About
Bringing 10 years of experience driving GTM, product launch, and brand strategies for the…
Articles by Kristel
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Sustainability is the latest trend in luxury fashion.
Sustainability is the latest trend in luxury fashion.
By Kristel L.
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Luxury brands that reject resale risk losing out?
Luxury brands that reject resale risk losing out?
By Kristel L.
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Womenswear brand Baukjen releases a sustainability index for its products.
Womenswear brand Baukjen releases a sustainability index for its products.
By Kristel L.
Activity
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Luxury brands and personalization….their HOLY GRAIL! They understand that the discerning customers of today crave exclusivity and uniqueness, and…
Luxury brands and personalization….their HOLY GRAIL! They understand that the discerning customers of today crave exclusivity and uniqueness, and…
Posted by Kristel L.
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In this era of Instagram-worthy lifestyles and FOMO-driven culture, experiential luxury is spreading like wildfire. People crave unique adventures,…
In this era of Instagram-worthy lifestyles and FOMO-driven culture, experiential luxury is spreading like wildfire. People crave unique adventures,…
Posted by Kristel L.
Experience
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Education
Licenses & Certifications
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NYU Fundamentals of Global Sports Management Certificate
http://yellowbrick.co/
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Volunteer Experience
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Sales And Marketing Specialist
American Chamber of Commerce
Publications
Courses
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Change management
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Event management
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Fashion journalism
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Reporter / presenter and editor - broadcasting and television production
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Sales and Marketing Program
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Wedding and Event planning
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Languages
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Estonian
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Swedish
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Spanish
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English
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Russian
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Organizations
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PROLOG | Estonian Supply Chain Association
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Estonian Human Resource Management Association PARE
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Estonian Association for Quality
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- Present
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Join now to viewMore activity by Kristel
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In the realm of luxury, there exists a perilous tightrope between elegance and excess It is a line so fine that it dares to blur the boundaries…
In the realm of luxury, there exists a perilous tightrope between elegance and excess It is a line so fine that it dares to blur the boundaries…
Posted by Kristel L.
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Is innovation the death of tradition for luxury brands? I don’t think so… I firmly believe that luxury brands must embrace both to conquer the…
Is innovation the death of tradition for luxury brands? I don’t think so… I firmly believe that luxury brands must embrace both to conquer the…
Posted by Kristel L.
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Luxury’s love affair with pop culture makes for a…powerful collision As I’ve stated over and over again →Luxury brands are no longer just about…
Luxury’s love affair with pop culture makes for a…powerful collision As I’ve stated over and over again →Luxury brands are no longer just about…
Posted by Kristel L.
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Virtual try-ons for luxury brands? Been there, done that. Now we're talking about image recognition and machine learning to personalize your…
Virtual try-ons for luxury brands? Been there, done that. Now we're talking about image recognition and machine learning to personalize your…
Posted by Kristel L.
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Luxury brands have mastered the art of selling emotions and self-identification… and I’m here for it. Talk about a powerful force in today's world!…
Luxury brands have mastered the art of selling emotions and self-identification… and I’m here for it. Talk about a powerful force in today's world!…
Posted by Kristel L.
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LUXURY WITHOUT GUILT!! It's time to debunk the myth that luxury and sustainability can't coexist! 😡 Yes, you heard me right! Many brands are…
LUXURY WITHOUT GUILT!! It's time to debunk the myth that luxury and sustainability can't coexist! 😡 Yes, you heard me right! Many brands are…
Posted by Kristel L.
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The evolution of luxury: From opulence... to experiential bliss 💫 Luxury has undergone a captivating transformation throughout history.... evolving…
The evolution of luxury: From opulence... to experiential bliss 💫 Luxury has undergone a captivating transformation throughout history.... evolving…
Posted by Kristel L.
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🌎"The luxury industry 2023 - an outlook and beyond"
🌎"The luxury industry 2023 - an outlook and beyond"
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"The go-ahead for drilling is a realization that the United States as a matter of national interest and national security needs to make sure that we…
"The go-ahead for drilling is a realization that the United States as a matter of national interest and national security needs to make sure that we…
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Do people really trust these top luxury brands? Here's what the report says It's no secret that luxury brands are an important part of the fashion…
Do people really trust these top luxury brands? Here's what the report says It's no secret that luxury brands are an important part of the fashion…
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In today's business world the most discussed topic is #sustainability and carbon footprint. This is most evident in the #fashion segment. And yet a…
In today's business world the most discussed topic is #sustainability and carbon footprint. This is most evident in the #fashion segment. And yet a…
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Customers at luxury brands are getting younger and younger each year…? It's becoming more and more common for younger generations to have a fluency…
Customers at luxury brands are getting younger and younger each year…? It's becoming more and more common for younger generations to have a fluency…
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What does the reshuffling of Burberry and Gucci mean for the luxury industry? The luxury fashion industry has seen some big changes recently, with…
What does the reshuffling of Burberry and Gucci mean for the luxury industry? The luxury fashion industry has seen some big changes recently, with…
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