About
I’m a creative leader.
Now, you’ll notice that I didn’t say creative director, or…
Articles by Kevin
Contributions
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How can you write B2B copy that stands out?
The premise of this article is flawed: “You are not writing for consumers who make impulse purchases based on emotions. You are writing for professionals who make rational decisions based on facts, logic, and value.” You ARE writing for humans who have emotions. Whether writing for B2B or B2C, you need to make an emotional connection first and then share the rational reasons why your product is the right choice.
Activity
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Step 1: Host a dinner with amazing people! ✅ Step 2: Be inspired and learn! ✅ Step 3: Watch magic happen! ✅ Brendan Gahan this was truly amazing!…
Step 1: Host a dinner with amazing people! ✅ Step 2: Be inspired and learn! ✅ Step 3: Watch magic happen! ✅ Brendan Gahan this was truly amazing!…
Liked by Kevin Frank
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A script I wrote on how to put your company's needs ahead of your customers' needs: OPEN ON YOUR CUSTOMER ONLINE, READY TO BUY YOUR PRODUCT BLUE…
A script I wrote on how to put your company's needs ahead of your customers' needs: OPEN ON YOUR CUSTOMER ONLINE, READY TO BUY YOUR PRODUCT BLUE…
Posted by Kevin Frank
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I'm all-in on the all-electric future! I've joined General Motors as Head of Sustainability and Privacy Communications. The chance to shape strategy…
I'm all-in on the all-electric future! I've joined General Motors as Head of Sustainability and Privacy Communications. The chance to shape strategy…
Liked by Kevin Frank
Experience
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Honors & Awards
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AdAge A-List In-House Agency of the Year
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Campaign 40 over 40
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A long-ish list of shiny objects
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AdAge A-List In-House Agency of the Year (2022)
AdAge Best Places to Work (2020, 2021)
Campaign 40 over 40 (2021)
Cannes (1 Grand Prix, 2 Gold Lions, 1 finalist)
The One Show (2 silver, 1 bronze, 13 merit, 6 shortlist, Best Digital Campaign of the Decade nominee)
Communication Arts (5 advertising annual, 1 design annual, 5 shortlist)
D&AD (1 Black Pencil, 2 in book)
Clios (2 silver, 2 bronze, 3 shortlist)
National Addys (3 gold, 7 silver)
Obies (2 winners, 3…AdAge A-List In-House Agency of the Year (2022)
AdAge Best Places to Work (2020, 2021)
Campaign 40 over 40 (2021)
Cannes (1 Grand Prix, 2 Gold Lions, 1 finalist)
The One Show (2 silver, 1 bronze, 13 merit, 6 shortlist, Best Digital Campaign of the Decade nominee)
Communication Arts (5 advertising annual, 1 design annual, 5 shortlist)
D&AD (1 Black Pencil, 2 in book)
Clios (2 silver, 2 bronze, 3 shortlist)
National Addys (3 gold, 7 silver)
Obies (2 winners, 3 finalists, 3 merit)
AICP (2 winners)
Graphis (2 gold, 1 silver, 1 finalist)
Art Director's Club (1 silver)
Webbys (1 winner, 1 nominee, 1 honoree)
ANDYs (1 bronze)
Kellys (1 finalist)
London International Awards (1 finalist)
Effies (2 gold, 2 silver)
Adweek B2B Innovation Awards Brand of the Year and Next-Gen Team
Recommendations received
13 people have recommended Kevin
Join now to viewMore activity by Kevin
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I’m happy to share that I’ve started a new position as ECD at Anomaly! And that makes me a boomerang for the second time in my career (last time…
I’m happy to share that I’ve started a new position as ECD at Anomaly! And that makes me a boomerang for the second time in my career (last time…
Liked by Kevin Frank
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It’s time for a big change. On Monday, I start an exciting new job. I’ve devoted six years to building a coaching and consulting practice. After two…
It’s time for a big change. On Monday, I start an exciting new job. I’ve devoted six years to building a coaching and consulting practice. After two…
Liked by Kevin Frank
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I'm excited to share the tangible results of the progress we have made at InMobi in improving monetization for publishers, particularly on…
I'm excited to share the tangible results of the progress we have made at InMobi in improving monetization for publishers, particularly on…
Liked by Kevin Frank
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Informative piece from my partner, Kevin, on our thinking behind WestCap's recent investment in Siepe. Congrats, team!
Informative piece from my partner, Kevin, on our thinking behind WestCap's recent investment in Siepe. Congrats, team!
Liked by Kevin Frank
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This book truly is the gift that keeps on giving. Not only for honors like this but through its philanthropic mission to raise money for dementia…
This book truly is the gift that keeps on giving. Not only for honors like this but through its philanthropic mission to raise money for dementia…
Liked by Kevin Frank
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It's been a minute since I posted as Miles Benjamin Ellner was born on July 21. He won my heart from the minute my hands reached under his tiny arms…
It's been a minute since I posted as Miles Benjamin Ellner was born on July 21. He won my heart from the minute my hands reached under his tiny arms…
Liked by Kevin Frank
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Nothing like that first day of school feeling… Exceptionally excited to be aboard the pirate ship as Senior Creative at TBWA/Chiat/Day NYC 🏴☠️
Nothing like that first day of school feeling… Exceptionally excited to be aboard the pirate ship as Senior Creative at TBWA/Chiat/Day NYC 🏴☠️
Liked by Kevin Frank
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Creativity isn’t rocket science — it’s harder. In rocket science, thrust equals F = m dot * Ve + (pe - p0) * Ae. Always. In creative, two plus two…
Creativity isn’t rocket science — it’s harder. In rocket science, thrust equals F = m dot * Ve + (pe - p0) * Ae. Always. In creative, two plus two…
Posted by Kevin Frank
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Excited to be heading to Nashville this October with The One Club for Creativity to dive into the Brand-Side of creativity. Join us as we uncover the…
Excited to be heading to Nashville this October with The One Club for Creativity to dive into the Brand-Side of creativity. Join us as we uncover the…
Liked by Kevin Frank
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