Karen McFarlane, NACD.DC

Karen McFarlane, NACD.DC

New York City Metropolitan Area
5K followers 500+ connections

Join to follow

  • Contact Karen for services

    Marketing Consulting, Digital Marketing, Brand Marketing, Content Strategy, Diversity & Inclusion, Web Development, Public Speaking, Leadership Development, Marketing Strategy, and Brand Consulting

About

With over 25 years of marketing experience, I bring a wealth of knowledge in strategy…

Contributions

Activity

Join now to see all activity

Experience

  • Colossal Work Graphic

    Colossal Work

    New York City Metropolitan Area

  • -

    New York, New York, United States

  • -

    New York City Metropolitan Area

  • -

    New York, New York, United States

  • -

  • -

    Dobbs Ferry, New York, United States

  • -

    Greater New York City Area

  • -

    Greater New York City Area

  • -

    New York, NY

  • -

    Greater New York City Area

  • -

    Greater New York City Area

  • -

    National

  • -

    Greater New York City Area

  • -

    Greater New York City Area

  • -

    Greater New York City Area

  • -

    Greater New York City Area

  • -

    Greater New York City Area

  • -

    New York, NY

Education

Licenses & Certifications

Volunteer Experience

  • Hudson Valley Credit Union Graphic

    Director, Board of Directors

    Hudson Valley Credit Union

    - Present 2 years 3 months

    Economic Empowerment

    Hudson Valley Credit Union is a credit union serving the New York counties of Dutchess, Orange, Ulster, Putnam, Rockland, Westchester, Greene, Columbia, Albany, Rensselaer, Schenectady, and Saratoga. HVCU is one of the largest credit unions in New York and the United States, with over $7B in assets.

    Board Roles:
    * Chair, Compensation & Benefits Committee (2023 to present)
    * Secretary, Governance and Nominations Committee (2023 to present)
    * Member, Governance and Nominations…

    Hudson Valley Credit Union is a credit union serving the New York counties of Dutchess, Orange, Ulster, Putnam, Rockland, Westchester, Greene, Columbia, Albany, Rensselaer, Schenectady, and Saratoga. HVCU is one of the largest credit unions in New York and the United States, with over $7B in assets.

    Board Roles:
    * Chair, Compensation & Benefits Committee (2023 to present)
    * Secretary, Governance and Nominations Committee (2023 to present)
    * Member, Governance and Nominations Committee (2022 to present)

  • MVP: Momentum & Value for People of Color Graphic

    Member Board of Directors

    MVP: Momentum & Value for People of Color

    - Present 1 year 3 months

    Education

    MVP is a nonprofit 501(c)(3) organization and movement that aims to create equity and access to opportunity for young people of color. Through mentoring and coaching, along with introductions to broad networks and financial assistance, we want to help foster the professional and personal skills that will give young people a chance to succeed.

  • American Marketing Association Graphic

    President, Professional Chapters Council (PCC)

    American Marketing Association

    - Present 3 years 2 months

    Education

    * PRESIDENT, Professional Chapters Council (2024-present)
    * PRESIDENT-ELECT & DIVERSITY, EQUITY & INCLUSION CO-CHAIR, Professional Chapters Council (2023-2024)
    * MEMBER, AMA Learning Council (2023-2024)
    * CHAIR, DIVERSITY, EQUITY & INCLUSION & LEADERSHIP ADVISOR, Professional Chapters Council (2021-2023)

    Guide all 69 professional chapters to grow, thrive, and run successful non-profit businesses by providing advice, counsel, networking, advocacy, and education to chapter leaders…

    * PRESIDENT, Professional Chapters Council (2024-present)
    * PRESIDENT-ELECT & DIVERSITY, EQUITY & INCLUSION CO-CHAIR, Professional Chapters Council (2023-2024)
    * MEMBER, AMA Learning Council (2023-2024)
    * CHAIR, DIVERSITY, EQUITY & INCLUSION & LEADERSHIP ADVISOR, Professional Chapters Council (2021-2023)

    Guide all 69 professional chapters to grow, thrive, and run successful non-profit businesses by providing advice, counsel, networking, advocacy, and education to chapter leaders and volunteers.

  • American Marketing Association New York Graphic

    Board Of Directors

    American Marketing Association New York

    - Present 9 years 3 months

    Education

    Various roles include:

    * MEMBER-AT-LARGE & SPECIAL ADVISOR (2024 to present)
    * DIVERSITY, EQUITY & INCLUSION CHAIR (2020 to 2024)
    * EXECUTIVE COMMITTEE (2018 to 2022)
    * MEMBERSHIP & VOLUNTEERS CHAIR (2017 - 2019)
    * BOARD OF DIRECTORS (2016 - present)
    * DIRECTOR OF MEMBERSHIP ACQUISITION (2015 - 2017)

    **************************************************************************************************
    ABOUT AMA NEW YORK

    The New York Chapter of the American…

    Various roles include:

    * MEMBER-AT-LARGE & SPECIAL ADVISOR (2024 to present)
    * DIVERSITY, EQUITY & INCLUSION CHAIR (2020 to 2024)
    * EXECUTIVE COMMITTEE (2018 to 2022)
    * MEMBERSHIP & VOLUNTEERS CHAIR (2017 - 2019)
    * BOARD OF DIRECTORS (2016 - present)
    * DIRECTOR OF MEMBERSHIP ACQUISITION (2015 - 2017)

    **************************************************************************************************
    ABOUT AMA NEW YORK

    The New York Chapter of the American Marketing Association inspires, supports and celebrates brilliance in marketing. By doing so, AMA New York raises the profile of marketing and marketers and prepares marketers to thrive in new roles, develop expertise and grow new capabilities. Membership in the AMA New York provides amazing career opportunities which are supported by our robust volunteer and mentoring programs as well as our numerous networking and educational opportunities. If you would like to learn more about becoming a member, please contact me or visit www.amanewyork.org.

  • Gender IDEAL Graphic

    Board of Directors

    Gender IDEAL

    - 2 years 1 month

    Gender IDEAL is a 501(c)3 designed to be the platform for workplaces to understand their performance on gender equity and to identify and take action to improve. Built around a comprehensive framework that covers all topics related to gender equitable workplace practices, policies and perceptions, this educational tool builds awareness and drives utilization of best-in-class strategies through resources and customized recommendations. Data are used to generate detailed benchmarking reports for…

    Gender IDEAL is a 501(c)3 designed to be the platform for workplaces to understand their performance on gender equity and to identify and take action to improve. Built around a comprehensive framework that covers all topics related to gender equitable workplace practices, policies and perceptions, this educational tool builds awareness and drives utilization of best-in-class strategies through resources and customized recommendations. Data are used to generate detailed benchmarking reports for workplaces and inform research to advance progress on gender equity.

  • Board Member

    Leadership and Arts Coalition

    - Present 4 years 3 months

    Arts and Culture

    Leadership and Arts Coalition is a nonprofit organization whose mission is to use the arts to improve and enhance the educational landscape in marginalized communities. We understand the importance of bringing together individuals and entities to improve the outcomes for all. Our primary goal is to raise awareness and money to support artistic expression through unity, inclusion, and bridging economic gaps.

  • Matdun Graphic

    Advisor

    Matdun

    - 8 months

    Science and Technology

  • VR AR Association Graphic

    Advisor, New York Chapter

    VR AR Association

    - 1 year 6 months

    Assist with chapter strategy in support of the mission to build connections between innovative companies and people in the VR and AR ecosystem.

  • Rippowam Cisqua School Graphic

    Board of Trustees

    Rippowam Cisqua School

    - 1 year 5 months

    Education

    Served on the marketing, diversity, search and trustee committees for Pre-K through 9 independent school in Westchester, NY.

  • Executive Board; Technology Chair/Historian

    Jack and Jill of America, Inc. (Mid-Hudson Valley Chapter)

    - 2 years 1 month

    Children

    Served on Executive Board of Mid-Hudson Valley Chapter leading technology based initiatives from marketing to event planning to strategic value programs.

  • Taproot Foundation Graphic

    Marketing Consultant

    Taproot Foundation

    - 6 years

    Social Services

    Serve as a Pro-Bono marketing consultant for non-profit organizations.

    >> East Side House -- Content Manager for the development of a new website for East Side House Settlement, a community resource providing a range of direct services to children, families, and seniors in the South Bronx

    >>Teaching Matters - Content Manager for the development of the Teaching Matters Annual Report. Teaching Matters is a non-profit organization that helps increase teaching…

    Serve as a Pro-Bono marketing consultant for non-profit organizations.

    >> East Side House -- Content Manager for the development of a new website for East Side House Settlement, a community resource providing a range of direct services to children, families, and seniors in the South Bronx

    >>Teaching Matters - Content Manager for the development of the Teaching Matters Annual Report. Teaching Matters is a non-profit organization that helps increase teaching effectiveness in urban public students in an effort to drive school-wide improvement amongst students.

  • Advisory Board Member

    846 Films, Inc.

    - 3 years 1 month

    Arts and Culture

    Provide marketing counsel and advisory services for multi-million dollar movie slate deal. Also assisted in managing the financial, creative, and marketing responsibilities associated with the development of this independent movie based on the award winning short film - Shining Star - The Movie.

  • Business Advocate

    ReSTART Central

    - 1 year

    Economic Empowerment

    Aid businesses affected by September 11 regain their market share and increase sales

Publications

  • Marketing's Role in Creating an Equitable Future: Advancing Economic Vitality

    Colossal Work, AMA New York, AMA Cincinnati, AMA PDX

    We asked 25 Chief Marketing Officers three essential questions to gain deeper insights into their approach to Diversity, Equity, and Inclusion (DEI) as it pertains to their vendors, contractors, and other suppliers:

    * What specific approach do you adopt in relation to DEI concerning your vendors, contractors, and other suppliers?
    * How are you operationalizing DEI in your marketing procurement or vendor management process?
    * How do you measure supplier diversity as part of your…

    We asked 25 Chief Marketing Officers three essential questions to gain deeper insights into their approach to Diversity, Equity, and Inclusion (DEI) as it pertains to their vendors, contractors, and other suppliers:

    * What specific approach do you adopt in relation to DEI concerning your vendors, contractors, and other suppliers?
    * How are you operationalizing DEI in your marketing procurement or vendor management process?
    * How do you measure supplier diversity as part of your marketing goals?

    Other authors
    See publication

  • Marketing’s Role in Creating an Inclusive Future: Confidential Insights from 25 Executive Marketing Leaders

    AMA New York, AMA Cincinnati, AMA PDX

    Three chapters of the American Marketing Association (AMA) — Cincinnati, New York, and PDX — joined together to explore how marketers can use their influence and brand acumen to impact social and economic change through a DEI lens.

    This report is the culmination of interviews with 25 executive marketers and a 60-minute follow-up session about diversity, equity, and inclusion (DEI) and the talent pipeline. The goal was to understand the role marketing plays in creating a more inclusive…

    Three chapters of the American Marketing Association (AMA) — Cincinnati, New York, and PDX — joined together to explore how marketers can use their influence and brand acumen to impact social and economic change through a DEI lens.

    This report is the culmination of interviews with 25 executive marketers and a 60-minute follow-up session about diversity, equity, and inclusion (DEI) and the talent pipeline. The goal was to understand the role marketing plays in creating a more inclusive future, starting with the leaders behind the scenes.

    * How are their organizations prioritizing DEI?
    * How has the emerging role of DEI taken shape in their organizations?
    * What is the role of the CMO?

    Other authors
    See publication

Projects

  • Strategic Growth Marketing for Healthcare Startup

    - Present

    Developing a long-term growth strategy for online learning platform in the healthcare field. The company received another round of seed funding, has a healthy client list, a small but mighty team and a strong investor pool. They are now ready to ramp up efforts by identifying key buyers, developing core messages, revamping their website and executing iterative lead generation strategies with an eye on tripling revenue by next year. They are a startup at the right stage at the right time who is…

    Developing a long-term growth strategy for online learning platform in the healthcare field. The company received another round of seed funding, has a healthy client list, a small but mighty team and a strong investor pool. They are now ready to ramp up efforts by identifying key buyers, developing core messages, revamping their website and executing iterative lead generation strategies with an eye on tripling revenue by next year. They are a startup at the right stage at the right time who is poised to disrupt the competitive landscape and take advantage of a growing yet underserved market plagued by red tape. Who knew healthcare could be so exciting!

Organizations

  • American Marketing Association New York

    Board of Directors; Membership + Volunteer Chair; Executive Circle Member

    - Present

    *Joined the AMA New York as the Director of Membership Acquisition in June 2015. *Elected to the Board of Directors on July 1, 2016 *Appointed as Membership + Volunteers Chair July 1, 2017. *Admitted member of the Executive Circle commencing September 19, 2017.

  • Jack and Jill of America

    Executive Board Member; Technology Chair, Historian

    -

  • Business Marketing Association

    -

  • National Association of the Self Employed

    -

Recommendations received

15 people have recommended Karen

Join now to view

More activity by Karen

View Karen’s full profile

  • See who you know in common
  • Get introduced
  • Contact Karen directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses

See all courses