“Kim and I worked together for 7 years in various capacities while growing Coursera. The majority of the time I was the SVP/GM of Enterprise, and she was the CMO. We sat on the executive team together and were responsible for company growth alongside our estaff peers. Kim was instrumental in pioneering a freemium acquisition model based on our stackable products that has since become industry standard. She was always a key voice in strategic planning, combining a strong customer and data-centric view with her creative and innovative problem solving skills. She is great at taking what can be complex and focusing in on what really matters to move the company forward. She is an authentic, human-centric leader who played a key role in shaping Coursera's work culture and values developing talent. She also fostered a very strong sales and marketing partnership where we acted as one team to solve pipeline challenges and iterate on product market fit. I think Kim would be an asset to any growth company looking to solidify their marketing and go to market strategy, drive growth, and build their team and culture in a CMO, board, or advisory role.”
About
I am a technology marketer and mom of three who is passionate about using my experience…
Activity
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Early-stage SaaS founders: You’re setting your VP of Sales up to fail by putting them in a hole before they even start. Want to dig them…
Early-stage SaaS founders: You’re setting your VP of Sales up to fail by putting them in a hole before they even start. Want to dig them…
Liked by Kim Caldbeck
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Meet Keith Richey — one of our incredible Operating Advisors. ✨ Keith is a marketing leader who brings 20+ years of experience to our…
Meet Keith Richey — one of our incredible Operating Advisors. ✨ Keith is a marketing leader who brings 20+ years of experience to our…
Liked by Kim Caldbeck
Experience
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Education
Licenses & Certifications
Honors & Awards
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The Forbes Entrepreneurial CMO List: 2022
Forbes
One of 50 marketers to be recognized in the Forbes inaugural Entrepreneurial CMOs List recognizing CMO's whose entrepreneurial spirit and actions are helping transform not only their brands but marketing, commerce and, often times, culture itself. https://www.forbes.com/sites/sethmatlins/2022/04/22/the-forbes-entrepreneurial-cmo-list-2022/?sh=38baecbc467d
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2021 Silver Stevie Winner in the Female Executive of the Year -- Consumer Services - 11 to 2,500 Employees
The Stevie Awards
Silver Stevie Winner for Female Executive of the Year in Consumer Services 11-2,500 employees: https://stevieawards.com/women/2021-stevie-award-winners
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Business Insiders CMOs to Watch in 2021
Business Insider
Included in Business Insiders CMOs to Watch in 2021 list: https://markets.businessinsider.com/news/stocks/the-chief-marketing-officers-to-watch-in-2021-7
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Campaign US's CMO 50
Campaign US
Part of Campaign US’s first annual list of 50 trailblazing marketers. https://www.campaignlive.com/article/cmo-50-kim-caldbeck/1717631
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