashboard building process.
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How To Measure Content Marketing Success Using Keyword Categorization
Internet Marketing Inc
See publicationUse Google Analytics and Profile Filters to evaluate the performance of your content marketing success at a category level. The Categories can be applied to pages, and content can be evaluated directly or the categorical impact on other pages after the content is posted.
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Using Bing Ads Conversion Code with Google Tag Manager
Internet Marketing Inc
See publicationBing Ads Conversion Code does not work within Google Tag Manger without doing a minor conversion. This article includes a utility to convert the code provided from Bing to the code that will work within Tag Manager
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You Did the Work, Get the Credit: Google Analytics Campaign Tagging
Internet Marketing Inc
See publicationProperly tagging your campaign URLs when using Google Analytics, including a link to a custom bulk URL tagging utility.
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Big Data: Using Experts to Decipher Digital Marketing Intelligence (Part 2 of 2)
Forbes
An interview with Brent Gleeson regarding the use of Multi-Attribution and Big Data.
Other authors -
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Big Data: Deciphering Digital Marketing Intelligence (Part 1 of 2)
Forbes
How to use Big Data within your organization. The importance of using data for decision making.
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Is Your Linkbuilding Working? How to Easily Check Using Webmaster Tools and a Pivot Chart
SeoMoz
See publicationA How-To post on measuring your link acquisition rate.
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Are your Target Keywords Driving Traffic to Your Site?
Internet Marketing Inc
See publicationHow to identify if your target keywords are driving traffic to your website. A comprehensive tutorial including a video and pictures of each step of the process.
Courses
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Advanced Integrated Marketing Communication
MKTG 472
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Consumer / Buyer Behavior
MKTG 371
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Direct Marketing
MKTG 496
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Ethical Decision Making in Business
BA 300
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Fundementals of Finance
Fin 323
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Integrated Marketing Communication
MKTG 373
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Internet / Interactive Marketing
MKTG 476
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Intro Computer Programming
CS 107
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Intro to Operations Management
IDS 301
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Management and Organizational Behavior
MGT 350
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Marketing
MKTG 370
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Marketing Research
MKTG 470
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Principles of Advertising
JMS 460
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Principles of Public Relations
JMS 480
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Social Psychology
PSY 340
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Statistical analysis for business
IDS 301
Honors & Awards
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Digital Analytics Association Awards For Excellence: Rising Star, Finalist
Digital Analytics Association
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Digital Analytics Association Practitioner of the Year Nominee
Digital Analytics Association
Organizations
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Digital Analytics Association
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American Marketing Association
Member
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Recommendations received
30 people have recommended Justin
Join now to viewMore activity by Justin
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Someone on my 7 year old son’s soccer team is named ‘Great’, I can’t get over how much I love this. This kid will receive positive reinforcement and…
Someone on my 7 year old son’s soccer team is named ‘Great’, I can’t get over how much I love this. This kid will receive positive reinforcement and…
Liked by Justin Goodman
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I’m happy to share that I’m starting a new position as a Teaching Assistant at Cook Street School of Culinary Arts
I’m happy to share that I’m starting a new position as a Teaching Assistant at Cook Street School of Culinary Arts
Liked by Justin Goodman
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I am thrilled to announce my return to the veterinary industry as the EVP of Marketing for PetVet Care Centers. It's an honor to join such a…
I am thrilled to announce my return to the veterinary industry as the EVP of Marketing for PetVet Care Centers. It's an honor to join such a…
Liked by Justin Goodman
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i overheard a sales exec, from a major cloud vendor, tell one our 33 Sticks clients that, "going server-side is a great way to avoid privacy…
i overheard a sales exec, from a major cloud vendor, tell one our 33 Sticks clients that, "going server-side is a great way to avoid privacy…
Liked by Justin Goodman
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This post gives no tips on the UA deprecation but if you need a pick-me-up... I asked AI to write a poem about the sunset of Universal Analytics. It…
This post gives no tips on the UA deprecation but if you need a pick-me-up... I asked AI to write a poem about the sunset of Universal Analytics. It…
Liked by Justin Goodman
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:: The Art of Negotiation :: My 9 year old asked for ice cream for breakfast. i said, can i make you a proper breakfast first and then you can have…
:: The Art of Negotiation :: My 9 year old asked for ice cream for breakfast. i said, can i make you a proper breakfast first and then you can have…
Liked by Justin Goodman
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