“Keith was one of the best managers I have ever had the pleasure to work under. Not only does he have a brilliant mind when it comes to all things social, but he cares deeply about the people he works with. Although we no longer work together, he continually reaches out to see how I’m doing, which truly speaks volumes to his character. He’s a strong leader, incredibly knowledgeable in the digital space, and he always has your back no matter what. Whatever the job is, Keith Kunis is the man you want to hire. ”
About
Sneaker-loving department head and digital strategist on global initiatives, telling…
Activity
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🏎️⚡️ Nike Virtual Studios is hiring! ⚡️🏎️ We're looking for an Art Director to help cover a maternity leave. Come join us for 6-months as we…
🏎️⚡️ Nike Virtual Studios is hiring! ⚡️🏎️ We're looking for an Art Director to help cover a maternity leave. Come join us for 6-months as we…
Liked by Keith Kunis
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It's official! Kimi Peterson and I are co-captains of creative at The Alt League! We've had a blast so far and it's only just the beginning... It is…
It's official! Kimi Peterson and I are co-captains of creative at The Alt League! We've had a blast so far and it's only just the beginning... It is…
Liked by Keith Kunis
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🚨 TONIGHT 🚨 Kamp Grizzly Gallery celebrates 25 Years of Portland's Street Roots. For a quarter of a century, Street Roots has published a weekly…
🚨 TONIGHT 🚨 Kamp Grizzly Gallery celebrates 25 Years of Portland's Street Roots. For a quarter of a century, Street Roots has published a weekly…
Liked by Keith Kunis
Experience
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Education
Volunteer Experience
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Volunteer
Oregon Food Bank
Social Services
I've had the opportunity to volunteer at the Oregon Food Bank a few times. It's astonishing the amount of food you can help package up, and prepare for delivery to families all over the state with a good group focused on helping.
Projects
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TRILLBLAZIN
- Present
A passion project developed by myself and friend, Ira Lafontaine. Trillblazin combines four of my favorite things: social media, street-wear, Trail Blazers, and trolling. We started the project as an Instagram channel paying homage to our favorite Trail Blazer era- The Jail Blazers
We used short, often snarky copy that was really only there to highlight these amazing images of our childhood heroes. The IG quickly grew and we added Twitter to the mix. We knew we wanted to Twitter to be…A passion project developed by myself and friend, Ira Lafontaine. Trillblazin combines four of my favorite things: social media, street-wear, Trail Blazers, and trolling. We started the project as an Instagram channel paying homage to our favorite Trail Blazer era- The Jail Blazers
We used short, often snarky copy that was really only there to highlight these amazing images of our childhood heroes. The IG quickly grew and we added Twitter to the mix. We knew we wanted to Twitter to be the place we could let Trillblazin's brand voice be heard. We made ourselves apart of the conversation and soon became the conversation. We engaged in ways no right-minded strategist would ever suggest and it worked.
I continue to use Trillblazin as a testing ground for my professional career. It's shown me that there is more than one way to get a brand's point across. That is especially true for social media which all too often misses the mark because most brands are aiming at the same target.Other creators -
Honors & Awards
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Best Multi-Platform Campaign
Shorty Awards
This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.
OBJECTIVE
During the Olympics, a few stories are recycled over and again. But, according to the 300 million daily Olympics-related searches, people are curious about so much more. We wanted join our users in being part of…This award honors the most effective and creative campaign spanning multiple digital and social platforms. Entry should describe how content was modified and enhanced for each platform, worked together to create a unifying message and succeeded in meeting its goals.
OBJECTIVE
During the Olympics, a few stories are recycled over and again. But, according to the 300 million daily Olympics-related searches, people are curious about so much more. We wanted join our users in being part of the global Olympics conversations by sharing unique insights about the games while making data (derived from trending Olympics searches) fun, enjoyable, and easy to understand. And at the same time draw a more consumer-based audience to the Google Trends' robust tools-based website.
STRATEGY
Our strategy was to surface and share Olympics-based Search trends that only Google can provide. We analyzed the data and shared search stories alongside charming, playful and highly adaptable characters called Googins. The Googins are born from data visualizations – the points and lines of the trends they define.
To determine where and when to insert Googins into the conversation, we built an always-on response lab made up of data scientists, strategists, writers, designers, and engineers working together from kickoff through the closing ceremonies. As data came in about trends and topics, our team was ready to respond in a matter of minutes. We created 200 unique trend stories that lived in Google Search, on Google Trends' website, and on 13 owned social platforms. The coverage spanned 17 Days, covering 10,500 Athletes, 206 Countries, and 300 Events.
RESULTS
Our campaign had twice as much reach as any of the Olympic sponsors. We kept users engaged for an average of 3 minutes, with just a 7% bounce rate. We reached 1.8 billion people in 142 countries, with a real-time response creating over 200 stories spanning all 17 days of the competition.
http://shortyawards.com/9th/olympics -
Best Use Of Instagram
Shorty Awards
This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.
OBJECTIVE
When adidas signed James Harden, basketball's most enigmatic star, interest in his new signature shoe was white-hot.
But there was one problem… it wasn't ready yet.
Our challenge: Build hype for the Harden Vol. 1 with the 15 year-old hoops fan…This award honors the best use of Instagram for a campaign, post or project. Describe how you integrated Instagram into your campaign, how it enhanced your message and how it met or exceeded your goals and objectives.
OBJECTIVE
When adidas signed James Harden, basketball's most enigmatic star, interest in his new signature shoe was white-hot.
But there was one problem… it wasn't ready yet.
Our challenge: Build hype for the Harden Vol. 1 with the 15 year-old hoops fan for three months straight. Get them excited. Keep them engaged. Without ever actually showing the shoe.
Remember, these are teen boys we're trying to reach and entertain. Notoriously short attention spans. Lots of competing interests. Prefer playing video games to almost anything else.
Our answer: Project Harden, a campaign as dynamic, disruptive and unpredictable as Harden himself.
Adidas's new positioning around creativity and the creator mindset lent itself to bold work, paving the way for a subversive approach.
It was a scrappy plan primarily focused on pushing the outer limits of a single, visually-rich platform--Instagram--and giving voice to a community of super fans....
http://shortyawards.com/category/9th/use-of-instagram
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Best In Technology *Honorable Mention
Shorty Awards
Our team brought in an Honorable Mention for Best In Technology at the Shorty Awards on our campaign HTC Creatography. I loved working on this campaign. We took influencer relationships and mobile created content to another level. Check it out here: http://industry.shortyawards.com/nominee/7th_annual/och/htc-creatography
Languages
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English
Native or bilingual proficiency
Recommendations received
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LinkedIn User
4 people have recommended Keith
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