Contributions
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Your design team wants bold graphics for your brand. How do you maintain your brand's style integrity?
The beautiful thing about design is it’s ever evolving - use it to your advantage. Your brand guidelines are there to be guardrails, not a hindrance, so consider how you can make bold new graphics fit in line with them. I encourage putting pressure on the guardrails. If there’s a new graphic style you want to explore, try it with your brands colors first so you can see things more clearly. From there, consider if the bold new style fits your brand’s personality - if it’s anywhere on the spectrum of yes or even maybe, keep playing with it until it’s a hard yes. All said though, not every bold new style will be right for your brand. Knowing your brand inside and out will help you cut through the noise.
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How can you rebrand your company without common pitfalls?
Take the time to do it right and make sure everyone on the team knows exactly their role in the execution of the rebrand. And leave ego out of it - think about what the brand really needs from the rebrand effort, not just your wishlist items. You know you'll need things like a new color palette, logo, name (if you're changing it), website, etc, so those needs should be at the top of the priority list. But do you need to launch the rebrand with a new, fully-stocked swag shop or can that wait? Do you need a defined brand sound or is that something that can evolve post-launch? Oh, and get the announcement of the rebrand right. It's not sexy, but do a formal press release - you're SEO strategy will thank you for it in the long run.
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How can you determine if a graphic design trend is too risky to try?
I think about it like this: you know your own personal style and thus know if a fashion trend is right for you and your wardrobe. It’s the same with design trends and your brand. If the trend aligns with the brand, and you want to give it a go - test it. If it doesn’t, don’t worry about it. Know your brand - that’ll help you keep out the noise.
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Education
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Volunteer Experience
Languages
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French
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Organizations
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Ballet West Ambassadors
President
-Served as the President of the Ballet West Ambassadors, and spearheaded the group's activities for Ballet West's 2013 Season. As President of the Ambassadors, I played an active role in event planning, budgeting, fundraising, volunteer management, and event promotion.
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