Kristen Craft

“In the 10 years I've known Kristen, she has stood out as a skilled, savvy business strategist and enthusiastic community builder who is dedicated her career and business school degree to supporting startups. When I need a GM to help me grow Animalz, a marketing agency that served B2B startups, she was the only person I recruited for the role. She transformed operations with people-first processes that made us more efficient and helped us grow revenue 2x to almost $12M. She identified cracks in our system and paired them with brilliant solutions. As a member of the senior leadership team, I consulted Kristen on the biggest business decisions from growth and product strategy to long-term vision planning. Kristen's ideas didn't answer questions they opened my eyes to new opportunities I didn't see. From the time I met Kristen during her time as COO at Wistia in Boston, I experienced her influence in the startup community, which she gained by being a tangible part of their success. A common note from Kristen involves a strategic connection she has come up with herself that both parties genuinely benefit from. Everyone answers her call, because they know she cares: most of the connections she makes are done just to help other people out. Kristen is a strategic businesswoman who has had a significant impact on the startup community by perpetually growing her already vast network, identifying beneficial connections/partnerships, mentorship, and more. Truly one of the most skilled and brilliant people I've been lucky to work with.”

“How often do you find someone that's strategic, yet hands-on, can zoom in on the details, yet sees the bigger picture and is great at building relationships, ambitious and passionate? Yea, that’s Kristen Craft. Kristen enjoys the challenge of meeting new people and strangers are energizing. It’s why she is made for partnerships and business development. She’s a natural connector. We worked together on various Partner Marketing Campaigns when she was at Wistia and the final output and results were, for lack of a better word, awesome. Not only that, she’s an excellent speaker and spoke in-front of 1000+ marketing professionals at Unbounce’s CTAConf. She mixed in data-backed examples and stories, making her talk engaging, valuable and actionable. Long story short - if you get a chance to work with Kristen, do it! I know I will. ”