Kevin Budelmann

Kevin Budelmann

Grand Rapids, Michigan, United States
8K followers 500+ connections

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    Business Consulting, Brand Consulting, Brand Design, Brand Marketing, UX Research, User Experience Design (UED), Interaction Design, Marketing Strategy, Product Marketing, and Content Marketing

About

As the co-founder and president of Peopledesign, a strategic design firm in Michigan, I…

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Activity

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Experience

  • Peopledesign Graphic

    Peopledesign

    Global

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    Global

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    Global

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    Global

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    Global

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    Global

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    Greater Chicago Area

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    Greater Grand Rapids, Michigan Area

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    Greater Chicago Area

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    Chicago

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    Greater Grand Rapids, Michigan Area

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    Greater Grand Rapids, Michigan Area

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    Greater Grand Rapids, Michigan Area

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    Greater Grand Rapids, Michigan Area

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    Greater Grand Rapids, Michigan Area

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    Greater Pittsburgh Area

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    Greater Pittsburgh Area

Education

  • Institute of Design (ID) Graphic

    IIT Institute of Design

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    Activities and Societies: Executive Education sponsored by AIGA.

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    Activities and Societies: Andrew Carnegie Scholar, Apple Computer Design Award Winner, Study Abroad Program Selectee

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    Activities and Societies: Studied at the School for Design in St. Gallen.

Licenses & Certifications

Volunteer Experience

  • INDEAL Cares Graphic

    Executive Committee Member

    INDEAL Cares

    - 2 years 1 month

    Health

  • REP4 Graphic

    Core Team Member

    REP4

    - 2 years

    Education

    Helping to build the concept, brand, and innovation path to rethink education and increase equity.

  • BIFMA Graphic

    Outreach & Learning Committee Member

    BIFMA

    - Present 5 years 7 months

    Education

    Working with the outreach team to improve how the industry organization serves its members.

  • IxDA Graphic

    President

    IxDA

    - 5 years 1 month

    Education

  • President, Board Of Directors Member

    APDF (Association of Professional Design Firms)

    - 3 years 6 months

    Education

  • AIGA Graphic

    Chapter President and Co-Founder

    AIGA

    - 1 year 6 months

    Arts and Culture

Publications

  • Brand Identity Essentials (Revised and Expanded): 100 Principles for Building Brands

    Rockport Publishers

    A lot has been written about brands, but brand builders often lack the structure and approach to make a difference. Brand Identity Essentials lays a foundation for brand-building, defining the tools and building blocks and illustrating the construction of strong brands through examples of world-class design.

    Other authors
    See publication

  • Brand Identity Essentials

    Rockport Publishers

    Logos, Identities, Brands...What's the difference?

    Design terms are too often used inconsistently, leading to confusion for designers as well as clients. Contrary to common usage, the words "logo," "identity," and "brand" are not interchangeable.

    Brand Identity Essentials lays a foundation for brand-building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.
    • A one-stop reference for connecting…

    Logos, Identities, Brands...What's the difference?

    Design terms are too often used inconsistently, leading to confusion for designers as well as clients. Contrary to common usage, the words "logo," "identity," and "brand" are not interchangeable.

    Brand Identity Essentials lays a foundation for brand-building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design.
    • A one-stop reference for connecting visual design elements for logos to branding concepts.
    • Explores S/M/L (small, medium, and large) dynamics of identity design: graphic identities, identity programs, brand identities.
    • Demonstrates core identity design principles through a clear organizational structure and a variety of sources and examples.


    Brand Identity Essentials celebrates well-executed brand programs as well as really great marks.

    Other authors
    See publication

Courses

  • Behavioral Finance

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  • Design Analysis

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  • Design Communication

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  • Design Planning

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  • Design Synthesis

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  • Designing Interactions

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  • Diagrams & Data Visualization

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  • Innovative Narratives

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  • Problem Framing

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  • Product Portfolio Planning

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  • Prototyping Methods

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  • Service Design

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  • Understanding Users I

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  • Understanding Users II

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  • Visualization Workshop

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Projects

  • Brand Identity Essentials

    - Present

    Brand Identity Essentials, a book on designing logos and building brands, has been translated into six languages and is available worldwide. An expanded iBook version will be available soon.

    Other creators
    See project

  • Guest Lecturer for Aquinas College

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    I have been asked on occasion to be a guest lecturer for a course entitled Managing the 21st Century Organization, a part of a Master of Management program.

    Other creators

  • Blogger for Metropolis Magazine

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    MetropolisMag.com delivers real-time architecture & design news, developments, and insight to 325,000+ average monthly visitors around the world.

    Other creators
    • Susan Szenasy
    See project

  • Blogger for Rapid Growth Media

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    Online magazine about positive growth of Grand Rapids and West Michigan. Features stories about art, entrepreneurship, innovation, development, and profiles the people and businesses that are pushing Michigan forward.

    See project

  • Blogger for RockPaperInk

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    RockPaperInk is a place for designers to come together to share their opinions, creations, and passion for the field.

    Other creators
    See project

  • Advisory Board Member for Keller Futures Center

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    The Keller Futures Center is a unique concept in community engagement and 21st Century learning. It is a living testament to West Michigan values of sustainability, design, and innovation and exists to extend that legacy for a whole new generation. I was asked to join its advisory board.

    Other creators
    See project

  • Introduction of Interface Hospitality

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    Interface is the world leader in environmentally responsible modular carpet. We’re engaged on several fronts for this innovative firm. One of our first projects together was a successful refocusing and repackaging of the offer for the growing hospitality market. The objective of the first phase of this work was to introduce a re-invigorated Interface Hospitality to influential A&D (architects and designers) specifiers and hospitality brand managers.

    Other creators
    See project

  • Revitalization of Guilford Of Maine

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    Despite being a top long time textile provider changes in their ownership – they were acquired, then spun off from flooring leader Interface – made for brand confusion in the marketplace. True leadership engaged Peopledesign to help find a clear new direction for their brand. We began with customer research to sort out markets and their needs, along with brand measures of the key players in each market. We brought the findings in and together established a new strategic path, leading with the…

    Despite being a top long time textile provider changes in their ownership – they were acquired, then spun off from flooring leader Interface – made for brand confusion in the marketplace. True leadership engaged Peopledesign to help find a clear new direction for their brand. We began with customer research to sort out markets and their needs, along with brand measures of the key players in each market. We brought the findings in and together established a new strategic path, leading with the strong performance attributes of the Guilford of Maine brand.

    Other creators
    See project

  • "Seeing" College Degree Track Syllabus

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    Contracted by Kendall College of Art & Design to author a course syllabus based on George Nelsonʼs book, "How to See," for their new Collaborative Design degree track.

    See project

Honors & Awards

  • 40 under 40

    Grand Rapids Business Journal

    Local business journal list of accomplished young leaders.

  • Andrew Carnegie Scholar

    Carnegie Mellon University

    The Andrew Carnegie Society Scholars are selected by their deans and department heads. These undergraduate seniors embody high standards of academic excellence combined with multi-dimensional characteristics such as volunteerism, involvement in student organizations, participation in sports or the arts and leadership.

  • Apple Student Design Award

    Apple Inc

    Apple sponsored student design competitions including students from schools like Carnegie Mellon University and the Royal College of Art in the early 1990s to help explore new areas of interaction design. My collaborative team (product designer, graphic designer, psychologist) was among the winners flown to Cupertino to present our concepts to Apple's Human Interface Group.

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