“I recently had the opportunity to have Kim France as a part of my digital production team. Kim worked for us handling Content Management work and also served in a Junior Project Manager role. In the position Kim managed a variety of programs from full content management supported websites/programs, website content updates and our entire eblast program. Kim is a true professional, She has great communicative skills, excellent with presentations, works well with her peers and senior management. Kim was also forward thinking with her execution of training materials and documentation. She helped to advance our team's documentation processes and materials during her tenure, to which we are still using today. I would jump at the opportunity to have Kim France work for my team again. Any agency would be fortunate to have her on board.”
About
A passionate leader with 15+ years of global marketing experience architecting and executing compelling partnerships that connect brands to people. Entrusted as a growth driver, I lead teams in the development of high-impact, integrated experiences built on the pulse of culture. Delivering on a full suite of brand management services across industry verticals, my multidisciplinary expertise in strategy, creative, production, media, and analytics has led to innovative, award-winning work that drives brand growth. I live and breathe storytelling -- it’s the most powerful expression of what unites us all as humans. My integrated work is a reflection of this, always infusing human-first experiences that ensure cultural competency, brand relevance, and consumer authenticity.
Visit kimjmercer.com to view my work and learn a little more about me.
💭 Strategic Thinker
💡 Creative Storyteller
🛠️ Brand Builder
🤝🏽 Collaborative Leader
📈 Efficiency Driver
⚡️ Results Agility
🧠 Multidisciplinary Knowledge
Contributions
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Here's how you can effectively market your products or services using digital strategy.
Gone are the days of polished assets being the mandate. Consumers crave authenticity (and consistency) over “cordon bleu” content. Seek first to understand your audience: who are they, WHERE are they, what do they like? Then build your engagement strategy with messaging, media, and tactics around the core of your consumer. You may just find that where they engage most doesn’t require “perfected” work. Extra credit: this does NOT necessarily translate to skimmed budgets! 🗣️Consistent consumer connection requires an investment to produce more content + the media to support it. Quality storytelling in quantity = engagement.
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Here's how you can encourage your team to think outside the box.
Quite literally, get up and out of the box. Move your body, and get blood flowing to the brain. Get outside of the four walls of the work space and discover rich inspiration from your surrounding environments. Many times, breakthroughs happen in the change; change your movement, change your scenery, and take on child-like curiosity, & imagination where every thought and idea is a permissible “yes, and.” Soon, that box will flatten out into a platform for welcomed thoughts.
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Recommendations received
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