Ken Bowen

Here at MECLABS Institute, parent company of MarketingExperiments, we never stop testing. Whether it be subject lines, email copy, Web clinic format or landing pages, a day rarely goes by where there isn’t an experiment taking place within our campus. This culture of testing extends far beyond just the optimization team — it permeates the entire organization. Case in point, a recent Twitter test imagined by our resident marketing operations specialist, Walker Ragland.

Get four key insights about newspaper paywalls and digital subscriptions from research with 900 U.S. news consumers. Featuring contributions from senior executives at the New York Times, Boston Globe, and the Economist.

As marketers, most of us are familiar with the basics of search engine optimization, and how we can leverage certain industry-specific keywords and headlines in order to increase page visibility for our target audience.

Without a robust understanding of how prospects are actually interacting with search engines, how can we be confident that our SEO strategies are grounded in reality, rather than based on hunches or our own individual search biases?

When optimizing our pages, typeface can often get overlooked in favor of more obvious elements, such as page layout, call-to-action, imagery, etc. As the Baskerville Experiment proves, however, in today’s hypercompetitive market, we can no longer afford to leave any page element untested.

For decades, Radio Shack was one of America’s most trusted and beloved brands. It was a place where DIYers sought parts and advice, where the brightest minds gathered to share ideas and where the latest in technological innovation was showcased. Radio Shack was a mecca for tinkerers looking for that specific part, students looking for science project materials and tech enthusiasts looking for cutting-edge products.

How did Radio Shack, a company that once had a market capitalization of… Show more

For decades, Radio Shack was one of America’s most trusted and beloved brands. It was a place where DIYers sought parts and advice, where the brightest minds gathered to share ideas and where the latest in technological innovation was showcased. Radio Shack was a mecca for tinkerers looking for that specific part, students looking for science project materials and tech enthusiasts looking for cutting-edge products.

How did Radio Shack, a company that once had a market capitalization of over $15 billion, fall so mightily that it is now in the process of auctioning off its name for a mere $20 million?

The answer is simple:

By turning its back on its authentic value proposition, foregoing specificity for generality and neglecting the legacy customer that had historically facilitated Radio Shack’s success.

Part 2 - http://tinyurl.com/KB-RSpart2; Part 3 - http://tinyurl.com/KB-RSpart3 Show less

What Jacksonville’s Hemming Plaza Can Learn from the Historic Restoration of New York’s Bryant Park by Metro Jacksonville contributor Ken Bowen. This article forecasted and influenced genuine change in Jacksonville, Florida's most strategically important block.