Kristy Ayala

“It is my pleasure to recommend Kristy Ayala. She has been an instrumental member of my marketing leadership team – designing, building, and tweaking our digital marketing engine, which has propelled ConnectWise at 25% growth rates in the five years that she has been here. Our Marketing team operates in an environment where lead generation is a critical determinant of sales success, and so the pressure to perform, as well as report, teach, and explain Marketing’s value to Sales is extremely high. Kristy is a master of her domain and is highly respected as such across our company. Kristy’s Marketing IQ is extraordinary and this is reflected in her ability to connect marketing infrastructure, programs, and campaigns to business goals. She thinks globally about the business, and can act with precision and speed to shape it. In light of this, I asked her to also take on the responsibility of directing the marketing management team responsible for our high-volume, online transaction business. This is a multi-faceted assignment that has extended Kristy beyond the standard digital marketing functions and exposed Kristy to the disciplines of marketing management - including client relationship management and marketing planning, campaign development, social media planning, content marketing, event planning and more. Her team has driven 30% YoY growth of this business, which has become a “blueprint” for future transaction-oriented businesses our company hopes to introduce to the market.”

“I am very happy to provide this reference for Kristy Ayala for her leadership in leading digital marketing teams. Her experience includes all facets of digital marketing from account based marketing, marketing technology (automation, lead scoring) and the entire marketing technology stack, along with SEO, paid media and paid search. But where she stands out most is that she has an innate desire to continuously learn and study her craft. She always sets aside time each week to review and understand the changes that are occurring in the digital marketing space. It is ever changing, and she uses that knowledge to adjust her teams activities, or plan out future roadmaps for taking advantage of those changes. She always looks ahead and always wants to improve and iterate the team to ever greater success in support of revenue goals. She is leader that cares about each and every one of her team members – and that is something that I believe allows her team to achieve greater success. For me, she was my partner in crime working side by side, with my team to drive new companies into the database, nurture those leads, and ultimately create sales ready opportunities. She is has the respect of her entire team, the marketing department and the senior leadership team at ConnectWise for her ability to think ‘today’ while developing recommendations for the future. She is looked at as the resident expert in digital and relied upon to adjust budgets, be flexible and give us the input the team needs to drive our digital marketing roadmap. As such Kristy is pulled into marketing technology meetings, international initiatives meetings and too many others to mention. I have appreciated working with Kristy, and while I recommend her highly, I would prefer she continue in her current role at ConnectWise so she builds value for all of us stakeholders (so back-off recruiters). ”