“Kelsey is by far the best manager that I’ve had the privilege of working for. I learned all I know about AB Testing and Personalization from her. At adidas, she came in to stand up an in-house testing team and I became one of her direct reports. I knew relatively little at the time but she took a chance on me and invested the time and energy needed for me to succeed. I am thankful for the foundations she gave me and I owe her so much for everything she has taught me. As a leader on the Consumer Experience team, Kelsey navigated ambiguity and a large, matrixed organizational setup with grace. She built relationships not only with her peers locally, but also across time zones and countries with the partners and teams in the Global organization. Representing a team and coordinating with partners long-distance can be extremely challenging, but I attribute Kelsey's success to her ability to articulate complex topics with extreme detail and specificity. If you had a meeting with Kelsey, there is almost never anything left unclear or unresolved at the end. After establishing a strategic vision and demonstrating a penchant for leadership, she elevated into the role of Director of Consumer Experience to represent our function and champion a consumer-first mindset among the other Senior Leaders. What I appreciated is that she recognized the importance of prioritization. Every organization operates under limited capacity and bandwidth. Oftentimes it is easy to say 'yes' to supporting the topic of the week/day. Kelsey understands this and is not afraid to educate peers if and when an action could delay her team from making progress towards bigger opportunities that may have greater impact on the business. Kelsey's superpower is empowering her team and removing barriers to help them find success. She is a beacon of positivity, optimism, and genuinely such a fun person to be around. If you're looking for a leader who will bring value, growth, and people development to your company, look no further.”
About
I'm a student of the digital consumer experience who loves challenging my assumptions…
Activity
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Last week I had the wonderful opportunity to speak on a panel at The Trade Desk's Summer Happening in LA. The session focused on measurement and…
Last week I had the wonderful opportunity to speak on a panel at The Trade Desk's Summer Happening in LA. The session focused on measurement and…
Liked by Kelsey Kenady
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Drop me a line if you’ll be at eTail Boston, August 12-15! 🤳🛍️ To find out more about the event, click here: https://lnkd.in/eDExXHZn #eTail25…
Drop me a line if you’ll be at eTail Boston, August 12-15! 🤳🛍️ To find out more about the event, click here: https://lnkd.in/eDExXHZn #eTail25…
Shared by Kelsey Kenady
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We are pleased to announce that Giovanni Valentini has been appointed as the CEO of Amorepacific's North America RHQ. He will be in charge of…
We are pleased to announce that Giovanni Valentini has been appointed as the CEO of Amorepacific's North America RHQ. He will be in charge of…
Liked by Kelsey Kenady
Experience
Education
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Northwestern University
Activities and Societies: Pi Beta Phi Fraternity for Women, Order of Omega, Student Appropriations and Finance Committee, Northwestern Associated Student Government, ISBE Analytics, Northwestern Class Alliance, A&O Productions, Dance Marathon productions committee Leadership positions: VP of Public Relations for Associated Student Government, Director of Communications for ISBE Analytics, Head of PR for student government presidential campaign, VP Finance for Pi Beta Phi, Panhellenic Recruitment Counselor
Academic Accomplishments: Undergraduate Leadership Program Certificate, Teacher's Assistant for Team Leadership and Decision Making (Comm. 250), Summer Internship Grant Program 2010 Recipient
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This 6-week online course covered key user interaction principles including...
+ Natural interaction
+ Collaborative computer interaction
+ Intelligent user interfaces and prototyping
+ Multimedia, speech, and vision in computer interaction -
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This online program covered three pillars of analytics: Descriptive Analytics, Predictive Analytics, and Prescriptive Analytics.
Objectives:
+ Understand new and best-practice methods used to collect data
+ Gain new insight on user behavior
+ Learn the appropriate tools for predicting future outcomes
+ Employ real-world business analytics utilized at top firms
+ Formulate data-driven recommendations to inform strategic business decisions -
As part of a 3-month study and intern abroad program, I completed courses in marketing, media, and general business practices.
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Licenses & Certifications
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Human-Computer Interaction for User Experience Design
MIT Computer Science and Artificial Intelligence Laboratory (CSAIL)
Volunteer Experience
Courses
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Consumer Insights
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Contemporary Issues in Business
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Diversity in the British Workplace
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Integrated Marketing Communications
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Mad Communications in Mad Men
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Marketing in the UK Environment
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New Media Challenges
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Psychology
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Strategies & Paradigms in Leadership
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Theories of Mediated Communication
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Theories of Persuasion
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Honors & Awards
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adidas Director Development Experience Program
adidas
Completed internal leadership program enabling Directors and Sr Directors to promote a winning culture by managing high-performing teams and leveraging the DDE leadership framework to execute company strategy.
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Old Navy’s Annual “Golden Flip Flop” Leadership Award
Old Navy
Received Old Navy’s "Like A Boss" leadership award and recognized for establishing the company’s Test & Learn program during an all-company town hall meeting.
Languages
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English
Native or bilingual proficiency
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French
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Spanish
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Recommendations received
4 people have recommended Kelsey
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