“I had the privilege of thriving under Kay's exceptional leadership as the director of creative and strategy in Meta's partnership marketing. Kay's visionary approach, akin to Nirvana's iconic album "Nevermind," embodies a remarkable equilibrium of creative, cultural, and business impact. Despite the hurdles of the pandemic, reorganizations, and lay-offs, Kay's profound understanding of the creative/cultural landscape, coupled with her forward-thinking perspective on our business, continually ignited my strategic and creative drive, enabling me to seize untapped opportunities, soar to new heights, and deliver my most exceptional work. I am eternally grateful to her her for not only recognizing my untapped leadership potential when others overlooked it, but also for empowering me to cultivate and unleash my expertise within the world of creators. I am immensely proud to be a reflection of her achievements, forever filled with admiration and excitement for the teams and organizations fortunate enough to experience the magic of her awe-inspiring leadership.”
Activity
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WARC- my favorite topic, creativity & media!
WARC- my favorite topic, creativity & media!
Shared by Kay Hsu
Licenses & Certifications
Publications
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Tipps zum erfolgreichen Auftritt auf Instagram mit Mittelständlern
Mittlestand Nachrichten - Germany
See publicationTipps zum erfolgreichen Auftritt auf Instagram mit Mittelständlern
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What's the best format for your brand's story
Forbes
See publicationhttps://www.forbes.com/sites/paularmstrongtech/2017/07/19/whats-the-best-ad-format-for-your-brands-story/#20df08fb95bc
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PLUS D'UN MILLION D’ANNONCEURS SUR INSTAGRAM
Strategies France
See publicationPLUS D'UN MILLION D’ANNONCEURS SUR INSTAGRAM
21/06/2017 - par Propos recueillis par Alain Delcayre
Présente aux Cannes Lions, Kay Hsu, Global Leader Instagram (Facebook), évoque les ambitions de l’application de partage de photos et de vidéos. -
Instagram's Living Frame at Cannes 2017
AwWeek
See publicationFrom Oculus Rift to Rice Krispies, Go Inside Facebook Beach and Instagram’s Installation at Cannes
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Interactive Instagram Just Add Stories
Communication Arts
See publicationA new world of creativity brought to you by Instagram Stories.
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How to Boost Your Business on Instagram
Arabian Business
See publicationSocial media platform shares top tips about how brands should create on the app
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Check Out Instagram’s Art Installation About Creativity and Fluidity at Cannes
Ad Age
See publicationCANNES, France—About 90 million Americans, roughly 34 percent of all U.S. mobile phone owners, will log on to Instagram at least once a month this year, according to eMarketer. Overall, the mobile app is attracting as many as 400 million monthly users worldwide, and more or less every brand from Hollister to your local hardware store is taking notice.
But Instagram isn't resting on the laurels of its explosive growth at Cannes Lions, where it's exhibiting on its parent company's Facebook…CANNES, France—About 90 million Americans, roughly 34 percent of all U.S. mobile phone owners, will log on to Instagram at least once a month this year, according to eMarketer. Overall, the mobile app is attracting as many as 400 million monthly users worldwide, and more or less every brand from Hollister to your local hardware store is taking notice.
But Instagram isn't resting on the laurels of its explosive growth at Cannes Lions, where it's exhibiting on its parent company's Facebook Beach along the French Riviera.
Instagram wants to inspire marketers with the key element of life: water. The exhibit includes an "iceberg room" that features a large sculpture by artist Sean Yoro, who works under the alias "Hula."
"Water is the lifeblood, and it takes many different forms," said Kay Hsu, Instagram creative lead for the Facebook Creative Shop. "We picked the most creative, the most visually compelling, the best stories that spoke to water."
Passersby can have their photos taken behind an indoor waterfall, and they can, of course, share it with their friends on social media. Meanwhile, marketers can look at case studies from brands like Sonic and Volvo.
"We want all the creative and advertising folks to come in and feel the potential of the platform," Hsu said.
Hsu gave Adweek an exclusive tour of the activation Monday. Check out the experience in the video above.
Here are the winning submissions from #WaterInMotion:
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Cannes Lions 2017 – cómo hacer el mejor contenido en Instagram: Kay Hsu, entrevista exclusiva
Merca20 - Mexico
See publicationCannes Lions 2017 – cómo hacer el mejor contenido en Instagram: Kay Hsu, entrevista exclusiva
Honors & Awards
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These are the 21 powerful executives to know behind Facebook's $55 billion ads business
Business Insider
Hsu joined Instagram in 2014 after stints at agencies Huge and LBi to develop some of the app's first advertisements.
Five years later, Instagram has 1 billion daily users and is playing a growing role for Facebook as it looks to diversify its revenue outside of the flagship app.
Hsu coaches advertisers on how to make ads for Instagram, including its creative and newer formats like Stories. Stories are a big focus for Facebook as more advertisers shift from running ads in feeds to…Hsu joined Instagram in 2014 after stints at agencies Huge and LBi to develop some of the app's first advertisements.
Five years later, Instagram has 1 billion daily users and is playing a growing role for Facebook as it looks to diversify its revenue outside of the flagship app.
Hsu coaches advertisers on how to make ads for Instagram, including its creative and newer formats like Stories. Stories are a big focus for Facebook as more advertisers shift from running ads in feeds to the ephemeral format, and Hsu advises brands to focus on vertical content that uses quick cuts and sound. -
Top 20 Women in marketing
Agency Spotter
https://co.agencyspotter.com/top-20-women-marketing/
Only 30.2% of women hold leadership positions in the marketing agency world, which is a slightly lower figure than the past two years, according to Campaign and the Institute of Practitioners in Advertising (IPA). On the brand side, just 4% of Fortune 500 companies are led by a female CEO and only 19% of senior management positions are held by women.
The need for diversity, not only in the marketing and advertising industry, but…https://co.agencyspotter.com/top-20-women-marketing/
Only 30.2% of women hold leadership positions in the marketing agency world, which is a slightly lower figure than the past two years, according to Campaign and the Institute of Practitioners in Advertising (IPA). On the brand side, just 4% of Fortune 500 companies are led by a female CEO and only 19% of senior management positions are held by women.
The need for diversity, not only in the marketing and advertising industry, but across all industries is more apparent than ever with the latest controversies in Hollywood and Silicon Valley.
We are proud to highlight the top women in marketing. These women are innovative, creative female leaders walking the walk and talking the talk. Join us in applauding some of the top women across marketing and advertising. Whether they are at an agency, leading a corporate brand, or working across industries, we are thankful they are helping lead the way forward.
Kay Hsu is one of the most creative leaders in the world. Her work with Facebook and most notably “The Creativity in Water” art installation she developed at Cannes Lion 2016 for Instagram was a big attention grabber. As the Global Instagram Lead, Kay was vital in getting big brands to leverage Instagram Stories for engagement and marketing. -
The Most Creative Women in Advertising 2017
Business Insider
http://www.businessinsider.com/the-most-creative-women-in-advertising-2017-4/#23-kay-hsu-global-instagram-lead-at-the-facebook-creative-shop-15
Ranked #23 on the top 30 Most Creative Women in Advertising.
As the global Instagram lead at Facebook Creative Shop, Kay has been instrumental in getting brands to adopt the Instagram stories format.
Before joining Instagram, Hsu worked in agencies Iris, Huge, and LBI with clients like TOMS, Sony, Diageo, Seamless.com, J&J, and…http://www.businessinsider.com/the-most-creative-women-in-advertising-2017-4/#23-kay-hsu-global-instagram-lead-at-the-facebook-creative-shop-15
Ranked #23 on the top 30 Most Creative Women in Advertising.
As the global Instagram lead at Facebook Creative Shop, Kay has been instrumental in getting brands to adopt the Instagram stories format.
Before joining Instagram, Hsu worked in agencies Iris, Huge, and LBI with clients like TOMS, Sony, Diageo, Seamless.com, J&J, and Nike.
During Super Bowl 51 Hsu worked with Bud Light and Buick to run the brands' first ads in Stories. She also brought brands Pepisco, Ben & Jerry's, The Honest Company, and Maybelline to Instagram.
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Webby's - Integrated Mobile Experience
Webby's
http://webbyawards.com/winners/2012/mobile-apps/mobile-apps-categories-handheld-devices/integrated-mobile-experience/sony-xperia-studio/
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Strategic Excellence - Hijacking an Icon of Food Delivery in New York (Seamlessweb)
Jay Chiat
http://www.aaaa.org/wp-content/uploads/2016/10/BBH-Seamless-Silver.pdf
http://www.adweek.com/agencyspy/4as-reveal-shortlist-for-2011-jay-chiat-awards/23006
Organizations
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Cancer Care
Member/ Gala Fundraiser Board Member
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