“I worked with Kassandra during a high growth period at Ekos where we lacked organization and insights when entering a new market. Kassandra rallied Marketing alongside the Product team to provide sales enablement materials, market research and improvement in operations across the Sales, Marketing and Product teams when launching a new product. She led pricing discussions, PMF strategies and product roadmap recommendations. Kassandra is a fun and energetic coworker who brings her best attitude in the toughest of conversations. I wish I could work with Kassandra in every role and on every product! ”
Kassandra Costa, MBA
Charlotte, North Carolina, United States
865 followers
500+ connections
Charlotte, North Carolina, United States
865 followers
500+ connections
About
Proven product marketing leader | Product launch success driver | Cross-functional…
Activity
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We're excited to share the news... PhotoShelter has been named an industry leader on G2's Summer 2024 Reports! Thank you to our incredible customers…
We're excited to share the news... PhotoShelter has been named an industry leader on G2's Summer 2024 Reports! Thank you to our incredible customers…
Shared by Kassandra Costa, MBA
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PhotoShelter just announced the winners of the first-ever Storyteller Awards! Learn about the winning campaigns and creators: https://bit.ly/3Lpbk5L
PhotoShelter just announced the winners of the first-ever Storyteller Awards! Learn about the winning campaigns and creators: https://bit.ly/3Lpbk5L
Shared by Kassandra Costa, MBA
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Marketers will forever be asked to do more with less — less time, less resources, less direction, etc. In fact, according to a new PhotoShelter…
Marketers will forever be asked to do more with less — less time, less resources, less direction, etc. In fact, according to a new PhotoShelter…
Liked by Kassandra Costa, MBA
Experience
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Education
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Activities and Societies: Student Activities Committee, director for theater groups
Translated a novel from Spanish to English as part of Senior Project Thesis
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Product Marketing Core packs everything any product marketer needs to propel their product - and career - to the next level.
Modules include: Research, Pricing, Objectives & key results, Personas, Positioning & messaging, Go-to-Market, Communication, Sales enablement, Onboarding, Analysis & Optimization. -
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Summer program in Honduras studying the Art History of the Copan historical site.
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Leading your organization’s product marketing strategy can be a heavy burden to carry. This truly interactive fellowship program enables you to learn, share, and leverage your practice with PMM leaders all over the world in an intimate, exclusive, and private environment.
Volunteer Experience
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Stage Manager
Taproot Ensemble
- Present 9 years 9 months
Arts and Culture
I act as the stage manager for a variety of performances that Taproot Ensemble puts on. This involves ensuring that the lights, sounds, costumes and props are ready for the show, as well as ensuring that the performers are in place and ready before the performance begins. As the stage manager, I am the go-to person for solving any issues that arise before or during a performance, and it is my responsibility to make sure that the event goes off without a hitch.
Courses
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AMA Training Series: Measuring Marketing ROI
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Accounting for Management Decisions
MBA628
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Business Marketing Strategy
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Business to Business Marketing
MBA766
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Financial Policy and Planning
MBA629
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Global Managing in the 21st Century
MBA626
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Global Marketing
MBA764
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Management of Information through Technology
MBA627
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Managment Communication & Negotiations
MBA625
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Promotions Management
MBA761
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Quantitative Methods in Decision Making
MBA630
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Strategic Insight & Implementation
MBA642
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Strategic Marketing Management
MBA632
Honors & Awards
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Pinnacle Award for Excellence in Marketing
Dentsply Sirona
Awarded once annually to the marketing associate/s who demonstrate Marketing Excellence. This award is peer-nominated and selected by a team of VPs, and is presented at the Dentsply Sirona National Sales Meeting in front of over 1,000 team members.
Languages
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Spanish
Professional working proficiency
Organizations
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Association of National Advertisers
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Charlotte American Marketing Association
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Recommendations received
4 people have recommended Kassandra
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PhotoShelter just launched a new integration with CI HUB! That means PhotoShelter for Brands users can now connect their media libraries with popular…
PhotoShelter just launched a new integration with CI HUB! That means PhotoShelter for Brands users can now connect their media libraries with popular…
Shared by Kassandra Costa, MBA
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