Kristin Kenney

SPECTACLE is a first-year event that sought to break down barriers between majors at Cal Poly and promote cross-discipline collaboration through innovation. As an organizer, I facilitated the event's promotion through social media, print and broadcast media. We gained coverage in the SLO Tribune and CPTV. The event featured over 20 student projects and hundreds of visitors, including corporate sponsors.

Led brand development for a boot-strapped, VC-funded travel app with a mission to democratize and personalize travel recommendations. With the 4-person iPi team, I led brand development, growth, and marketing, including the development of strategic, targeted campaigns leading up to, and following launch.

waggle is a personable, energetic lifestyle brand for dog owners and their dogs. I helped grow the waggle brand from the ground up, through launch and continued growth. As brand manager, I oversaw social media, development and editorial teams; managed the editorial site; and worked with leadership on partnerships and brand development. My role involved developing and enforcing the waggle brand values and tone.

As a member of the officer board, I contributed to meeting planning, sponsorship and assisting with workshops. Specifically, my roles included planning club tours, taking photos of meetings, handling social media and assisting with communications.

As a board member, I also assisted younger students in idea development and finding resources on and off campus.

Organized stops, travel logistics, risk management, and programming for three separate tours with 25 members of Cal Poly Entrepreneurs attending each one.

Tours included:

Silicon Valley 2012 - Tesla HQ, Eventbrite, and Evernote
San Luis Obispo 2012 - iFixit, MINDBODY, Cal Poly Center For Innovation & Entrepreneurship, Tapit Brewing, and Centrally Grown
Silicon Valley 2013 - Boost VC, Google HQ, Grouptie, Tesla Production Facility, and Airbnb

Integrating disciplines across the university, this all-day event will focus on the ubiquitous challenges women face professionally, in high growth companies. Over 20 highly successful women will visit the Cal Poly campus to interact with the next generation of ambitious female professionals and entrepreneurs. Interactive workshops based around different topics, one-on-one mentorship, dynamic conversation and a culminating keynote and panel discussion will serve to spark honest conversation and… Show more

Integrating disciplines across the university, this all-day event will focus on the ubiquitous challenges women face professionally, in high growth companies. Over 20 highly successful women will visit the Cal Poly campus to interact with the next generation of ambitious female professionals and entrepreneurs. Interactive workshops based around different topics, one-on-one mentorship, dynamic conversation and a culminating keynote and panel discussion will serve to spark honest conversation and engender relationships of support and empowerment.
With inspirational and honest examples, we hope to empower young women to pursue ambitious and non-normal paths to success. Show less

Year 1: Created a comprehensive public relations campaign for San Luis Obispo's first Startup Weekend. Earned media coverage on television, radio, print and online through press releases and media advisories. Sold out tickets.

Year 2: Lead organizer for Startup Weekend SLO. Formed and oversaw a core organizing team and group of 20+ volunteers to plan and execute Startup Weekend. Sold out tickets and produced 8 startup companies.

Created a comprehensive public relations campaign for San Luis Obispo's first Startup Weekend. Earned media coverage on television, radio, print and online through press releases and media advisories. Sold out tickets.

As editor-in-chief, I oversaw the monthly editorial decisions, layout, editing and production of a high school paper with a circulation of 2,500.