Marc Kermisch

Red Wing Shoe Company has kept pace with the digital forces changing all of our industries through key partnerships with its vendors and investing in its employees.

Amazon’s goal is to relentlessly focus on the customer and let them buy anything they want at the lowest price possible. Their approach to accomplish this vision/mission has been twofold: reduce the friction of purchasing and receiving a product, and create an endless aisle of goods available to the consumer. Amazon Prime, one-click purchasing, two-day shipping on almost all products, one-hour shipping on select products, voice enabled, Amazon Fulfillment, and third party marketplaces are some… Show more

Amazon’s goal is to relentlessly focus on the customer and let them buy anything they want at the lowest price possible. Their approach to accomplish this vision/mission has been twofold: reduce the friction of purchasing and receiving a product, and create an endless aisle of goods available to the consumer. Amazon Prime, one-click purchasing, two-day shipping on almost all products, one-hour shipping on select products, voice enabled, Amazon Fulfillment, and third party marketplaces are some of the ways that Amazon accomplishes their goal. Show less

Red Wing Shoes overcame several legacy technology and business process hurdles to modernize its antiquated point-of-sale software.

It’s no surprise then that Kermisch believes in the importance of both the past and present when it comes to technology, manufacturing, and how his employees interact with one another.

Sales operations functions can span from reinforcing the sales processes, to training and coaching on sales tools

(Page 37) Information Technology departments used to be at the center of technology procurement. Gating access to technology for their companies, controlling systems used by employees, protecting architecture, validating scale and ensuring security. Over the past decade, IT has seen its ability to influence technology procurement dwindle. With the explosion of consumerized technology choices from smart phones to cloud services, technology users have more choice and ability to procure their own… Show more

(Page 37) Information Technology departments used to be at the center of technology procurement. Gating access to technology for their companies, controlling systems used by employees, protecting architecture, validating scale and ensuring security. Over the past decade, IT has seen its ability to influence technology procurement dwindle. With the explosion of consumerized technology choices from smart phones to cloud services, technology users have more choice and ability to procure their own technology than ever before.
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