About
I’m a creative leader.
Now, you’ll notice that I didn’t say creative director, or…
Articles by Kevin
Contributions
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How can you write B2B copy that stands out?
The premise of this article is flawed: “You are not writing for consumers who make impulse purchases based on emotions. You are writing for professionals who make rational decisions based on facts, logic, and value.” You ARE writing for humans who have emotions. Whether writing for B2B or B2C, you need to make an emotional connection first and then share the rational reasons why your product is the right choice.
Activity
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Feed Media Group (FMG) just had our annual offsite in Austin and it was both productive and a total blast. The grand finale was having THE one and…
Feed Media Group (FMG) just had our annual offsite in Austin and it was both productive and a total blast. The grand finale was having THE one and…
Liked by Kevin Frank
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"Why do you tag so many people and agencies in your posts?" Because they did the work. Give them the credit. Don't be an ass. How is this a…
"Why do you tag so many people and agencies in your posts?" Because they did the work. Give them the credit. Don't be an ass. How is this a…
Liked by Kevin Frank
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Excited to welcome Pepsi back to BBDO New York, there are a lot of fun things coming. Peter Kain, Marcelo Nogueira, Frederick Kovey, Eric…
Excited to welcome Pepsi back to BBDO New York, there are a lot of fun things coming. Peter Kain, Marcelo Nogueira, Frederick Kovey, Eric…
Liked by Kevin Frank
Experience
Honors & Awards
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AdAge A-List In-House Agency of the Year
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Campaign 40 over 40
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A long-ish list of shiny objects
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AdAge A-List In-House Agency of the Year (2022)
AdAge Best Places to Work (2020, 2021)
Campaign 40 over 40 (2021)
Cannes (1 Grand Prix, 2 Gold Lions, 1 finalist)
The One Show (2 silver, 1 bronze, 13 merit, 6 shortlist, Best Digital Campaign of the Decade nominee)
Communication Arts (5 advertising annual, 1 design annual, 5 shortlist)
D&AD (1 Black Pencil, 2 in book)
Clios (2 silver, 2 bronze, 3 shortlist)
National Addys (3 gold, 7 silver)
Obies (2 winners, 3…AdAge A-List In-House Agency of the Year (2022)
AdAge Best Places to Work (2020, 2021)
Campaign 40 over 40 (2021)
Cannes (1 Grand Prix, 2 Gold Lions, 1 finalist)
The One Show (2 silver, 1 bronze, 13 merit, 6 shortlist, Best Digital Campaign of the Decade nominee)
Communication Arts (5 advertising annual, 1 design annual, 5 shortlist)
D&AD (1 Black Pencil, 2 in book)
Clios (2 silver, 2 bronze, 3 shortlist)
National Addys (3 gold, 7 silver)
Obies (2 winners, 3 finalists, 3 merit)
AICP (2 winners)
Graphis (2 gold, 1 silver, 1 finalist)
Art Director's Club (1 silver)
Webbys (1 winner, 1 nominee, 1 honoree)
ANDYs (1 bronze)
Kellys (1 finalist)
London International Awards (1 finalist)
Effies (2 gold, 2 silver)
Adweek B2B Innovation Awards Brand of the Year and Next-Gen Team
Recommendations received
13 people have recommended Kevin
Join now to viewMore activity by Kevin
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If you’re looking for a brilliant creative, incredible leader and amazing human, check out Chris Perrins.
If you’re looking for a brilliant creative, incredible leader and amazing human, check out Chris Perrins.
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Very grateful to be joining Dentsu Creative as New York CCO. Thrilled that Vince Lim will be joining as Chief Creative Partner and we'll get to…
Very grateful to be joining Dentsu Creative as New York CCO. Thrilled that Vince Lim will be joining as Chief Creative Partner and we'll get to…
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TBT to the World Surf League Finals last week. Really fun day! Also really hard to watch perfect A-frames go unridden during heats. Normally there…
TBT to the World Surf League Finals last week. Really fun day! Also really hard to watch perfect A-frames go unridden during heats. Normally there…
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Excited, humbled, proud and just a little tired after being part of this groundbreaking launch. https://lnkd.in/eWeyFWyw
Excited, humbled, proud and just a little tired after being part of this groundbreaking launch. https://lnkd.in/eWeyFWyw
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Somehow, I fit four minutes into two minutes: https://lnkd.in/enWXCJ-b I love that this "2 Minutes With Patrick Bennett of Jack Morton" article is a…
Somehow, I fit four minutes into two minutes: https://lnkd.in/enWXCJ-b I love that this "2 Minutes With Patrick Bennett of Jack Morton" article is a…
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It's here, it's here--six months of work for the interactive launch of iPhone 16 Pro. Amazing to be a part of this team -- and see every single…
It's here, it's here--six months of work for the interactive launch of iPhone 16 Pro. Amazing to be a part of this team -- and see every single…
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