Kristina Hernandez Eddy

Elevate Your Brand with Collaborative Partnerships 🚀

Join The Johnston Twins, a dynamic twin duo boasting a combined following of over 5 million on TikTok, Instagram, and YouTube. In just two months, one of our IG brands alone garnered over 9 million impressions, showcasing our platforms’ immense reach and engagement.

With four distinct brands under our umbrella - Jayda, Jayna, The Johnston Twins, and our upcoming True Confessions Podcast - we offer collaborative opportunities to… Show more

Elevate Your Brand with Collaborative Partnerships 🚀

Join The Johnston Twins, a dynamic twin duo boasting a combined following of over 5 million on TikTok, Instagram, and YouTube. In just two months, one of our IG brands alone garnered over 9 million impressions, showcasing our platforms’ immense reach and engagement.

With four distinct brands under our umbrella - Jayda, Jayna, The Johnston Twins, and our upcoming True Confessions Podcast - we offer collaborative opportunities to amplify your brand across diverse audiences and platforms.

Our approach prioritizes authentic personalization and effectiveness, ensuring seamless alignment with your brand’s objectives and delivering measurable results. Long-term partnerships drive meaningful engagement and elevate brand messaging across multiple platforms.

Let’s discuss how we can tailor a collaboration or media plan that resonates with your brand and delivers exceptional value to your audience.

Email [email protected] for collaborations. Show less

Our wholesale program offers an extensive range of personal care and wellness products designed for businesses. Our curated selection includes soaps, lotions, edibles, and more, sourced from reputable manufacturers and artisans committed to quality and sustainability. Whether you run a boutique spa, a health-focused retailer, or an upscale hotel, our versatile offerings cater to diverse customer preferences. With flexible ordering options, competitive pricing, and exceptional customer service… Show more

Our wholesale program offers an extensive range of personal care and wellness products designed for businesses. Our curated selection includes soaps, lotions, edibles, and more, sourced from reputable manufacturers and artisans committed to quality and sustainability. Whether you run a boutique spa, a health-focused retailer, or an upscale hotel, our versatile offerings cater to diverse customer preferences. With flexible ordering options, competitive pricing, and exceptional customer service, we aim to foster long-term partnerships that drive growth and promote a culture of self-care and wellness in your business. Show less

Through client offerings (Decided Excellence Catholic Media)

Marketing and Sales, Promotional Campaigns, Vendors, Event General Assistance

Consulting on behalf of client, Definitive Results

Key Accomplishments:

Pardot & Salesforce Integration:
- Conducted an in-depth review of marketing automation rules within Pardot, identifying critical discrepancies and ensuring optimal data integrity between Pardot and Salesforce.
- Detected and rectified inconsistencies in a report, channeling 21 high-engagement leads (1.89% engagement from a campaign targeting 1,109 contacts) into Salesforce campaigns. This prompt… Show more

Consulting on behalf of client, Definitive Results

Key Accomplishments:

Pardot & Salesforce Integration:
- Conducted an in-depth review of marketing automation rules within Pardot, identifying critical discrepancies and ensuring optimal data integrity between Pardot and Salesforce.
- Detected and rectified inconsistencies in a report, channeling 21 high-engagement leads (1.89% engagement from a campaign targeting 1,109 contacts) into Salesforce campaigns. This prompt action armed sales reps with immediate access to hot leads, enhancing the potential for successful conversions.

- Marketing Data Analysis & Reporting:
- Crafted and presented a detailed report for a manufacturing whitepaper email campaign with notable metrics:
- Delivery rate of 89.36% from 1,109 targeted contacts.
- Open rate of 9.89% with 121 total and 98 unique opens.
- Click-through rates of 8.48% total and 2.12% unique.
- A compelling click to open ratio of 21.43%.
- Maintained a vigilant approach to list health, tracking bounces and opt-outs to ensure optimal audience engagement in future campaigns.

- Marketing Automation & Optimization:
- Devised and implemented segmentation lists and automation rules, elevating the efficiency of sales reps in targeting and nurturing high-potential leads.
- Leveraged a meticulous attention to detail to ensure marketing efforts are precisely reflected in CRM systems, mitigating the risk of overlooked opportunities and maximizing ROI. Show less

Since its 2008 inception at a dining room table in Redwood City, California, Pierry has always focused on helping organizations large and small make the most out of their digital marketing efforts. This focus drives the company forward, and has helped it evolve into a full service digital marketing firm partnering with big names such as Salesforce Marketing Cloud, Ticketmaster, and Movable Ink. Through innovation, collaboration, and strategic partnerships with technology pioneers from the Bay… Show more

Since its 2008 inception at a dining room table in Redwood City, California, Pierry has always focused on helping organizations large and small make the most out of their digital marketing efforts. This focus drives the company forward, and has helped it evolve into a full service digital marketing firm partnering with big names such as Salesforce Marketing Cloud, Ticketmaster, and Movable Ink. Through innovation, collaboration, and strategic partnerships with technology pioneers from the Bay Area and beyond, Pierry has proved itself to be a digital marketing heavyweight.

As a Salesforce Gold Partner and one of the largest global implementers of Marketing Cloud Technology, Pierry has received multiple awards across the Salesforce ecosystem including Commerce Cloud Partner Innovation, B2B Marketing Partner of the year, and multiple ExactTarget Marketing Cloud awards. Pierry is ranked as #424 in the Inc. 500 List and has landed in the top 30 of the San Francisco Business Times “Bay Area Fastest Growing Private Companies” three years running.

In 2017 Pierry joined Wunderman Thompson, part of the global WPP network, a top 10 Salesforce Global Partner and three-time Salesforce Partner of the Year.

Tasks executed include consulting on email marketing related to clients: Ford, Volkswagen CA, Volkswagen US, TD Bank. Show less

Headquartered in San Diego, California, The Forum is an agency designed specifically for small to mid-sized companies seeking assistance with everything from digital marketing services to PR strategy. Our global team’s expertise, combined with cutting-edge technology and a hands-on approach, means that you’ll get focused marketing and public relations support at a highly competitive cost.

Tasks executed include Social Media Management for 7-10 clients monthly including creation of Best… Show more

Headquartered in San Diego, California, The Forum is an agency designed specifically for small to mid-sized companies seeking assistance with everything from digital marketing services to PR strategy. Our global team’s expertise, combined with cutting-edge technology and a hands-on approach, means that you’ll get focused marketing and public relations support at a highly competitive cost.

Tasks executed include Social Media Management for 7-10 clients monthly including creation of Best Practices Guides and Brand Guides, image creation in Canva, copy for posts, planning out editorial calendars in Google Sheets, creating hashtag strategies, scheduling posts and requesting clients approvals in Sendible, reporting & analysis, etc. Show less

Work with reputable Business Influencers on marketing campaigns.

One of the biggest issues we face is never having enough time. So, as a marketing professional with a lot to do, I had to figure out how to get some time back.

After research, I figured out that a lot of my time was spent jumping from screen to screen to execute tasks. It’s tough when you have so much to do & way too many places to visit to get them done. Not to mention, having to go back through it all later to harvest data for reports.

So I went on the search, and I finally got… Show more

One of the biggest issues we face is never having enough time. So, as a marketing professional with a lot to do, I had to figure out how to get some time back.

After research, I figured out that a lot of my time was spent jumping from screen to screen to execute tasks. It’s tough when you have so much to do & way too many places to visit to get them done. Not to mention, having to go back through it all later to harvest data for reports.

So I went on the search, and I finally got my time back! I found a tool that combines data analysis / social media / digital marketing.

With this tool, I am able to see all the different brands I manage, their web data & social media data - ALL on one platform. I now see real time data across multiple platforms all combined together AND I get powerful, branded reporting in under a minute.

That’s not even the best part! I create & analyze posts & keywords and set their schedules on all the major social networks. Again, it’s all done on the same platform! And SAME with my Google Ads and FB Ads - I mean, this tool is really awesome.

Before, I had to use multiple platforms to complete tasks (and many platforms were expensive, too) but now, I only need my one user-friendly platform to get it all done. There’s so many pluses with having a tool like this to help manage it all. I finally got my time back to focus on more important tasks. You can get your time back, too.

Learn more about the tool at: http://mtr.cool/tqlamk

Check out their premium options. SO worth the upgrade!!

Articles: https://developers.facebook.com/products/instagram/success-stories/ Show less

Introducing The Time Traveler:
Written & Produced by Veronica Dawkins | Directed by Inspired Luxury Est. LLC
Reach KR1STNA Media LLC for booking opportunities at [email protected]

The Time Traveler is a top of the line entertainment solution available for your resort, hotel, property, destination, cruise, arena or stadium. For a chance to truly amaze your visitors, request booking information on this new production becoming available summer of 2018. The time is now to include The… Show more

Introducing The Time Traveler:
Written & Produced by Veronica Dawkins | Directed by Inspired Luxury Est. LLC
Reach KR1STNA Media LLC for booking opportunities at [email protected]

The Time Traveler is a top of the line entertainment solution available for your resort, hotel, property, destination, cruise, arena or stadium. For a chance to truly amaze your visitors, request booking information on this new production becoming available summer of 2018. The time is now to include The Time Traveler in your plans for your entertainment schedules. Guests will be hanging off their seats to see what happens next.

The Time Traveler is a high-end staged entertainment solution tailored to meet your needs. It’s a brand new live production, approximately 90 minutes long (or less/more to follow your standards), that includes everything from exciting 3D holograms that trick your eyes to close-up and personal dance and cirque classes that guests are encouraged to participate in. Through these interactive and entertaining engagements, We create deep-rooted experiences that last a lifetime. Your guests will be talking about “that awesome Time Traveler performance and experience” that your brand offered them long after the show ends.

Promotional video for the performance: https://www.youtube.com/watch?v=z2Wjw9G7Glg&t=1s

This video will give you an idea on the hologram available to play as the Oracle in the show: https://www.youtube.com/watch?v=1I1VV2scjKM&list=FLjXJbPLEhpgTixFIIFFvlCg Show less

A personal branding project leveraged in media, entertainment, sales, and marketing endeavors. The project founded what is now KR1STNA Media.

Https://i.mtr.bio/kr1stnamedia and Https://i.mtr.bio/kr1stna

Completed a successful migration project for a Cisco company, involving 2 different HubSpot, Salesforce, and Outreach platforms and integrations, where I played a key role in strategizing, executing, and optimizing the entire process. This experience confirms my deep insights into data management, automation, and customer engagement across multiple platforms, which I believe will be highly beneficial in optimizing marketing and marketing automation efforts.

Become a sought-after national brand! Join us at Brand In Demand Live, taking place on September 21-23, 2023, in Philadelphia, PA at the W Philadelphia, promises to be a game-changer for entrepreneurs and aspiring thought leaders. With top industry experts, engaging sessions, and valuable networking opportunities, it's an event your audience won't want to miss.

Our CEO, @kr1stnatravels will be attending & assisting @smallbizlady, and her team behind the scenes.

Grab tickets to… Show more

Become a sought-after national brand! Join us at Brand In Demand Live, taking place on September 21-23, 2023, in Philadelphia, PA at the W Philadelphia, promises to be a game-changer for entrepreneurs and aspiring thought leaders. With top industry experts, engaging sessions, and valuable networking opportunities, it's an event your audience won't want to miss.

Our CEO, @kr1stnatravels will be attending & assisting @smallbizlady, and her team behind the scenes.

Grab tickets to this exclusive event today!: https://ly148.isrefer.com/go/bid23/kr1stna/

At this event, you will experience:
• Powerful and strategic tools
• The best insider secrets
• Invaluable connections
• The 6 Ms of Influence, the exclusive Brand in Demand system that is your stepping stone for becoming a national sensation
• Proven strategies and content tricks to level up your marketing, skyrocket your visibility, and position yourself as an industry thought leader.
• Proven tactics for securing media coverage, opening doors to endless possibilities and wider reach.
• Impactful public speaking by multiple speakers
• The secrets of crafting a compelling book that positions you as an authority in your field.
• The intricacies of securing lucrative brand deals that propel your visibility and impact.

VIP Bonuses:
• Brand in Demand Live Conference Playbook
• VIP seating
• Early access to private VIP networking event
• VIP swag bag
• Pre-conference group strategy Zoom call
• Post-conference action plan Zoom call

Uncover the secrets of crafting a compelling book that positions you as an authority in your field, and discover the intricacies of securing lucrative brand deals that propel your visibility and impact. Join us at the event!

For your tickets, visit: https://ly148.isrefer.com/go/bid23/kr1stna/ Show less

Initiated detailed project to create a KPI Reporting and Data System around QA/FTP workload. Input data from live and past projects, created recommendations on fields in CMS tool, created reporting system in CMS tool, researched KPI standards and guideline information, created presentations and collaborated with internal/external team members to gain insight and recommendations, developed formulas and files dedicated to KPI system, pulled recommendations and other information to share with… Show more

Initiated detailed project to create a KPI Reporting and Data System around QA/FTP workload. Input data from live and past projects, created recommendations on fields in CMS tool, created reporting system in CMS tool, researched KPI standards and guideline information, created presentations and collaborated with internal/external team members to gain insight and recommendations, developed formulas and files dedicated to KPI system, pulled recommendations and other information to share with teams through presentation of data. Show less

Marketing and Media for Software Development and Web App Development.

SparkCognition is an award winning developer of enterprise scale AI solutions that allow organizations across industries to predict future outcomes, automate processes, and prevent cyber-attacks. We do this for some of the biggest brands in the business by allowing them to analyze, optimize, and learn from data, augmenting human intelligence and delivering a better, safer, and more sustainable bottom-line result. The company is venture backed, with a marquis client list, world class board of… Show more

SparkCognition is an award winning developer of enterprise scale AI solutions that allow organizations across industries to predict future outcomes, automate processes, and prevent cyber-attacks. We do this for some of the biggest brands in the business by allowing them to analyze, optimize, and learn from data, augmenting human intelligence and delivering a better, safer, and more sustainable bottom-line result. The company is venture backed, with a marquis client list, world class board of directors, and globally recognized advisors, and has experienced exceptional growth (CAGR 100%+) since its inception in 2013.

Tasks executed include working with internal/external teams (including SparkCognition teams and Endeavor Business Media teams) to cover project management & Demand Generation in the following areas:
HubSpot email marketing
Industry Week - Digital Twins focused webinar
Oil & Gas Journal - AI focused webinar
Solar Powered World - AI focused webinar Show less

Execute digital campaigns for leading CPA.

Sponsored Post Series on Social Media

Learn more at shelteredyogassd.com

Accomplishing all of the internal and external coordination for travAlliancemedia, I managed the Virtual Luxury Expo 2013, which was the most successful virtual event in the company's history at that point in time.