Keitha Maciel

Keitha Maciel

Suwanee, Georgia, United States
3K followers 500+ connections

Join to follow
Marketing Edge Academy

About

Head of marketing with 15+ years of B2B and B2C experience specializing in developing and…

Courses by Keitha

Articles by Keitha

Activity

Join now to see all activity

Experience

  • Marketing Edge Academy

    United States

  • -

  • -

    Greater Atlanta Area

  • -

    Greater Atlanta Area

  • -

    Alpharetta, GA

  • -

    Norcross,GA

  • -

Education

  • Fielding Graduate University Graphic

    Fielding Graduate University

    Concentration brand psychology, audience engagement and neuromarketing. Identify core audience and develop a psychology-based personas. Understand the psychology of human motivation and gain insight on how visual perception impacts media design and message. Discover ways to improve the persuasive effect of media campaigns as well as designing a brand story for a transmedia and participatory environment. Understand the impact of neuroimaging technologies on neuromarketing research.

  • -

    Experience developing an Internet marketing strategy that includes SEO, PPC, brand development, multi-media presentations, social networking, and mobile marketing.

Publications

  • Fixed or ARM-Which Loan Program Should I Choose?

    Atlanta Tribune-The Magazine

    Real estate advice for homebuyers

  • Neuromarketing - A Viable Approach to Predict Buyer Behavior

    -

    This research paper explores the emergence of neuromarketing as a viable approach that is being used to predict purchase behavior. Neuromarketing studies gather and obtain objective information regarding consumer behavior based on the response to certain stimuli without having to rely on subjective self-reported responses as with traditional marketing research tactics. Based on this data, researchers are able to use a variety of neuromarketing tools to gauge appeal and purchase intent. The…

    This research paper explores the emergence of neuromarketing as a viable approach that is being used to predict purchase behavior. Neuromarketing studies gather and obtain objective information regarding consumer behavior based on the response to certain stimuli without having to rely on subjective self-reported responses as with traditional marketing research tactics. Based on this data, researchers are able to use a variety of neuromarketing tools to gauge appeal and purchase intent. The entertainment, advertising along with food and beverage industry and others have used neuromarketing to predict buyer behavior validating its broad application with a strong value proposition of increasing sales and improving ROI.

Courses

  • Behavioral Economics in Action

    -

  • Consumer Neuroscience & Neuromarketing

    -

  • Direct Response Copywriting

    -

  • Graphic Design & Visual Communications

    -

  • Principles of Persuasion

    -

Honors & Awards

  • VIP- Woman of the Year, 2016-2017

    National Association of Professional Women

  • DMA International ECHO Award Finalist

    Direct Marketing Association

    Integrated marketing campaign

Languages

  • English

    Native or bilingual proficiency

Organizations

  • National Association of Professional Women

    Member

    - Present

  • Neuromarketing Science & Business Association

    Member

    - Present

  • SuperNova Digital Atlanta Conference

    Speaker

    -

Recommendations received

6 people have recommended Keitha

Join now to view

More activity by Keitha

View Keitha’s full profile

  • See who you know in common
  • Get introduced
  • Contact Keitha directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Others named Keitha Maciel

1 other named Keitha Maciel is on LinkedIn

See others named Keitha Maciel

Add new skills with these courses

See all courses